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?? Google Ads Retargeting: How to Win Back Lost Customers Ever heard the saying, "If at first, you don't succeed, try again"? Well, Google Ads Retargeting takes that to heart! ?? It's like giving your customers a friendly nudge to come back and say, "Hey, remember me?" Here’s why retargeting is pure magic: ? Reconnect with visitors ??: They browsed but didn’t buy? Show them what they’re missing! Stay top-of-mind ??: Keep your brand in their memory without being too pushy. Boost conversion rates ??: Retargeted ads often convert at a fraction of the cost of fresh leads! ?? Pro tips for retargeting success: Use dynamic ads to show products or services they already checked out. ?? Set frequency caps to avoid being that brand that’s everywhere. No one likes a stalker! ?? Offer a juicy incentive—discounts, free trials, or even exclusive content. ?? The goal? Create value and trust without overwhelming your audience. ?? So, tell me: What’s your go-to strategy for winning back customers? ?? Share your tips below—I’d love to learn from you! ?? #GoogleAds #MarketingTips #Retargeting

The Power of Retargeting with Google Ads... Have you ever wondered how to re-engage visitors who didn't convert on their first visit to your website? That's where retargeting with Google Ads comes in! ?? What is Retargeting? Retargeting allows you to show personalized ads to users who have previously interacted with your website. This helps keep your brand top-of-mind and encourages them to return and complete their purchase. ?? Key Benefits: -->Increased Conversion Rates: Remind visitors about your products or services, leading to higher conversion rates. -->Cost-Effective: Focus your budget on users who have already shown interest, making your ad spend more efficient. -->Personalized Ads: Tailor your ads based on user behavior, ensuring they see relevant content. Retargeting is a powerful tool to boost your marketing efforts and drive more conversions. Are you using retargeting in your campaigns? Share your experiences below! #GoogleAds #Retargeting #DigitalMarketing #PPC #MarketingStrategy #BusinessGrowth

?? Boost Conversions with Facebook Retargeting Ads ?? Did you know that retargeting on Facebook can be a game-changer for your business? Here’s why retargeting ads should be part of your marketing strategy, backed by some powerful stats: ?? Why Facebook Retargeting Ads Work: ?? 70% of website visitors who are retargeted are more likely to convert. ?? 3x higher engagement compared to non-retargeted ads. ?? Return on Investment: Retargeting ads can deliver up to 10x ROI per dollar spent. ?? Cost per Click: As low as $0.40-$0.70 compared to general ads. ?? 43% of businesses use retargeting to increase brand awareness and drive more sales. If you’re not retargeting your website visitors or abandoned carts, you’re leaving money on the table! Start now and watch your conversions skyrocket. #RetargetingAds #FacebookAds #DigitalMarketing #IncreaseROI #ConversionOptimization #MarketingStrategy #SocialMediaAds

4 Essential Tips to Skyrocket Your Facebook Ads Conversion Rates ?? Struggling to get your Facebook ads to convert? Here are a few strategies that might just turn things around for you: ??Use compelling visuals: It’s all about catching attention in those first few seconds. Use vibrant, on-brand videos or high-quality images paired with compelling ad copy that stops the scroll. Think of it like this: What would make you pause and take a second look? That’s the level of creativity and relevance you need to bring to the table. ??Harness the power of retargeting: Ever noticed how after browsing something online, it keeps popping up in ads? That’s retargeting and it’s pure gold. Get back in front of those people who’ve visited your site or shown interest in your products but haven’t pulled the trigger yet. Sometimes all it takes is a little nudge. ??Think mobile-first: Let’s be honest, most of us are scrolling Facebook on our phones. So, make sure your ads and landing pages are designed with mobile in mind easy to read, navigate, and take action on. The smoother the experience, the more likely they’ll hit that “Buy Now” button. ??Add a sweet incentive: Give people a reason to say “yes” to your offer! Whether it’s a limited-time discount, free shipping, or showcasing what makes your product stand out, let them know why they should choose you over the competition. It’s all about making your offer irresistible. Ready to boost your Facebook ad conversions? Let’s work together ??

Introducing what I like to call The Fountain Approach to paid search! Think of paid search without retargeting like pouring water into a tub without the drain plugged. You can keep pouring, but the water—your potential customers—just slips away. Now, imagine pouring that water into a fountain. Instead of going down a drain the water replenishes itself. That's what happens when you pair paid search with retargeting! It becomes a constantly replenishing source of leads. Retargeting is like saying, “Hey, I’m still here, come check me out!” to those who visited your site but didn’t convert right away. It’s not just about getting the initial attention; it’s about staying top of mind, consistently reminding potential customers that you're still here, ready to help them solve their problem or fill their need. With The Fountain Approach, we transform one-time visitors into loyal customers by keeping the flow going, ensuring they don’t forget about your brand after just one visit. In marketing, we don’t want to be a fleeting thought. We want to be the brand people remember—and retargeting helps make that happen. #MarketingTactics #PaidSearch #Retargeting #FountainApproach #TopOfMind #CustomerRetention #DigitalMarketing

"What should I be doing with my PPC ads to get 'unmatched' results this holiday season?" Walk with me… ?Run retargeting ads to existing customers Fact is: They are your most-likely-to-buy audience. ?Your next biggest priority: Run retargeting ads to people who have engaged with your content or visited your website but haven’t bought yet (maybe a "irresistible" deal is what they need to get them over the line) The logic is: they’re clearly interested but something trivial might be stopping them from committing their money: offer them stuff like free or discounted shipping. ?Mirror the messaging from your best performing ads’ AND add the HOLIDAY spice Your best performing ad has proven that it can perform… People will take action especially when you sweeten the offer with the holiday spice. This strategy helps soften customer acquisition costs when used on cold traffic. It also eliminates ad fatigue. ? Incorporate holiday messaging into Search ads After existing buyers and warm leads, the next best people to sell to are those actively searching for a product like yours. ?? Use clear phrases and keywords your customers are searching for in your Google ads. ?? Add extensions to highlight your holiday deals you’re running. ?? Run headlines that mention holiday deals directly too.

Excellent insights. Retargeting is a highly effective strategy for boosting conversions and re-engaging potential customers in a non-intrusive way. I’m sharing this as it directly corresponds to the retargeting module, I recently learned in my Digital Marketing class.

Are You Leaving Money on the Table by Using Google Ads Just for Retargeting? If you think Google Ads are only for retargeting your Meta traffic, it’s time to rethink your strategy. ?? Here’s the truth: The most successful businesses don’t choose between Meta and Google—they use both to maximize conversions. Here’s how we helped an immigration industry client transform their lead generation strategy: The Problem: The client relied heavily on Meta Ads for traffic but faced low-quality leads. Meanwhile, their Google Ads strategy was limited to retargeting—completely missing the high-intent users searching for their services. The Solution: ?? Meta Ads: Designed compelling creatives to spark demand and target the right audience. ?? Google Search Ads: Captured high-intent users actively looking for solutions. ?? Landing Page Optimization: Enhanced user experience to drive conversions from both platforms. The Results (in just 60 days): ?? 42% increase in qualified leads ?? 27% lower cost per conversion ?? Stronger ROI by aligning Meta + Google Ads strategies Why This Works: Meta creates the demand. Google captures it. Together, they create a seamless funnel that turns interest into action. If you’re relying on just one platform, you’re missing out on massive growth opportunities. Let’s connect to explore how you can pair Google and Meta Ads for scalable success. ?? This version highlights the challenge, solution, and results while inviting engagement. Let me know if you'd like to adjust the tone or structure! #GoogleAds #MetaAds #DigitalMarketing #LeadGeneration #PPC #MarketingStrategy #PaidMedia #Advertising #GrowthHacking #MarketingTips

96% of visitors leave your website without taking action. Think about that for a second. Most of your hard-earned traffic is walking away. Not because they’re not interested. But because they’re not ready. That’s where retargeting ads come in. You know those ads that seem to “follow” you online? It’s not about being annoying. It’s about giving people a second chance to say yes. But how does it work? And why should you care? This is exactly what I break down in my latest carousel. It’s packed with: ?? Why retargeting ads drive higher conversions ?? How they make your ad spend more efficient ?? And the secret to crafting retargeting ads that feel personal—not pushy Swipe through and see how retargeting can transform your marketing strategy. Let me know what you think below! -------------- My Name Is Tom Hall - Follow Along For More Helpful Tips

??Are you ready to take your Facebook advertising game to the next level? Check out these 3 mind-blowing Facebook ads that you must try! ?? ? Lead Ads The lead ad unit makes the process of collecting email addresses & building email lists incredibly easy. With this ad unit, your prospects can sign up for an email list. You can fully control this audience & you also can pitch a paid product whenever you want to. ? Abandoned Cart Ads Roughly 70% of shoppers abandon their carts. In other words, for every 10 people who add a product to their cart, nearly 7 of them will leave your store without making a purchase. How do you get these shoppers back to your store so they can complete the purchase? With retargeting. YES! ?With retargeting, you can run a highly personalized Facebook ad aimed at these individuals. These ads typically offer an incentive, such as free shipping, 10% off, super valuable bonuses, or a no-brainer offer. They can get all these if the person returns to complete their purchase. ? New Traffic Generation Ads Retargeting is great, but unless you're driving high-quality traffic to your site, it won't be very effective. ?It's always a good idea to have a Facebook ad campaign driving potential new customers to your store. Because business is all about new blood & energy. #digitalmarketing #digitalmarketingagency #onlineadvertising #onlinebusiness #facebookads #facebookadsexpert #facebookmarketing #facebookadvertising #fbads #metaads #instagrammarketing #instagramads #landingpagedesigner #emailmarketing #sosialmedia #socialmediamanager #socialmediaadvertising #AdvertisingStrategy #MarketingTips?