Maesa的动态

We’re facing a major, industry-wide challenge. Everywhere I go I hear the struggles that businesses in the beauty and wellness sector face, but yesterday’s event was full of solutions and thought provoking insights. Once agaig CEW UK hit gold by putting together a fabulous panel featuring some of the top experts in the Beauty & Retail industry and left me feeling thoughtful. For me the biggest take-away was the value that innovation and evolution to the customer experience are going to play in getting consumers back in store. Why should they look up from their phones or step outside when everything they need is at their fingertips? The more the industry can do to personalise and enhance the retail experience, the more irresistible it is to shop in person. Helen Duxbury provided a fascinating exploration into current beauty retail trends and then, expertly quizzed by Catherine Bossom, Chelsey Saunders (Boots), Imogen Porter (Harrods), Anna Teal (Grown alchemist), Clare Cryer (Outform) and Ruth McFetridge (Landsec) revealed their insight into the evolving landscape of beauty shopping in the UK. #kaorium #innovation #retailtechnology #consumerexperience #scent #perfume #AIrevolution

Embracing Change and Innovation at BrandScent and Light & Glo Fragrances Attending Gus Balbontin's keynotes at Wynnovation a few years back was pivotal for us at BrandScent and Light & Glo Fragrances. His focus on flexibility and solving real problems inspired us to rethink our approach and implement effective changes. What We Achieved 1. Flexibility in Innovation: We adopted an iterative approach by launching a pilot program for our fragrance solutions. This allowed us to gather real-time feedback from clients like American Express and CHANDON, which we used to continuously refine our products to better meet market trends and client needs. 2. Customer-Centric Approach: For Mimosa Homes Pty Ltd, a leading builder, we developed a bespoke scent marketing solution that enhanced their display homes. By focusing on the sensory experience, we increased visitor engagement and satisfaction, leading to more successful property sales. 3. Operational Agility: We revamped our internal processes by implementing Zoho for comprehensive business management. This transformation increased our operational efficiency, enabling us to respond quickly to client demands and market changes. Take-Home Message from BrandScent & Light & Glo Fragrances The key to success lies in acting on inspiration. By staying flexible, customer-focused, and agile, we've been able to innovate effectively and provide exceptional value to our clients. Suji Sanjeevan Wyndham City Council Georgina Pikoulas Fides-Mae Santos David Gatt #Innovation #CustomerFocus #Agility #BrandScent #ScentMarketing

Despite ongoing economic uncertainty, consumers are still indulging in small luxuries—with Captify?'s data revealing a significant surge in interest for luxury beauty brands. Interested in exploring other shifts within the retail landscape? Dive into Captify?'s latest retail report, packed with need-to-know trends for advertisers: https://lnkd.in/e3gYYP42 #lipstickeffect #shifthappens #searchintelligence #retailinsights

Naturally curious about the ways that brands build and retain fans, I’ve been thinking about DIRTEA. After two years of priming, DIRTEA has woven itself into my daily ritual. ?? ?? Over the last few years, the agenda of mushrooms and wellness powders has been building - laying the foundations of education and notions of a trend that have now tipped into the mainstream ??? My journey with DIRTEA started by catching the founders on a podcast speaking on their ambition to replace the morning coffee with mushrooms ?? I understood their market positioning immediately when I saw their retail alignment with Selfridges - elevation of the every day ?? The brand identity and muted tones nailed the concept of a curated kitchen and I started seeing it pop up in spaces - I have to admit, my mother in law had a tin before I did.??? Which makes me think, could I have been converted sooner. What is it about human behaviour that either burns slow or burns fast. What wins out in terms of longevity? Both consumers are valuable to a brand, it’s how you remain relevant to the audience. Can they keep me? Let’s see. #buildingabrandfan #rituals

We continue to see shifts in the beauty and wellness industry as we begin the 2nd half of 2024. Circana reports the upcoming holiday season to be positive for the prestige beauty category, yet softer than previous years. Ulta Beauty’s earning calls reports Q2 missed its results across the board losing market share in prestige beauty. Yet, Warren Buffet’s Berkshire Hathaway’s recent purchase of 690,106 shares in Ulta Beauty is a stamp of approval indicating opportunities are still available in the beauty industry. How does this relate to your business? One thing is for certain, the playbook and roadmap that brands have used to garner success over the past 5-10, past 3 years are no longer viable. The landscape and the market has drastically changed. Consumer behaviour has changed, as has cultural behavior. What will lead to success? Fundamentally, it will depend on how well do you know your customers and community? Your target market? How has it shifted? Know them so well,?you can recreate them as the avatar of your business. Deliver value without compromising your brand equity and how you communicate in the most authentic way at each touchpoint of your customers purchasing journey. What counts: Authenticity. Brand Equity. Community. Read the rest here: https://lnkd.in/gRwFxtPJ #businessstrategy #emergingbeauty

Discover the driving forces behind McNROE Consumer Products Pvt Ltd's success in an exclusive interview with Ankit Daga, Head of Business Development. Learn how innovation, consumer insights, and a commitment to sustainability are shaping the future of grooming with brands like Wild Stone and Secret Temptation. #McNROE #GroomingInnovation #LeadershipInsights

?? Let the Xmas Parties begin...?? Yesterday evening Sophie Hargreaves (Draper) and myself had the pleasure to attend Bread & Jam Christmas party on behalf of Fellow Studio. It was a room full of festive cheer, inspiring founders and brand advocates sharing there insights and current challenges. What are the main challenges I found people are facing? ?? Here are my top 3: ?? Brand Awareness: Rising competition and oversaturated markets make standing out difficult. Digital clutter and fragmented consumer attention challenge consistency meaning brands need to invest it creativity. ?? Brand Resonance: Changing consumer values means they demand alignment with inclusivity and authenticity. Their is a struggle for brands to connect deeply, forming long-term loyalty due shifting preferences and moving trends. ?? Brand Presence: Maintaining visibility across platforms requires constant innovation. Ensuring omni-channel cohesion is key but comes with resource challenges in order to keep up with the need. #foodandbeverages #food #drinks #branding #strategy #insights #brandmarketing #marketing

Does your insight agency support Luxury Shampoo Brands? If so, connect with MHN to access our proprietary OPT-IN panel, which is replete with qualified respondents ready to test your client's product and share their opinions. #QualititativeResearch #QuantitativeResearch #ProjectManagement #MarketResearch #TeamMHN #ClientSuccess #ResearchExcellence #SusanOwens #MHN

In 2024, the beauty industry's landscape continues to evolve rapidly, and rebranding alongside innovative packaging are proving to be game-changers in capturing consumer attention and loyalty. Today's consumers are not just buying products; they're investing in experiences and values. That's why visionary brands like Cantu are seizing the opportunity to refresh their image, redefine their values, and realign with the ever-evolving needs and desires of their audience. Honored to be part of an exclusive meeting with visionary entrepreneurs and the VP of Global Marketing for Cantu than entailed discussions delving into the rebranding journey and next-level strategies for impacting the beauty market. In 2024, it's about authenticity, sustainability, and innovation. And with creative, connection-driven packaging designs, brands are enhancing the overall consumer experience, fostering stronger emotional connections, and amplifying their reach in the digital age. #InnovationInBeauty #CantuReimagined #Cantu #marketing

?More than 20% monthly revenue generated from a single live show. ? This was the outcome from one of ECOOKING A/S’s initial Live Shopping events, and since then they’ve embraced Live Shopping with open arms, running events regularly. ?? “Live shopping is a crucial part of our marketing and sales strategy. When we host live shopping events on multiple platforms all at once, we can reach a bigger audience than we could ever dream of with only a physical or online store”, says Pernille M?ller Schmidt, Social Media Manager at Ecooking. Founded in Denmark in 2015, Ecooking is a prominent skincare brand known for its commitment to natural and organic ingredients. ???Watch the full story by clicking on the link in the comments below. ?? #LiveShopping #SocialMediaMarketing #EcommerceMarketing #LiveStreamSelling #SkincareBrands