?? ???????????????????? ???????????? ??????????????????????: ?? ???????? ?????? ???????????????????? ?? Really enjoyed reading Frank Lawley's thoughts on the importance of a creative-led partnership strategy in sport. It seems as if the commercial efficacy of partnerships is decreasing, and too many brands are simply hoping to capitalise on the benefits of a sports sponsorship, without building out a ?????????????????????????? ?????? ???????????????? ?????????????????????? ???????????????? ?? Fans are being bombarded with brands and because of this, there is a ????????????????????. Recently, we have worked with several sports properties to help build out their Partnership teams, and interestingly, a large number of these appointments have been focused on ?????????????? ?????? ?????????????????????? ????????????????, with less of a focus on the creative. According to the article, ????????????????-?????? ???????????????????????? ?????????? ???????????????? ?????? ???? ???????? ???????? ????%, showing the importance of innovative and creative partnership strategies and the impact this can have on sales efficacy?? To address these challenges, brands must ???????????? ???? ???????????????? ????????-?????? ?????????????????????? ???????????????????? and work closely with sports rightsholders to drive fan engagement and boost revenue generation? #Sportspartnerships #Creative #Innovative #Fanengagement #Marketing
Nick Goree
1 个月
To quote Simon Rowe from Pentland Brands it's like 'buying a Ferrari and then not driving it' when there is too much emphasis on the commercial partnerships and not enough on the creativity of the activation.
Sports Recruitment - Specialising in marketing, digital and content
1 个月Link to article here https://www.sportspromedia.com/insights/opinions/sports-sponsorship-marketing-house-337-frank-lawley/