??Lorraine Emmett的动态

Brand awareness isn’t about going viral. It’s about being unforgettable. I see so many businesses chasing short-term wins when it comes to brand awareness. Start. Stop. Repeat. But here’s the truth: real brand awareness takes time, consistency, and commitment. Think of the brands you trust most. They’ve earned a permanent place in your mind through familiarity, credibility, and reliability. They show up consistently, and their message resonates every time. In this video, I explain why brand awareness is a marathon, not a sprint – and how consistency is the key to staying top of mind. ?? The key? Play the long game. ?? Stay consistent. ?? Make your brand the one they remember when it matters most. #Brandawareness #B2BMarketing #Publicrelations

Rob Fryer

Helping tech founders build impactful brands that drive change and growth ? Purpose-driven and certified brand specialist and consultant ? Take the world by storm with BrandStorm

2 个月

Agree consistemcy is key. We hear many prospects come to us saying they want to increase brand awareness thinking it is an easy fix to just revamp their identity with more eye catching posts and visuals. To get real brand awareness you need to double down on creating a meaningful brand with a consistent identity and messaging.

??Rachel Emmett

Strategic communications expert | PR & LinkedIn? | Ex-BBC journalist | Sustainability and net zero specialist | Tech | Finance | Purpose | Business for Good

2 个月

Hard agree! Not everyone in your network will read that blog, LinkedIn post, or article. So for them, it may be only the first or perhaps second time they have heard you say it. If it's important, then say it again! ??Lorraine Emmett

Swati Paliwal

Head of marketing - Sprouts.ai | Ex Disney+ | B2B | Digital Strategy & Consulting | Content | LinkedIn Expert - ICKP

2 个月

??Lorraine Emmett You’re so right about brand awareness! It’s not just about going viral for a moment; it’s about building that lasting connection. I love how you emphasized consistency—brands that show up regularly really do stick in our minds.It’s all about playing the long game, isn’t it? Trust takes time to build, and once you have it, it makes a huge difference.

Caroline Hurst ??

Your trusted B2B PR & CMO partner: Helping tech marketing leaders turn limited resources into unlimited growth potential! Marketing Strategy & Execution ?? | Growth Marketing ?? | Lead Gen ?? | High-Performing Teams ??

2 个月

When you think you've exhausted your message just remember that your target audience have only seen/heard a few snippets over time. It's about being top of mind when the time is right for them to buy. Well said!

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