Loyal的动态

Context is king in advertising, and AI is taking it to the next level! Stas Tushinskiy, CEO, Instreamatic shares how AI-driven contextual advertising is revolutionizing brand engagement. Read More - https://lnkd.in/drDij6yk As privacy concerns grow, contextual advertising offers a future-proof solution by focusing on relevance without relying on personal data. How do you see AI shaping the future of advertising? Let us know in comments. #AI #ContextualAdvertising #BrandEngagement #MarTech #Innovation #MarTechEdge

Generative AI is starting to pay dividends for marketers. In a Gartner poll, 88% of marketers say they either plan to implement or have already implemented gen AI this year. Brands are turning to gen AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms, and curate targeted shopping experiences. And they are starting to see early signs of success. Progressive saw a 197% incremental lift in people requesting quotes when it served relevant gen AI-powered audio ads compared with serving no ads. EBay is creating gen AI-powered banner ads across its owned channels and crafting 400K targeted email subject lines per day, scaling this to 1 million subject lines per day by May. Their increased ability to target audiences down to the individual will almost definitely provide sales lifts and deepen companies' relationships with their customers. How are you using gen AI for marketing? #ai #generativeai #marketing

This week we are in the finals of my most popular posts this year, here we go, Nr. 3: Announcing AI contextual advertising! It shows how important AI is as a topic, paired with the focus on Ads this year, it's an interesting combination of technologies. Sign up for a trial on our website, you can actually test it out, it's pretty cool. Say hello to our AI Contextual Advertising. It combines the power of our Playback and Encoding solutions to deliver hyper-personalized adverts to audiences based on the content they are watching. AI Contextual Advertising works by optimizing ad placement for users based on a machine learning model that extracts the relevant characteristics of every video scene and analyzes viewer engagement. What are the benefits of AI Contextual Advertising? - Optimized ad placement for maximum impact. - Cookieless workflows and provides relevant adverts to viewers without needing personalized tracking. - You'll experience increased ad revenue and brand loyalty by delivering the right message to the right person at the right time. Learn more in our newsroom: https://okt.to/PIWLuj

In 2025, digital advertising is set to evolve with key trends and predictions, focusing on contextual advertising and the ever-present AI. Explore more about the future of advertising here: https://lnkd.in/g9YGb2fJ #contextualadvertising #AI #2025marketingtrends

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/ejWAX84M ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/ghtftX4T ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/eBtM_vt8 ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/erPaxZ38 ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/gNzWgdVm ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024

How is contextual AI rewriting the rules for digital advertising? This year at #CannesLions, contextual advertising drew a lot of attention. Contextual experts from Seedtag, Lenovo, and Initiative joined Ad Age on the VaynerX yacht to discuss the promise of contextual AI and its impact on creativity. ?? “As an industry we’ve focused a lot on the right person at the right time,” said Brian Danzis, president of North America at Seedtag. “I think we’ve gotten away from the right moments over the years. Audiences are much more diverse these days. They’re much more nuanced. Marketers want to reach people beyond age and gender, and contextual allows you to do that precisely in that moment. It’s ultimately more effective.” Discover more expert insights on contextual AI's advantage in advertising: ?? https://lnkd.in/gZg-nYBz ?? Editorial credits: Sean T Smith / Lou Aguilar. #ContextualAI #AdTech #PrivacyFirst #Cannes2024