Lunio的动态

Google’s new Meridian platform is already sparking conversations across the industry — and one comment in particular stood out: “On one hand this is exciting. On the other hand, small businesses still don’t understand what data-driven attribution is, how to use offline conversions to inform bidding, or even why Google Ads, GA4, Meta Ads, and Shopify all disagree on conversions and sales value…” Sound familiar? Marketing Mix Models (MMM) are a hot topic right now — but many marketers (especially in smaller businesses) still see them as overly complex, time-consuming, and only useful if you’ve got serious data science firepower. That’s exactly the barrier Google aims to smash with Meridian. With Google’s new platform, MMM is becoming far more accessible — helping advertisers of all sizes navigate the messy world of cross-platform data and make smarter decisions. In our latest article, we break down: ? What Google Meridian actually does ? How MMM works (without complex jargon) ? Why these models matter for every advertiser — not just big brands If you’re tired of conflicting data across Google Ads, GA4, Meta, and Shopify — you'll find this one particularly valuable ?? Get the full breakdown in the comments ??