Licensing for Retail Day的动态

March 22, 2024 - Spring into the weekend with the Top 6 Headlines from the?#toyindustry?#licensing?and?#entertainment?. Thank you?Global Toy News?for sharing. This edition features?Schylling Inc.,?PMI Kids World,?The Toy Insider,?ZURU Toy Company,?Mattel, Inc.?and The?National Retail Federation. #marketing?#media?#socialmedia?#digital?#content?#influencermarketing?#consumerinsights?#consumer?#retail?#streaming?#ecommerce

BBC Studios, distributor and licensor for the animated series Bluey, is expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia). This announcement follows the multi-year renewal deal with master toy licensee Moose Toys and recently revealed collection of 20 new Bluey Minisodes, written by Bluey creator Joe Brumm and produced by Ludo Studio. The first batch premieres on the Australian Broadcasting Corporation (ABC) in June in Australia and will start rolling out on Disney Jr. and Disney+ this July. Bluey brand awareness and licensing portfolio continues to grow in the UK too. The Australia High Commission in the UK presented the show with its inaugural Special Recognition Award for Cultural Impact across the UK and the World last month, which coincided with the unexpected new Bluey episode called ‘Surprise’ landing on ABC and Disney+. Plus, new deals have been struck with MH Leisure for Pay to Play rides (UK) and RMS UK Interntional for Arts and Crafts (UK and Ireland). HTI Toys has broadened their Bluey range as well, adding outdoor toys (UK and Ireland). Following success in the U.S., Character Options is distributing Bluey Mash’ems, created by Basic Fun, in the UK and the Nordics. Likewise, existing partner Jazwares will begin rolling out Bluey Squishmallows HugMees in the UK later this year. Additionally, Jazwares has also been appointed to distribute 8th Wonder’s wooden toy range for Bluey across key EMEA markets. New signings for the UK and EMEA for softlines include Paladone for lighting and gifts and Source by Net for furniture, products are expected to launch at retail in 2025. Padma Textiles HK are on board for a multi-territory roll-out of Bluey children’s apparel for Mango Kids stores worldwide. #bluey #BrandLicensing #brandcollaborations #licensingtrends???? #brandlicensingeurope #bbcstudios #globalbrands

Top 6 Picks from ChizSix Marketing & Media and Global Toy News. #marketing #media #toyindustry #licensing #entertainment #consumerinsights #retail #consumerbehavior

July 26th 2024, we experience Deadpool Vs Wolverine in cinemas nationwide, it is going to be epic. Is your brand epic? Tie in your advertisement to Deadpool franchise and watch the traffic you get choosing your brands. Advertise where your prospects are. #cinemaadvertising #digitalmarketing #screens #partnership #LED #tech #activation #launch #sampling #campaign #media #eyeballs #advertising #kpi #growth

Private equity firms are buying up brands again. Authentic Brands Group (ABG) recently purchased parts of Collective Licensing International, LLC — Airwalk, Hind, Vision Street Wear, and Above the Rim. While they had owned some of these properties in limited ways, ABG has fully acquired each brand bringing with them all of their licensees. I believe more private equity firms should move into the licensing space. Shifting consumer dollars are signaling that younger generations are open to both brand new and forgotten legacy brands. Licensing is a high-profit margin business model, which should be very attractive for private equity firms. Licensing has a greater range of possibilities currently and private equity might be able to scoop up properties poised to be the next trend. https://lnkd.in/eqVSjbmN #licensing #license #brands #deals

How does licensing work for brands? ?? Watch this video as I unpack this question using Star Wars as an example Interested to explore what opportunities there may be for your brand? Drop me a DM #licensing #brand #brandexperience #commercialopportunity #productexperience

"Alexa, open Co-op" Great to play a small part in this MASSIVE campaign from VCCP bringing back the roots of this unique brand. Read all about it at the link below or say "Alexa, open Co-op" to check it out!

If you’re scrolling LinkedIn today and see this, forward it to your marketing teams and ensure it’s on their list to complete before entries close on Friday 8 March. Need help with the entry process? Contact Ian Hyder or Rob Willis #Bellas24

Barbie can do it all, including sell beauty products! ?? ?? ??♀?? ? We found that brands using?#barbiemovie?licensing saw sales boosts not just during the month of the movie launch, but over the entire summer period and even sustained through the fall? ? Download the full infographic for even more insight ??? https://lnkd.in/esFJpnJd #niqbeauty?#beautyindustry?#barbie?#beautytrends

The Knicks' success in spreading out their sources of income points out how important it is to reduce their dependency on any one source of money. Through a variety of strategies, including #sponsorships, item #sales, and #broadcasting deals, they reduce financial risk and provide consistent #revenue streams even under erratic conditions. For business owners aiming to create enduring enterprises in ever-changing marketplaces, this approach provides insightful insights. - #Diversification of Income Sources: The Knicks have expanded beyond ticket sales to include profitable partnerships with sponsors and businesses, ensuring revenue stability. - #Merchandise Sales: Their branded clothing and collectibles are popular among fans, providing an additional stream of income that supplements ticket sales. - #Broadcasting Agreements: By securing lucrative broadcasting agreements and media rights, the Knicks tap into a significant portion of their total earnings, further diversifying their revenue streams. Subscribe to our YouTube channel for the full video! Follow for more insights like this! ??- https://buff.ly/4aGrjae ?? - www.shortstereo.com ?? - https://buff.ly/3J1IveL #knicks #marketing #branding #engagement #scialmediamarketing #videomarketing #shortstereo #stereotalks