Brand awareness isn’t about going viral. It’s about being unforgettable. I see so many businesses chasing short-term wins when it comes to brand awareness. Start. Stop. Repeat. But here’s the truth: real brand awareness takes time, consistency, and commitment. Think of the brands you trust most. They’ve earned a permanent place in your mind through familiarity, credibility, and reliability. They show up consistently, and their message resonates every time. In this video, I explain why brand awareness is a marathon, not a sprint – and how consistency is the key to staying top of mind. ?? The key? Play the long game. ?? Stay consistent. ?? Make your brand the one they remember when it matters most. #Brandawareness #B2BMarketing #Publicrelations
Hard agree! Not everyone in your network will read that blog, LinkedIn post, or article. So for them, it may be only the first or perhaps second time they have heard you say it. If it's important, then say it again! ??Lorraine Emmett
??Lorraine Emmett You’re so right about brand awareness! It’s not just about going viral for a moment; it’s about building that lasting connection. I love how you emphasized consistency—brands that show up regularly really do stick in our minds.It’s all about playing the long game, isn’t it? Trust takes time to build, and once you have it, it makes a huge difference.
When you think you've exhausted your message just remember that your target audience have only seen/heard a few snippets over time. It's about being top of mind when the time is right for them to buy. Well said!
Helping tech founders build impactful brands that drive change and growth ? Purpose-driven and certified brand specialist and consultant ? Take the world by storm with BrandStorm
2 个月Agree consistemcy is key. We hear many prospects come to us saying they want to increase brand awareness thinking it is an easy fix to just revamp their identity with more eye catching posts and visuals. To get real brand awareness you need to double down on creating a meaningful brand with a consistent identity and messaging.