According to The State of Email survey, many marketers ?????????? rely on the basic personalization capabilities within their ESP (e.g. “Hello, %%first_name%%"). But that's just scratching the surface. Good news email marketers: this is where your medium shines! ?? It’s time to rethink email personalization with dynamic, real-time content, like: → Scratch-Offs → Countdown Timers → Live Polls → Rule-Based Images → Interest Signals → Product Feeds ?? and so much more. Personalizing emails at scale can be time-consuming and overwhelming—but it doesn’t have to be! Unlock a world where creating personalized elements is quick, easy, and requires no professional services to use. ?? https://lit.ms/3yWgVxV

What does a healthy unsubscribe rate look like? Though unsubscribes may seem like a negative, they can actually be a positive! Lauren Meyer and Lili Crowley break it down. ?? via Litmus Talks | Why Do Emails Go to Spam (or the Inbox)

?? Reporting live from Oracle?CloudWorld! #ocw ??Stop by booth #144 to learn about our integrations with Oracle Eloqua and Responsys (or to take a home a Litmoose ??). ?? Riley Dambaugh, Matthew Chase, Angie Weyman, and AJ Ferrill from Litmus will be through tomorrow! ??? Planning ahead? Book a time with us: https://lit.ms/4geeFmH?#CloudWorld

Personalizing emails with dynamic content is a must. But just reading about it won't get you far. Enter, Level Up: Personalization ?? Introducing a 7-lesson email course that lets you experience, learn, and interact with dynamic, real-time personalization elements firsthand. Proven tactics only—and not a single "Hello, %%first_name%%" in sight. ??: https://lit.ms/3TM3t7h

Nobody will remember: - Your salary - Your title - How "busy" you were People will remember: - The time you said “let’s blast the list” 5pm on a Friday

Rule #1 of #EmailMarketing: always test & preview your emails! This way, you can catch and fix any funky lines, padding issues, or wonky image rendering *before* they reach your subscribers' inboxes. Need help troubleshooting common Outlook issues? We've got you. ?? Outlook Email Rendering Issues and How to Solve Them: https://lit.ms/3smfsx6

#EmailGeeks! We’re gearing up for Oracle CloudWorld in Las Vegas next week. Who’s joining us? ?? Stop by booth #144 to learn about our integrations with Oracle Eloqua and Responsys—and 24/7 email monitoring with Litmus Email Guardian. ?? Riley Dambaugh, Matthew Chase, Angie Weyman, Jason Dent, and AJ Ferrill from team Litmus will be there! ??? Planning ahead? Book a time with us: https://lit.ms/4geeFmH #ocw #CloudWorld