The 5-Second Test: Is Your Website Passing or Failing? You have about five seconds to grab a visitor’s attention before they bounce. That’s it. Here’s a quick test: 1?? Open your website. 2?? Look at it for five seconds. 3?? Close it. Now, answer these questions: -What does your business do? -What action should a visitor take next? -Does it feel trustworthy? If the answers aren’t clear, there’s probably room for improvement.
