The AI No One Talks About (But Should)
We hear about AI everywhere, yet most people overlook one of the most impactful AIs today:
the META AI embedded in Facebook and Instagram’s algorithms. This AI drives the content in your feed, seamlessly delivering posts, ads, and stories that align almost perfectly with your interests, with minimal error.
Even more impressive is the META AI behind their ads. Imagine the billions of dollars spent on ads over the years and the vast amount of data it’s processed. This powerful AI has refined itself continuously, becoming exceptionally skilled at targeting audiences. That’s why advertising on META has transformed significantly—and why you should stop overcomplicating your ad setup.
Your content—both the copy and the visuals—tells META AI who your target is. Overloading your targeting with numerous “interests” or restrictions can actually hinder the algorithm's ability to find the right audience. To get the best results, focus on these two things: create strong content and track your customer behavior.
Here’s where to direct your energy:
- Concentrate on the marketing, not the technical setup. Speak the language your customers understand, find the right angle to highlight your product or service, and identify the benefits that matter to your audience. Integrate all of this into your message, then let the AI work its magic.
With the META algorithm, the simpler your approach, the stronger your results. Focus on delivering value, and trust the AI to connect you with the ideal audience.
