K18 Hair is the #1 most talked about haircare brand on the internet ?? If you're on social media you’ve probably seen them crushing it with their content and influencer partnerships. And that’s partially due to the brilliance of their CMO Michelle Miller, who joined the Creator Economy Live Podcast last week to talk about her background and the major growth of K18 in just a few years.????♀? Aside from being the most talked about brand, they’re also… ?? #1 haircare brand in the US by EMV growing 143% YoY? ?? #1 by estimated impressions with over 1B growing 233% YoY compared to 484M for OLAPLEX at 10% YoY growth ?? #1 by consumer engagement on that content with 50.4M engagements up 245% YoY. ?? Make sure you tune into the episode and follow the CEL pod to never miss an episode with Keith and Brendan! https://lnkd.in/gjcfxWNG #creatoreconomy #influencermarketing #socialmedia
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Gen Alpha is already influencing brand loyalty in fascinating ways. This Ad Age article breaks down what makes certain brands resonate with this young, digitally fluent generation and offers insights into how marketers can adapt. As we think about connecting with this emerging audience, it’s worth reflecting on the strategies that will keep brands relevant for years to come. Take a look and let me know your thoughts. https://lnkd.in/dTP6fG9Y
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Host of Handbag Designer 101 Podcast, Creator of the Handbag Awards, Author of Handbag Designer 101, Professor of Entrepreneurship, Founder of Savvy Suzanna
?? Ready to turn your passion into a thriving career? ??? On the latest Handbag Designer 101 Podcast, we chat with PR powerhouse Danika Daly who shares her journey from science to public relations, sparked by a professor recognizing her talent. Dive into the lessons she learned from the Bateman competition, the key differences between PR, marketing, and advertising, and how to build a standout brand in the competitive handbag industry. Hosted by Emily Blumenthal, this episode explores the evolution of social media, data-driven marketing strategies, and leveraging platforms like TikTok and Pinterest to engage fashion-savvy consumers. Plus, Emily shares insider tips from her Handbag Designer 101 Masterclass on branding, influencer collaborations, and creating high-impact campaigns to elevate your business. ?? Link below to listen now! ?? #HandbagDesigner101 #HandbagAwards #DanikaDaly #PRTips #FashionMarketing #PodcastRecommendation https://lnkd.in/gsHknfep
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LVMH, ELEMIS & Maesa explain how brand superfans can supercharge your Social Commerce efforts in the latest LIVE episode of Building Brand Advocacy. ?? At the Social Commerce Summit: New York, Paul Archer and Verity Hurd interviewed Haley Schluter (Head of Consumer Engagement at LVMH Perfumes & Cosmetics), Hannah Sheahan (Head of Social Content at ELEMIS), and Bri Kennedy (Director of Integrated Marketing at Maesa). Their conversation spanned… ?? The next era of creator & Advocate partnerships (spoiler alert: they aren’t going anywhere!). ?? How ELEMIS masters meaningful relationships to drive Social Commerce success. ?? Expert strategies for maintaining engaged beauty communities. ?? If LVMH believes the always-on approach to influencer marketing is worth it. ?? How to balance paid & organic activities to amplify Brand Advocacy. To learn more from Haley, Hannah, and Bri, listen or watch where you get your podcasts. Links to tune in from Spotify, Apple Podcasts, and YouTube are waiting in the comments. #BuildingBrandAdvocacy #BrandAdvocacyWithDuel #SocialCommerceSummit #Superfans #MarketingPodcast
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What are cosmetic claims, really? In this clip, legal expert Avril Love unpacks what counts as a cosmetic claim and why it matters. Claims aren’t just about what’s on the packaging—they extend to everything from ads to what your partner might influencers say. ???? Knowing the scope of these claims is key to staying compliant in the beauty industry! Catch the full episode for more insights on the legal side of beauty. YouTube:https://lnkd.in/dEYQ5vsk Spotify: https://lnkd.in/dd5jmSnC Website: https://lnkd.in/d6Ru235Q #DemystifyingCosmetics #BeautyLaw #cosmetics #skincare #beautytech #podcast
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Did you know Burberry have introduced a series on their social media: “Burberry portraits” ? It’s a series of interviews of people, Burberry believe represents their brand in one way or another. Oh and they are of course wearing a Burberry piece. Episode 3 came up on my TikTok FYP, featuring “Grime Gran”. A cockney Gran from Bethnal Green. Who has gone viral for her shocking - but relatable - British Gran demeanour. Ep 1, featured Joanna Lumley. Followed by Sosa in ep 2. Both episodes have (currently) reached 4.5k views each over 1-2days. Avg 94-188 views per hour. Episode 3 went live 6 hours ago. It’s already reached a staggering 374k views! That’s just over 1k views per hour! 532% increase to the previous episodes?? We have seen this similar figure before when JACQUEMUS featured the Content Creator, Bemi Orojugun. To announce their new London shop. These campaigns, featuring a new age of influencer are; ???? Fresh ???? Reactive ???? Relatable ???? Community building (yeah that buzz phrase again) They speak to younger customers. Whilst also creating conversations at home with other generations. Have you seen this video? What are your thoughts? Would you implement this style of marketing in your strategy? Let’s chat in the comments!???? #InfluencerMarketing #DigitalMarketing #Burberry
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We know how much love and effort goes into your products—that’s why we’re here to help you showcase them in the best light. At Video Lemons, we create videos that feel as good as your skincare: clean, fresh, and made to connect with your audience. Plus, we can take social media off your plate, making sure your brand grows and stays front and center for the people who matter most—your customers. DM us to get started ?? . . . . . . #SkincareContent #BeautyBrands #VideoCreation #SocialMediaSupport #SkincareMarketing #ContentThatConnects #BeautyBusiness #FreshContent #VideoLemons #VideoStrategy #SocialMediaManagement #BrandGrowth #ContentCreation #SkincareBrand #BeautyMarketing #ProductVideo #SkincareCommunity #ContentForBeauty #SocialMediaForBusiness #BrandStorytelling
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Engaging your audience on #SocialMedia is crucial for building a loyal client base and expanding your salon's reach. By showcasing stunning before-and-after transformations, sharing valuable hair care tips, and finding which platform works best for you, you establish your expertise and inspire potential clients. Learn more in our blog, and let us help guide your strategy: https://ow.ly/VFeF50ST9BY #MarketingStrategy #SocialMediaEngagement
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????A new Retail Therapy Podcast episode is out!?In “Sportswomen in the Retail Game” we explore why the worlds of retail and women’s sports so often overlap, and where some of the key opportunities arise from this cross-over ?? Links are here: ??Apple: https://lnkd.in/eEFCwCnW ?? Spotify: https://lnkd.in/eQYgaYVr ??Soundcloud: https://lnkd.in/eNGVJuvp ?? We also shout out some recent purchases we've been loving including new prams, Sweaty Betty sports bras, and Natural Fitness Food protein powder ?? Georgie Twigg MBE, Lereesa Easterbrook & Bird & Bird #cosmetics #beauty #fragrance #cosmeticsindustry #beautyindustry #retailindustry #retail #retailers #consumers #consumerlaw #consumerprotection #consumerrights #marketing #marketinglaw #advertising #advertisinglaw #influencers #influencermarketing #law #legal #brands #PODCAST #athletes #sportsindustry #athleisure #sportsretail #sport #sports #womenssport
Retail Therapy Episode 13: Sportswomen in the Retail Game
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Lecturer I Conceptualizer I Educator Great Indian Wisdom, Fantasy & Fiction Writing, Brand Connect & Campaigns, Fashion Films, Leadership, Mythology & History, Films & Documentaries, Creative Visualization, Philocalist
The Art of Visualization Teach & Learn Tales from KapslocK #art #visualization #communication #theme #think #idea #podcast #series #concept #knowledge #influencer #campaign #branding #design #knowledge #webseries #ott #fashion #creativity
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Co-Founder - Bonsai Creative | Co-Founder - FictionKit | Producer (p.g.a.) | Podcast Host at The MAKE IT Podcast | VP - Nashville Film Festival Board | NPR/WPLN Board | Black List Reader | Board of Regents - CSUCC
