Lina Marieth Hoyos, PhD的动态

查看Lina Marieth Hoyos, PhD的档案

Guiding women switching to Data + Science careers ? Science Communication ? Research Scientist in Quantum ? PhD in Physics ? NLP Enthusiast

Can a sponsor give a YouTube channel new subscribers or likes to the video? The answer surprised me. I thought sponsors were that bit of the video that almost everyone skipped. And I got that impression after finding mainly comments like: ?? I think my favourite part of these types of videos is to see how quickly and efficiently I can skip through the Squarespace promo.? ?? 10:22 If anyone wanna skip the Squarespace Ad. But after looking for insights in the comment section of the fantastic YouTube channel Veritasium (by?Derek Muller), I found a dream come true when about sponsors. I'm talking about having a sponsor that: ?? People actually watch.? ?? Increase the number of subscribers to the channel. ?? Generate more likes for the video. That is what happens in the Veritasium's video: "The Remarkable Story Behind The Most Important Algorithm Of All Time".? The sponsor is 80000 Hours. And I will call it "The dreamy sponsor", a sponsor that people in the comment section like and also helps increase the channel's presence on YouTube. I'm sharing a small sample of some of the comments so you can get an idea of what the audience says about the sponsor: ? ? The timing of this video is so freaky. My professor had us watch some video on discrete Fourier transform and it was really hard to follow and understand, and this thing comes along to describe it to me in such an entertaining way. And I'm about to graduate very soon too, so the sponsor of this vid is definitely going to come in handy. This video just gets better and better! ? Besides being a great video, I actually sat through the sponsor bit. Bravo! ? Love that you were sponsored by 80000 hours! ? Liked it for the sponsor ad at the end. I hope it can help me, too. ? I was blown away by the quality and content of this video, and then blown away again by the amazing sponsor. ? Enjoyed the vid a lot - but it was the ad for your sponsor that got my subscription. It's good to see people succeeding at what they want to do, bringing all their skills to bear on a worthy outcome. A sponsor has the potential of being something that subscribers aren't rushing to skip. And as I see it, choosing the right sponsors for a YouTube channel could bring other benefits besides revenue. ?? What about you? Do you skip the sponsor or watch the sponsored section of the video? Let me know in the comments ?? #youtube?#youtuber?#marketinganalytics?#marketing?#sponsor?#sponsorship?#ads?#ai?#naturallanguageprocessing #sciencecommunication #creatoreconomy Picture by Ryoji Iwata at unsplash

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Jennifer Manson

Transformational Executive and Personal Coach, theflowwriter.com

2 年

You’re right, Lina, it depends. I’ve been known to watch a full 30 minute sponsor ad if it includes thought provoking insights about something I’m interested in. And yes, I always skip the SquareSpace and Grammerly ads as soon as I can!

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