Madison Cooper的动态

Holiday Q4 Comp Shop Insights Over the last few weeks I visited over 50 retail stores researching prospective employers, analyzing presentation and promotional strategies, and overall consumer experience. Two standout Best In Class awards for me go to….. ?? Bath and Body Works & Alo Yoga for superior service, presentation, and atmosphere. A few of my macro observations: - Holiday promos are in full swing - No shortage of inventory - Very limited staff presence - Traffic is unevenly distributed - Housekeeping standards are low - Windows are neglected - Employee morale is low - Staff focused on tasks/ phones. With the right leadership there is huge potential for some of these brands to win. Here’s a snapshot of brands I visited by category (Alphabetical order) Fast Casual Restaurants ? Chick-fil-A ? Chipotle ?? ? McDonald’s ? Panera ? Starbucks Personal Care & Fragrance ? Bath & Body Works ?? ? Macy’s ? Sally Beauty ? Sephora ? Target ? Ulta Beauty Off-Price Retail ? Burlington ? HomeGoods ? Marshalls ? Nordstrom Rack ? Ross ? TJ Maxx ?? Active Lifestyle ? Adidas ? Alo Yoga ?? ? Lululemon ? Nike ? Reebok ? Under Armour ? Vuori Fashion Apparel ? AEO ?? ? Abercrombie & Fitch ? Aritzia ? Banana Republic ? Calvin Klein ? Express ? Forever 21 ? Gap ? H&M ? JCrew ? Levi’s ? Old Navy ? Psycho Bunny ? Ralph Lauren ? Tommy Hilfiger ? Urban Outfitters ? Vineyard Vines Outdoor Fashion ? Arc’teryx ? Columbia ? Patagonia ? The North Face ?? Handbag & Accessories ? Burberry ? Coach ? Kate Spade ? Michael Kors ?? ? Tory Burch Big Box ? Dick’s Sporting Goods ? Kohls ? Macy’s ? Target ?? ? Walmart What are you seeing in the market? Can you see your brand with consumer eyes? Are you biased? Does your team comp shop? #coach #leadership #retail

SEPHORA TALES FROM THE CRYPT. EP 9. PARTNERSHIP IS A 2 WAY STREET.?Principles. Are you prepared to stand up for them? Even if there is short-term pain. Partnership. In order to work it has to be a win-win. Otherwise it feels like going the wrong way down a 1- way street. In the early days SEPHORA desperately needed ‘dept store’ brands (read L'Oréal, The Estée Lauder Companies Inc.) to attract, well, dept store (read Macy's, Nordstrom) customers. To say the brands were reluctant is an understatement. More like they were highly resistant to our overtures. We succeeded in getting an important one to ‘try us’ (name withheld to protect the guilty). Roughly a dozen stores. After a few months we had a honcho meeting- their execs and ours. Felt like the OK corral. Good news- results were off the charts. Make that great news. They came in prepared to add more stores. Even better news. Looking at the list of their store adds there was only one problem- there were zero mall stores. Only street locations. They were tip-toeing around the dept stores. No malls-no conflict. This was a major problem for me and my concept of partnership.?I said “I will give you a list of mall stores. Pick one. Any one. ONE! And we have a deal.”?Cupla weeks later they came back and said…No. No mall stores. At which point we asked them to leave. Sephora. Altogether. As painful as that was we simply could not live with 100-0 partnership. 95/5 we’d tolerate. 100-0 no. They didn’t really believe it, but within 2-3 months they were gone. It cost us $. But the lesson for our teams was priceless. We are not helpless. We believe in winning together. And we practice it. These kinds of decisions ultimately define who you are as a leader. Being true to hugely important principles in the face of adversity is perhaps the ultimate test. You are your principles. Or you are not. There is no inbetween. #partnershipistwo #youareyourprinciples?

??? The American group Macy's, which has been facing difficulties for years, announced that it will close 150 stores by 2026 to concentrate its investments in its Bloomingdale's and Bluemercury brands. The 150 stores Macy's plans to close represent 25% of the brand's gross square meters, but less than 10% of the sales. ?? In my personal opinion, having fewer stores will allow Macy's to refine the operation of the remaining stores and formats and provide a better experience for its customers. Optimization of assortments, for example, is one of the areas that can be useful, implementing unified commerce, explore different customer targets, improving demand planning according to customer preferences, and depending on the different neighborhoods, enhance digital channels, explore other ways to sell products like social commerce. More precise stores, more specific stores, with operational efficiency and FOCUS on growth not in the volume of stores but in revenue and profitability of the business. Relevand info: - Macy's is one of the largest retail brand, known for having the latest styles in fashion, beauty, home and beyond, and for hosting America's most beloved holiday events. 783 Stores and 23.8B - Bloomingdale's is an American luxury department store. +1B Revenue and 85 Stores - Bluemercury is a leading luxury beauty retailer offering the best cosmetics, skin care, makeup, perfume, hair, and bath and body. 179 Stores and 200M - 500M Revenue. #reinvention #retail #departmentstores #experience #customer #journey #RetailNow Source: https://lnkd.in/e-9bSGdi Revenue Information source: ZoomInfo

?? ?? ? Brobston Fashion News Brief for Wednesday, July 24th LVMH LVMH reported a 14% drop in net profit for the first half of 2024, impacted by Chinese consumers redirecting their luxury spending to Japan. Despite the hit, the conglomerate continues investing heavily in marketing, store renovations, and its sponsorship of the 2024 Paris Olympic and Paralympic Games. Saks Saks Global has announced a consolidation effort that will merge functions of Saks.com, Saks Fifth Avenue, and Saks Off 5th under the Saks Global umbrella, resulting in around 100 layoffs. This restructuring follows a $2.65 billion merger agreement involving Neiman Marcus Group to form a dominant luxury retail enterprise. Victoria's Secret The Victoria's Secret Fashion Show is set to make a comeback this fall with a new focus on inclusivity, produced by women for the first time in its history. The company has made it clear that it aims to present a more diverse range of models and make the collection shoppable directly from the runway. Breitling Breitling has opened a temporary flagship on Paris's Champs-Elysées, aiming to capitalize on the increased exposure from the upcoming Paris Olympic Games. This move is part of a broader strategy to boost brand visibility and market share, with the permanent flagship slated for 2025. LuisaViaRoma LuisaViaRoma has partnered with Bolt to enhance the checkout experience for U.S. shoppers by implementing one-click checkout technology. This partnership aims to streamline the online shopping process and improve conversion rates for its recently launched U.S. digital storefront. L'Occitane L'Occitane International SA has confirmed it will proceed with delisting from the Hong Kong Stock Exchange after securing sufficient shareholder support. Majority owner Reinold Geiger's move to privatize the company aims to provide flexibility for long-term business decisions amidst a competitive market. Brobston Group Visit our fashion industry jobs marketplace featuring 5000+ current open roles at brobston.us/jobs. Learn about our fashion industry resume services at brobston.us/resume. ?? ?? Please help us share the news by liking and reposting ?? ?? #LVMH #LuxuryMarket #FinancialResults #ChineseConsumers #RetailTrends #SaksGlobal #Consolidation #Layoffs #SaksFifthAvenue #NeimanMarcus #VictoriaSecret #FashionShowReturn #Inclusivity #Breitling #RetailStrategy #ParisOlympics #LuisaViaRoma #Ecommerce #CheckoutExperience #LOccitane #MarketStrategy

Don't sleep on Gap!! Their stock is up over 90% in the past year... And their partnership team is on ?? right now. Since 2023, they've co-created lines with: 1. Entertainment IP like Barbie (Mattel) and Disney 2. Top Fashion Brands like Cult Gaia, MadHappy, and Doen 3. Creators and Celebrities for Custom Lines (Julia Huynh, Troye Sivan) The company has leveraged partnerships to catapult themselves back into fashion’s spotlight?and reclaim their cultural relevance. It's earned them a flying stock price AND 3 features in VOGUE! Move over Abercrombie & Fitch. Gap could be the top retail turnaround of the year. Have you been in Gap recently? Are you planning to buy any of their latest collabs? -- Follow Ali Kaltman for more posts about brand partnerships and marketing strategy. ?? #brandpartnerships #brandmarketing #marketing

How ZARA Built a $13 Billion Empire Without Traditional Advertising! ZARA has not spent a single dime on traditional advertising while building its $13 billion empire Instead of advertising, ZARA focuses on the locations and looks of its stores. They pay high rents to have stores in prime spots, often near famous brands like Armani, Gucci, and Louis Vuitton. This makes ZARA look more high-end because it’s next to these luxury names and create a halo effect. Moreover, ZARA's unique approach to marketing through strategic store placement and exceptional in-store experience sets it apart from competitors who rely on traditional advertising. #marketing #digitalmarketing

I am excited to share a video from one of my pop-up thrift events in Miami, a project close to my heart and deeply rooted in my passion for sustainable fashion and the circular fashion market. ??? My inspiration for this event stemmed from two key insights: 1. Consumers in the US are 50% more likely to buy second-hand products in-person than online. 2. Gen Z consumers have a preference for experience-based shopping and experiential marketing. Having these insights in mind, I curated an in-person shopping experience that goes beyond traditional retail. The event featured vibrant music, beautiful outdoor scenery, complimentary drinks, and a local artist exposition. It was designed not just as a place to shop but as a social setting where people could hang out, meet others, and enjoy a day of sustainable shopping. Since the COVID-19 pandemic, I have been selling second-hand clothing online. However, inspired by the preference for offline second-hand shopping, I decided to host this pop-up thrift event. The result was astounding—a great turnout with a 35% profit and a threefold return on investment, leaving customers delighted. Now, as I move back to Miami as a business graduate, I am looking to increase the frequency of these events and take them to the next level. I’m curious to see if larger second-hand brands like Vestiaire Collective, Depop, Vinted and The RealReal will adopt this model of experiential shopping. Check out the video to get a glimpse of the event’s vibrant atmosphere. Excited for what’s next in the world of experiential thrifting! ????? #SustainableFashion #CircularFashion #Thrifting #ExperientialRetail #MiamiEvents #SecondHandShopping #BusinessGraduate #FashionInnovation #ExperientialThrifting

2024 will go down as the year that the unicorns came down to earth and collapsed. Outdoor Voices is shuttering its retail doors and going back to a direct to consumer model. They were unable to see a path to profitability as many other DTC brands have been challenged. Even Mickey Drexler the genius behind Gap and J Crew was unable to find a strategy to course correct the company. It has had a revolving door of CEOs which probably reflects the challenges of the company. The activewear space has been so competitive as of late with lululemon Alo Yoga and Vuori being the market leaders. #storeclosures #retailing #activewear #dtcbrands

The future of 'The Mall' is... ?? Recently Kohl's has partnered with Babies 'R' Us to launch stores within Kohl's retail locations, this is in addition to their partnership with SEPHORA! ?? (I'm only 7 minutes away from a Kohl's with a Sephora so this has been a lifesaver for me when I run out of certain products! ?? ) Also Kendra Scott and Ulta Beauty have partnered with Target to launch mini locations within Target stores! (Again, only 5 minutes away from a Target with Kohl's so yet another life saver! ?? ) My hypothesis is that the future of 'The Mall' is going to be the store within a store! Target & Kohl's along with Macy's (they have a partnership with Toys 'R' Us ?? ) Do you think we'll see more specialty retail stores inside big box stores? Who do you think will team up next?! ?? #retail #dtc #specialtyretail #bigboxretail #departmentstores #ecommerce

I've been exploring some insights on gaming within our agency, figuring out how it could be beneficial to customers and clients in meaningful ways. It has felt a bit gimmicky to me to have a brand on Roblox, although the new work we are seeing from Walmart for example entering this space with ecommerce feels a bit more tangible. Like consumers will actually use it, not just as a brand PR stunt. Absolutely love the creativity of the Gucci Roblox store, but it felt as though it was playing a lot more in the R&D space. If you've got the money for it, why not. But I've changed my mind. Today Nkaroleng Matjie shared this job advertisement for a job at the newest IKEA store - one that's launched in Roblox. A description from the site: "Ten lucky candidates will be selected to work in different sections of the store like the Showroom and Bistro, helping people choose their furniture, serving meatballs, having the chance to win exclusive UGCs and much more." Love this on many levels, but one really amazing thing stands out for me is how this opens up the possibilities of paid work in this space. It means more access for people who might not traditionally be able to work in retail, or are not close to big cities, or don't have transport. Excited to see more brands innovate in this space. Great to see how ordinary non-techy people could benefit from this virtual environment, especially when I think a lot of people are worried about how these technologies might impact their ability to earn if everything is run in a virtual world. https://thecoworker.co.uk/