The fastest-growing content format on LinkedIn — video. ?? According to Microsoft's Q4 FY24 earnings report, LinkedIn has experienced a 34% increase in video uploads year-over-year. It also revealed that 1.5 million pieces of content are shared every minute on LinkedIn. LinkedIn's recent introduction of a video tab for TikTok-like content is a big contributor to this rise in video creation. We’re seeing more talking head-style videos in our feeds, as many find speaking in front of a camera a more natural fit than writing. Plus, creators from Instagram, TikTok, and YouTube are easily transitioning to LinkedIn by repurposing their short-form video content with a few tweaks. This general surge in content highlights LinkedIn’s ongoing evolution from a job search and networking site to a platform increasingly resembling traditional social media. And I expect to see even more content due to the numerous benefits it brings. ?? Job Seekers: Those laid off or looking to switch companies can stand out in a crowded job market by offering recruiters insights into their capabilities beyond what’s on their resume. ?? 9-5 Workers: Sharing work and experiences beyond the confines of their offices can generate business leads, strengthen cases for promotions and pay increases, and open up new opportunities or entrepreneurial ventures. ?? Founders and Executives: More founders and C-suite executives view thought leadership as a key way to boost their companies' visibility and share of voice in their markets, attracting new business and PR opportunities. ???? Creators: On LinkedIn, creators can expand their digital footprint and reach new audiences through commentary and insights on topics they might not cover on other platforms. It also provides a means to connect with marketers seeking talent for their next influencer marketing campaigns. Call it personal branding, thought leadership, or, the way I look at it, simply taking more ownership of your career. Dedicating time to sharing content on LinkedIn can bring many perks and opportunities, and I highly recommend that everyone take advantage of it. With support for almost every content format—from short-form text posts and images to live video, audio, on-demand video, articles, and newsletters—you can choose the format that works best for you. If video content is your thing, here's a best practices resource for creating and sharing short-form videos on LinkedIn via Linkedin News. #linkedincreators #linkedin #socialmedia
Great infographic Lindsey Gamble! ????
I like making video content and I post it on here from time to time, though I usually reserve it for video-first platforms. I’m interested in what the overall sentiment for it is here though. Do most professionals on LI want to/ care to see it? Are they happy about the TikTokification of LinkedIn? I guess only time will tell.
Maarten van der Molen, Renate Wijma video best practices on LinkedIn. Most practical ones for us: mobile first, snappy (incl. a clear hook) and focus on a single topic (since we want to keep the video snappy) ??Thanks for sharing Lindsey, appreciate it!????
Good to know ccTobi Ogundipe
Marissa Roberts Makda Tekeste-Berhan Audrey Stiffle good for us to take a closer look at!
I would love to see video take off on Linkedin. I haven't seen it happen in my limited corner of the LI universe.
Creator Economy Expert | Influencer Marketing Consultant | Strategic Advisor | LinkedIn Top Voice | Previously: Influencer Marketing Strategy & Innovation at Later/Mavrck
3 个月Sign up for the newsletter to get more news, trends, and insights like this: https://lindseygamble.beehiiv.com/subscribe