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3 Reasons Why You Shouldn't Stop Advertising During Your "Busy Season" The number one objection we hear from local business owners is that they're too busy to focus on advertising during their busiest time of the year... (Which tends to be the summer for most) We believe this is a huge mistake, and here's why: 1. Halting your advertising efforts can cause your brand to fade from customers' minds, making it much harder to regain traction later. 2. While you're busy, so are your competitors. Stopping your ads gives them an opportunity to capture the market share you're neglecting. 3. Without consistent advertising, you risk a sharp drop-off in business during slower periods, missing the chance to build a steady pipeline of customers. Don't let a busy season lull you into complacency. Keep your foot on the gas and continue to scale. *We understand that a lack of labor can be a challenge, but this shouldn't be a reason to halt marketing. Instead, book your calendar out as far as possible. Maintain a service that customers are willing to wait for, even if it means scheduling months in advance.

3 Reasons Why You Shouldn't Stop Advertising During Your "Busy Season" The number one objection I hear from local business owners is that they're too busy to focus on advertising during their busiest time of the year... (Which tends to be the summer for most) I believe this is a huge mistake, and here's why: 1. Halting your advertising efforts can cause your brand to fade from customers' minds, making it much harder to regain traction later. 2. While you're busy, so are your competitors. Stopping your ads gives them an opportunity to capture the market share you're neglecting. 3. Without consistent advertising, you risk a sharp drop-off in business during slower periods, missing the chance to build a steady pipeline of customers. Don't let a busy season lull you into complacency. Keep your foot on the gas and continue to scale. *I understand that a lack of labor can be a challenge, but this shouldn't be a reason to halt marketing. Instead, book your calendar out as far as possible. Maintain a service that customers are willing to wait for, even if it means scheduling months in advance.

A Holiday Marketing Checklist for Thriving Businesses Have you made plans to maximize your holiday marketing impact yet? It’s not too late! Here are 9 tips and strategies?to help your business thrive this holiday season. From engaging early shoppers to optimizing multi-channel campaigns, Cox Media is ready to help you get into the spirit.?https://lnkd.in/deH2nedA?#LifeatCox

Have you made plans to maximize your holiday marketing impact yet? It’s not too late! Here are 9 tips and strategies?to help your business thrive this holiday season. From engaging early shoppers to optimizing multi-channel campaigns, Cox Media is ready to help you get into the spirit! https://lnkd.in/gi5ucNBp

#DidYouKnow: ?? The 2024 holiday season is forecasted to be huge for retailers. ??? From budget tips to creative ad strategies, our guide will ensure you’re ready to make the most of the busiest time of year. Start preparing today: https://ow.ly/UZqx50TlhcJ #HolidayMarketing #EcommerceGrowth #DigitalMarketing #HolidaySeason

The holiday season is like the Super Bowl for local businesses—everyone is vying for ready to spend. But how do you ensure your business stands out in all the holiday noise? This year, it’s time to go beyond the same-old tactics and implement some digital marketing tricks. Update your Google business profile with festive images—whether it’s a holiday-themed storefront, your team in festive gear, or a special holiday product display. Book a marketing strategy session now: https://lnkd.in/gsVGvnFw #Prosperous #SmallBusiness #LocalBusinesses #LocalBusiness #Pensacola #Holidayseason #Digitalmarketingtricks #holiday

Have you made plans to maximize your holiday marketing impact yet? It’s not too late! Here are 9 tips and strategies?to help your business thrive this holiday season. From engaging early shoppers to optimizing multi-channel campaigns, Cox Media is ready to help you get into the spirit.?https://lnkd.in/gCh3AwYm?#LifeatCox

Have you made plans to maximize your holiday marketing impact yet? It’s not too late! Here are 9 tips and strategies?to help your business thrive this holiday season. From engaging early shoppers to optimizing multi-channel campaigns, Cox Media is ready to help you get into the spirit.?https://lnkd.in/gCh3AwYm?#LifeatCox

Hey Business Owners & Marketing Directors; WHEN SHOULD YOU ADVERTISE? 2025 is here and hopefully you are finishing up planning your advertising for next year. During this planning time, we often get this question, “Shouldn’t we advertise when business is slower?”. The answer is yes; however, we recommend focusing more of your advertising budget just prior to and during any season where people are searching and looking for you product or service. People are creatures of habit and you cannot change that so talk to your potential clients more when they are more likely in the market. You are seeing @ferrerorocher @lindt and @hershey right now because this is when people are buying for the holidays, you do not see them much or at all in July. The other times of the year, you are still selling and branding (renting space in your future client’s heads) before they begin their search, thus elevating your brand so the consumer knows you and you are at the top of their list. Be strategic, thoughtful, and intentional with your advertising and you will start winning more. #whenshouldyouadvertise #advertising #planning #2025 #strategic #advertisingstrategy

Ready to kick off January with a BANG? ???? You don’t want to miss this… ?? Q4 is not the ideal time to start new ads, but perfect for strategizing January success. The holiday season is in full swing, and businesses are scrambling to capture those last-minute shoppers. But starting new ad campaigns now? That's a risky move. Here's why Q4 isn't the best time for new ads: 1?? Increased competition -> everyone's fighting for attention, driving up ad costs. 2?? Consumer fatigue -> people are bombarded with holiday promotions, making it harder to stand out. 3?? Limited time -> there's not enough runway to test and optimize before the season ends. Instead, you should use Q4 to plan for January success: - Research emerging trends and consumer behaviors. - Develop creative assets and messaging for the new year. - Set clear goals and KPIs for your January campaigns. - Allocate budget effectively. January offers a clean slate. Consumers are ready for new beginnings, and competition is less fierce. By strategizing now, you'll hit the ground running in the new year. Remember, successful advertising isn't just about timing. It's about PREPARATION, INSIGHT, and EXECUTION. So, while others are caught up in the holiday rush, take a step back and focus on where you want to be in 2025. Where do I fit into this? If you are ready to set yourself up for a strong start in January, I have got something really special to share with you, something you don't really want to miss! Send me a DM with the word 'January' and I will share more details. #digitalmarketing #socialmediaadvertising #ecommerce