LIFT Healthcare的动态

Reacquiring patients is costly and is an expense that can be avoided with a few simple strategies. Justin Dearborn and Jared Johnson sat down with Colin Hung from Swaay.Health Marketing Community to discuss how experience orchestration helps health systems avoid the hidden costs of poor patient engagement. Key Takeaways: 1. Engage patients between visits. Create a reason for patient to engage with your organization when they are not within your four walls. Sharing validated and useful health information is an effective tactic. 2. Personalization is critical for fostering patient loyalty. Rather than messaging large cohorts, we use personalized data to offer customized, relevant information, making patients feel known and valued. 3. Patients expect seamless digital experiences. It is frustrating to enter your personal information multiple times for the same provider or have to authenticate multiple times when logging into different applications (ie: portal vs online app). Watch the full interview: https://lnkd.in/gUs2Qv-S

?? Make the end of the year count by mastering Year-End Outreach for Maximum Patient Engagement ?? Engaging patients effectively during this time requires a strategic, multi-channel approach that emphasizes the urgency of expiring healthcare benefits. Implement these four strategies to make the most out of your Q4 campaigns: 1. Use Direct Communication ?? Emails and SMS messages are powerful tools for delivering timely, personalized messages. Short, engaging messages like “Did you know your deductible resets soon?” or “Schedule now to take advantage of your remaining 2024 benefits!” create urgency and simplify decision-making. 2. Deploy Social Media Campaigns ?? Social media platforms are a great way to connect with patients where they’re already spending much of their time. Use eye-catching visual assets like infographics, countdowns, or short videos to share reminders about unused FSA funds and deductibles. With 59% of Gen Z relying on social media to research health information, tailoring content for these platforms can effectively engage younger audiences and prompt them to act before benefits expire. 3. Leverage Portal Notifications ?? Patient portals are a critical engagement tool. According to a survey from the Office of the National Coordinator for Health IT,?around 3 in 5 people?consistently accessed their portals in 2022. Consider integrating pop-ups, banners, and alerts within the portal to remind them about expiring benefits and link directly to?online scheduling tools?for a seamless experience. 4. Empower Physicians as Advocates ?? Doctors play a vital role in patient decision-making. Equip physicians with messaging about expiring benefits and elective care options, enabling them to initiate meaningful conversations during appointments. These discussions empower consumers to understand their options better and take advantage of available care before the new year. ?? Book a meeting with me to learn more about making sure your year-end counts #healthcare #healthcaremarketing #patientacquisition #healthsystembranding #aitechnology #marketingtechnology Source: Healthgrades Blog

In today’s competitive healthcare landscape, attracting and retaining patients can feel like a constant challenge ????♀? If you’re not seeing the flow of new patients you want—or if they’re not sticking around—it might be time to give your approach a refresh! ?? From refining your website to making small shifts in your messaging, these adjustments could be the game-changer you’ve been looking for. ???? ?? Curious about what these changes look like in action? Unlock the potential for better patient loyalty and long-term growth. ?? Let’s make sure your practice stands out from the crowd! #PatientGrowth #HealthcareMarketing #PracticeSuccess

Over the past several years healthcare and medical practices have evolved.?Many practices now use digital platforms to find new ways of connecting to their patients, and educating them.?Here’s Holdcom’s new blog with strategies on using your Message On Hold content to do just that. https://lnkd.in/eyfbqfUa #patientengagement #healthcare #messageonhold

?? 2025 SPECIAL REPORT ?? ? 10 Hospital Marketing Trends You Should Know in 2025 ? 1?? Digital Health Solutions Are Becoming a Health System Staple: Digital health solutions are increasingly important in delivering efficient and patient-centric care, improving access, and enhancing communication. 2?? Service Line Marketing Continues to Drive Revenue: Effective service line marketing strategies are crucial in attracting patients, driving revenue growth, and differentiating health systems in a competitive market. 3?? Health Systems Are Embracing Site-of-Care Shifts: Health systems adapt to site-of-care shifts by providing care in the most appropriate and cost-effective settings, aligning with patient needs and preferences. 4?? Hyper-Personalized Data Is Transforming Marketing Approaches: Using hyper-personalized data revolutionizes marketing approaches, allowing health systems to tailor messaging, target specific patient segments, and enhance overall patient experiences. 5?? Healthcare Reformation Signals Major Policy Shifts Under Trump 2.0: Anticipated healthcare policy shifts under the new administration will require health systems to stay informed, adapt their strategies, and navigate potential changes effectively. 6?? Humanized, Value-Driven Content & DEI Initiatives Are Still Going Strong: Creating humanized, value-driven content and implementing diversity, equity, and inclusion (DEI) initiatives remain essential for building patient trust, engagement, and loyalty. 7?? Patients Want Videos and Podcasts for Educational Content: Patients increasingly seek educational content through videos and podcasts, allowing health systems to engage and educate patients effectively. 8?? Healthcare Marketers Are Emphasizing Wellness and Preventive Care: Healthcare marketers emphasize promoting wellness and preventive care, recognizing the importance of proactive health management and disease prevention. 9?? Expanded Focus on Mental Health and Wellness: Health systems are expanding their focus on mental health and wellness, acknowledging the significance of addressing these critical aspects of patient care and well-being. ?? Online Reputation Management Will Be More Critical: Online reputation management is becoming increasingly critical as patients rely heavily on online reviews and ratings when selecting healthcare providers. By partnering with Healthgrades, your health system can leverage our expertise and comprehensive suite of solutions to address these 10 hospital marketing trends in 2025. We are committed to helping you stay ahead in an evolving healthcare landscape, drive patient engagement, and achieve your strategic goals. To read the full article, download our Special Report Special Report: 10 Hospital Marketing Trends You Should Know in 2025 | Healthgrades Partner Solutions

The way patients find and choose healthcare providers has drastically changed. In today’s digital world, your online presence is just as important as your in-office experience. From search engines to social media, potential patients are looking for credible, accessible, and engaging healthcare providers online. A strong digital footprint can: ? Increase your visibility in a competitive market ? Build trust and credibility with patients ? Streamline communication and enhance patient engagement Want to learn how to maximize patient acquisition through a strong online presence? Read more here: https://bit.ly/4hs0E4I How has your practice leveraged digital marketing to connect with patients? Let’s discuss! ?? #DigitalFootprint #PatientAcquisition

In healthcare, patient experience isn’t just about the time spent in a clinic – it’s about every interaction they have with your practice, from initial Google search to follow-up care. Digital marketing can play a big role in making each step of that journey smoother and more supportive. Here’s how: Easy Appointment Scheduling ?? Offering online appointment scheduling through your website or social media makes it convenient for patients to book with just a click. No phone calls, no waiting – just easy, accessible options that respect their time. Personalized Communication & Reminders ?? Automated emails and text reminders for appointments, check-ups, and even birthday messages add a personal touch. These small gestures make patients feel valued and show that you’re committed to their well-being beyond just treatment. Accessible Health Information & Resources ?? Blogs, videos, and FAQs on your website provide patients with educational content that answers their questions and prepares them for procedures. By offering trustworthy resources, you’re helping patients feel more informed and comfortable about their health choices. Responsive Social Media & Online Support ??? Social media allows you to answer questions, offer tips, and even address concerns in real time. Whether it’s responding to a quick question or sharing daily health tips, being accessible online creates a sense of support and helps patients feel connected to your practice. Gathering and Acting on Patient Feedback ?? Digital surveys and reviews give patients an easy way to share feedback. When you respond thoughtfully and make changes based on their input, it shows that you value their experience. This feedback loop not only improves your services but also builds patient loyalty. In short, digital marketing enhances patient experience by making healthcare more accessible, personalized, and patient-centered. It’s about going beyond just appointments to creating a full-circle experience that patients appreciate and remember. ?? What’s one digital marketing strategy that you think enhances patient experience? Share your thoughts or drop a comment below!

The developing Landscape of Hospital Marketing Marketing in hospitals has become a top priority. Consumers are patients, and hospitals must adapt their strategies to engage and serve their communities effectively. Key trends in hospital marketing today include: Patient-Centric Approach: Understanding patients' needs and preferences is essential. Hospitals are leveraging data analytics to create personal experiences to build trust and loyalty. Digital Transformation: Telehealth and online resources have pressed hospitals to improve their digital presence. From social media to user-friendly websites, hospitals are prioritizing accessibility and informative content. Community Engagement: Building relationships within the community is vital. Outreach programs, health fairs, and local partnerships help hospitals become trusted resources for health and wellness. Content Marketing: Providing valuable and educational content is key to attracting and keeping patients. Blogs, webinars, and health tips enable patients to make informed decisions about their care. Social Proof: Online reviews and patient testimonials significantly influence decision-making. Hospitals with a solid reputation will establish credibility and attract new patients. Healthcare marketers must be innovative to improve the patient experience and create healthy communities. #HealthcareMarketing #HospitalMarketing #PatientExperience #DigitalHealth #CommunityEngagement #ContentMarketing #Telehealth #HealthTech #MarketingTrends #PatientCenteredCare #HealthcareInnovation

Want to cut through the noise in today's healthcare attention economy? Back when I carried the sales bag (10 years ago), cutting through the noise was easy. A face-to-face conversation with a healthcare professional could often make all the difference. You could walk into a clinic, introduce yourself, and start a meaningful discussion about your product or service. Sure, you still had to earn their attention, but their schedules weren't nearly as busy as they are today. Fast forward to now, and the healthcare attention economy has changed the game entirely. Healthcare professionals are busier than ever—juggling patient care, administrative demands, and ongoing professional development. They’re bombarded with digital notifications, emails, and marketing campaigns. What used to be a simple handshake is now a battle for seconds of their attention. I’ve seen this shift firsthand, and it’s clear: the challenge isn’t just getting in front of them—it’s making an immediate impact that cuts through the noise. What’s the issue? HCPs often want to engage but don’t have the time. The value of your product needs to be crystal clear from the first touchpoint—whether it’s a conversation, an email, or a piece of content. The question I always ask is: “Does this resonate with their priorities? Does this solve a problem they care about?” How do you cut through the noise today? ? Start with their challenges. Understand their pressures—time constraints, clinical demands, and the need for efficient solutions. Tailor your messaging to align with their realities. ? Be concise and impactful. Whether it’s a conversation or content, simplicity wins. Focus on the problems your innovation solves and the outcomes it delivers. ? Use trusted voices. HCPs are more likely to engage when recommendations come from their peers or respected leaders in their field. Advocacy builds trust. ? Be where they are. With the rise of digital, traditional methods aren’t enough. A multichannel approach that includes digital tools, personalised messaging, and peer-led content is essential to reach them effectively. The truth is, the attention economy hasn’t just made it harder to connect—it’s made it more important than ever to connect in the right way. Back then, I could rely on persistence and rapport. Today, you need to bring strategy, clarity, and empathy to the table. The good news? It’s possible to cut through the noise and make your innovation stand out—but only if you truly understand the person on the other side. What do you think? Have you experienced these changes in engaging HCPs? Let’s discuss. Let's increase demand for your healthcare innovations. Learn more by: ?? Reading my blog ?? Listening to my Podcasts? ?? https://lnkd.in/emK2mDRA

In today’s digital world, patient engagement is the key to better care, stronger relationships, and a thriving practice. Discover how education, communication, and technology can transform your healthcare marketing strategy. Read more at https://lnkd.in/gi7tyVC4 #HealthcareMarketing #PatientEngagement #DigitalHealth