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Celeb Bandwagon Brands Now, as the writer of certified bangers like Katrina, Hurricane, and Two Believe (still available on iTunes, if you're curious enough to Google it!), I’m afraid it’s not me making headlines this time. Instead, there's a new celebrity on the non-alc scene! Of course, I’m referring to the not-so-secret news that Tom Holland has launched his own non-alcoholic beer, BERO When celebrities jump onto cultural movements with brands that have supposedly been their "brainchild for years" or a "lifelong passion project," it’s easy to cast a cynical eye. But time will tell whether these endorsements come from genuine passion or savvy PR. Whether Tom is a true founder with real skin in the game, or simply a smart businessman with a clever PR and marketing team, I’m open to finding out. But for me, this does two things: 1) It brings more attention and excitement to the no & low category, encouraging both consumers and customers to explore the space. It drives awareness, trial, and challenges all of us in the industry to keep evolving and push the boundaries to be the best we can be. 2) It validates that this area of celebrity interest is no longer just an "opportunity"—it's becoming a central part of our everyday culture. From my experience in both the alcohol and non-alc sectors, I've seen this happen before, and it signifies a major shift. As for whether BERO is any good, there’s only one thing that will decide that: how it tastes! But am I excited that Tom has joined the likes of Lewis, Kylie, and Spencer in the celebrity-endorsed no & low world? Absolutely. Welcome to the gang, Spidey! #chancecider #lowandno #lowandnocider #drinksindustry? #nonalc #npd #ontrade #founder #investment #startup? #insight #consumer #customer #npdlaunch #culture #tradeevent #tradeshow #clubsoda #non&lowshow #support #weeklyreview #grateful #celebendorsement #celeb #spiderman #beero #tomholland
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?? Who says cats and dogs can't play nice????? In this latest stroke of genius, Whiskas? Brand flips the script by portraying cats as the ultimate "low effort dogs," tapping into the rising interest in low-maintenance dog breeds. What a playful way to challenge category norms. Launched for the New Zealand market, the campaign intercepted a whopping 11.9 million dog searches, with cat consideration shooting up by 25%! ?? #ChallengeTheOrdinary #Meowzer?#StrategicInsight #AdoptDontShop https://lnkd.in/efRMJMZe
Whiskas / Meowzer
https://www.youtube.com/
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Celeb Bandwagon Brand news Our founder John Logue was the self professed writer of (as he describes!) certified bangers like Katrina, Hurricane, and Two Believe (still available on iTunes, if you're curious enough to Google it!), but we are afraid it’s not him making headlines this time. Instead, there's a new celebrity on the non-alc scene! Of course, we are referring to the not-so-secret news that Tom Holland has launched his own non-alcoholic beer, BERO. When celebrities jump onto cultural movements with brands that have supposedly been their "brainchild for years" or a "lifelong passion project," it’s easy to cast a cynical eye. But time will tell whether these endorsements come from genuine passion or savvy PR. Whether Tom is a true founder with real skin in the game, or simply a smart businessman with a clever PR and marketing team, we are open to finding out. But for us, this does two things: 1) It brings more attention and excitement to the no & low category, encouraging both consumers and customers to explore the space. It drives awareness, trial, and challenges all of us in the industry to keep evolving and push the boundaries to be the best we can be. 2) It validates that this area of celebrity interest is no longer just an "opportunity"—it's becoming a central part of our everyday culture. From my experience in both the alcohol and non-alc sectors, I've seen this happen before, and it signifies a major shift. As for whether Beero is any good, there’s only one thing that will decide that: how it tastes! But we are excited that Tom has joined the likes of Lewis, Kylie, and Spencer in the celebrity-endorsed no & low world? Absolutely. Welcome to the gang, Spidey! #chancecider #lowandno #lowandnocider #drinksindustry? #nonalc #npd #ontrade #founder #investment #startup? #insight #consumer #customer #npdlaunch #culture #tradeevent #tradeshow #clubsoda #non&lowshow #support #weeklyreview #grateful #celebendorsement #celeb #spiderman #beero #tomholland
Tom Holland Launches Non-Alcoholic Beer Two Years Into Sobriety: ‘I Wanted to Create Something That Reflected My Lifestyle and Values’
https://variety.com
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Do you know the name of this Local Nigerian Soup? Let us know in the comment section ?? #cielos #cielosmarketplace #cieloschow #online #onlineshopping #onlinemarketplace #onlinemarketingstrategies #cielosmarketplace #utensils #kitchenutensils #sellonline #easy #selleasy
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Curious about getting a peep into the dynamic role of an Account Manager within iGaming? Dive into this interview with our very own Jelena D., who shares insights into not only her responsibilities within White Label Casinos, but also her relaxation rituals, guilty pleasures and more. A special shoutout to our lactose intolerant friends who still indulge in cheese. Because honestly, we get it. Read more here: https://lnkd.in/eCjc4tzW #WhiteLabelCasinos #AccountManagement #iGamingCareers
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I wonder when the Teesside Parmo will finally achieve Global domination. Not this year in SEA it seems sadly (altho maybe that's why so many of my Milieu Insight footballing compadres look so sprightly in comparison to this old man). When not falling over after one too many step overs (Nigel Lin) we are trusted by Campaign Asia-Pacific to uncover the top brands in South East Asia. https://lnkd.in/dFbcR-k2
Top 10 food brands in Southeast Asia | Analysis | Campaign Asia
campaignasia.com
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Google Street View Arrives in Gambia: A Game-Changer for Businesses ? Did you know that only 11 of 54 African countries have Google Street View ? Gambia just joined the list, a giant leap forward for local businesses. For companies like KJ Cupcakes ?? , having Street View means more visibility and easier access for customers and tourists. Now, businesses can be seen, scouted, and discovered globally, leading to increased foot traffic, a stronger online presence, and more growth opportunities. #InnovationInAfrica #GoogleStreetView #BusinessGrowth #Gambia RippleNami, Inc. Gambia Google Google Maps Street View https://lnkd.in/gyfPjCmQ
Africa 360 View - KJ Cupcakes, Gambia
africa360view.com
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Let us know in the comments what you think the best place for ice cream is in Hockessin! There are no wrong answers!?? #realestateagentsbrokers #realtor #realtorhockessin #realestategroup #realestateagent
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New Position Alert: $BILI @bilibili_en has been added to $VICE AdvisorShares Vice #ETF Visit VICE.AdvisorShares.com to view the entire portfolio. The holdings file is updated daily. Learn more at VICE.AdvisorShares.com Holdings are subject to change. #alcohol #gaming #streaming #gambling #tobacco #food #foodie #vice #fun #shopping #holdingsupdate
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