Broadcasting large-scale live events? Multicast IP distribution cuts costs and reduces network traffic. Get the facts on why it beats unicast: https://bit.ly/41T9dQJ As you plan your IP distribution strategy, understanding the differences between unicast and multicast is key. Unicast grew with the internet and is fine for on-demand content. But for live events where everyone watches the same content, multicast wins by reducing network traffic and bandwidth needs. The multicast LTN Network handles over 50,000 hours of content daily, helping you reach wider audiences without breaking the bank. We can help you make the smart choice — and make the switch smoothly. #LTN #Liveevents #Livesports #Livestreaming