Lucyd的动态

The eyewear styles of the comeback. Barcelona AW24 trends! It is curious how the new frames, now that we have gathered on the shelves of El Graduat, coincide in style between brands that do not look alike at all. Famous trends spread, even between independent eyewear brands. Here are some thoughts and examples on the coming trends in eyeglasses and sunglasses. ?? Expat Recruits (Pty) LtdExpat US TaxBarcelona Expat ServicesBarcelona MetropolitanBarcelona Expat Life

Logo for a eyewear brand...

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Leonardo from EssilorLuxottica is packed with information for the eye care professional, and it now features everything you always wanted to know about luxury eyewear . . . and more. “Luxury Eyewear: Crafting Excellence,” gives ECPs an in-depth look at all things luxury eyewear. Completing the program will give attendees ideas on how to talk to patients about luxury eyewear options, including the benefits of storytelling when it comes to eyewear, as well as the craftsmanship and design of these higher-end eyewear options.?Learn about luxury eyewear straight from the source in Kristen Dalli’s article describing EssilorLuxottica’s Leonardo course “Luxury Eyewear: Crafting Excellence.” https://lnkd.in/efRnbZEG ? #optometry #opticianry #optometrist #optician #eyecareprofessional #ecp #IECP #independenteyecareprofessional #privatepractice #optometricphysician #optometrystudent #independentpractice #independentstrong #independentODs Jennifer Stewart Al Greco #storytelling

Empowering Dream Makers. Why luxury brands are now focusing on Dream Makers and Heritage Keepers? Because it’s a matter of Brand. And all that’s commercial comes after as a consequence, of course if the Brand is well cared. So my question is, do you think other luxury brands in this music chairs game, will choose to go back to the roots? Let me know with your comments

Gucci is pulling out the stops on digital dominance with its latest power moves, bringing on Marcello Mastrogiacomo as the new VP of Digital Marketing and Media and Daniela Raganato as Head of Global Media. And it’s not just a reshuffle—it’s a digital arms race for brand supremacy. Mastrogiacomo, with his two-decade run in the upper echelons of luxury marketing at L'Oréal, Parfums Christian Dior, and Coty, has built his career on crafting digital storytelling that feels as luxe as a custom Gucci suit. Raganato, who cut her teeth at Valentino in senior media planning and digital strategy roles, brings a sharp eye for digital nuance that Gucci clearly hopes will inject new energy into its global campaigns. Together, they’re Gucci’s new digital one-two punch. The dynamic duo will report directly to Valerie Leberichel, Gucci’s new SVP of Global Communications. Leberichel has her hands full after Gucci recently parted ways with Alessio Vannetti, who returned to the brand as Chief Brand Officer last year before handing over his responsibilities to her. It’s a passing of the baton that speaks to Gucci’s new direction, one that seems laser-focused on all things digital and premium. Creative Director Sabato De Sarno vision isn’t about just adding a fresh coat of paint to the house that Gucci built—it’s about renovating the whole structure with a digital-first approach, and this team is the architecture crew to make it happen. In a cheeky statement he never actually said (but we wish he had), Mastrogiacomo quipped, “I’m here to make sure Gucci isn’t just online but that it’s the loudest one in the room—and yes, our algorithm does wear custom Gucci loafers.” It’s the kind of bold, digital-first attitude Gucci’s betting on as it chases relevance in an era where fashion houses are learning the hard way that ‘digital presence’ doesn’t mean one measly Instagram post a week. The leadership shuffle is also Gucci's not-so-subtle response to an increasingly competitive luxury market, where being digitally relevant is as essential as the leather in a handbag. ----- Davide Buzzoni – Global Communication Director: The storytelling specialist who will ensure that Gucci’s brand narrative remains timeless in a world of constant digital flux.

Learn more about the importance of investing in high-quality eyewear in our latest blog post. #BrookBlog

what kind of eyewear brand logo is lovely and creative ?

For luxury brands, inconsistency in digital messaging can significantly impact their carefully cultivated image. Take, for example, the case of Gucci, a brand renowned for high fashion and sophistication. Gucci’s approach to maintaining a consistent luxury brand voice across all channels is exemplary. Their success lies in a meticulous strategy that integrates their signature aesthetics and messaging seamlessly across platforms. Challenges: [1] Visual and Narrative Consistency: - Gucci's digital presence spans Instagram, their website, and high-end email campaigns. - Each channel must reflect the same luxurious essence to reinforce brand identity. Solutions and Achievements: [1] Unified Visual Identity: - Gucci uses distinctive, high-quality imagery and design elements that are instantly recognizable, ensuring a cohesive visual experience. [2] Tailored Messaging: While maintaining core brand values, Gucci adapts its messaging to suit the unique characteristics of each platform, whether it’s engaging Instagram posts or exclusive email content. [3] Regular Audits: Frequent reviews and updates keep Gucci’s digital content aligned with its evolving luxury narrative, preventing any lapses in brand consistency. Key Insights: - High-end brands like Gucci utilize a consistent visual style to reinforce luxury status across diverse platforms. - A unified brand voice fosters greater recognition and loyalty among affluent customers. - Ongoing content reviews ensure that luxury messaging remains relevant and impactful. — Btw, I share exclusive insights on luxury marketing, sales, business, and data analytics. To stay at the forefront of this elite luxury space and receive curated updates, I invite you to follow me, Shaikh Sofiyan

DITA EYEWEAR launches new customization collection and experience. Eyewear brand Dita has launched a new bespoke collection and experience, Inovati?, where customers have the option to completely customize their frames by selecting each detail, from the frame to the lens color and the addition of precious stones, gems, and diamonds. Using 3D customization technology, customers will be able to personalize their Dita Inovati? eyewear frames by choosing their own frame color and lens color and adding hand-placed gemstones on different parts of the frame, including the temples and brow bar. A first for the eyewear industry, the exclusive collection and experience is set to launch in Dita flagship stores on January 20th. “With Inovati?, Dita is stepping into the future, evolving beyond eyewear to become a leader in the consumer 3D customization experience,” said Cody Cho, Vice President of Dita, in a statement. “We’re proud to be the first to offer this unprecedented level of personalization and craftsmanship, setting a new benchmark for what luxury can be.” Following the launch of the Inovati? in its flagship stores, Dita is set to introduce the collection and experience in select global wholesale accounts worldwide. Prices for the Inovati? custom frames will range from 1,700 dollars to 20,000 dollars and up, depending on the precious games used and preferred material selection. https://lnkd.in/enVkYkaQ #DitaEyewear #luxuryeyewear #personalization #customization #craftsmanship #Inovati