Lei Gaerlan (Social Media Manager and Scriptwriter)的动态

PR agency pros have some of ?the best? training to succeed at in-house comms roles. Why? ??We’re tapped to develop strategic and creative campaigns to address business challenges. ??We need to garner results year over year or our clients won’t hire us back. ??We have to excel at storytelling to entice press to cover our clients and craft copy that moves hearts and minds. ??We often juggle multiple clients at once and navigate diverging company cultures and personalities… …while working under pressure and dealing with competing deadlines. ??We know how to dive quickly and deeply into different industries and explain complex concepts in clear and simple terms tailored to a wide variety of audiences. Up until a few years ago, I spent my entire career in the PR agency world and use my knowledge and skills every day in my current in-house role. I’m extremely grateful for this experience, and I believe anyone aspiring to score an in-house role should consider working at a PR agency at least once in their career. Does this track with your own experience? I’d love your thoughts. #corporatecommunications #pragency #inhouse

Giving attention to details is important. (This got me my first gig as a social media manager) I studied my client's brand tone and voice before replying to her comments, and DMs. She has loads of comments but she is too busy to reply to them, she focuses on other stuff. She thought to herself who can she hire as an expert to do the work for her? Fortunately, someone connected me with her...we went on a call, listened to her, asked her cogent questions and she replied well. To get her brand tone/voice, I need to pay attention to details on how she talks and expresses herself, I did thorough research on her existing comments also. Fast forward, she was stress-free, with no tone of comment, and her audience didn't even know she hired a page manager. Does responding to many comments stress you out, I have your back. I can do the work for you while you get the accolades. Have you gotten a job as a result of you paying attention to details? Follow for Bolatito Ajibade more valuable content. ? IamTito your favorite social media manager #creativesocialmediamanager #socialmediamanager #socialmediamanagement

From Marketing to PR: Facing the Unexpected Transitioning from marketing to public relations has been one of the most challenging and rewarding experiences of my career. Coming from a marketing background, I thought I knew what to expect. But PR? It’s an entirely different ballgame. In marketing, I was in my element (no, not avatar ??) I mean strategy, campaigns, and content creation. It felt comfortable, almost like a second nature. But stepping into PR pushed me far outside my comfort zone. It’s fast-paced, reactive, and requires a whole new set of skills, especially when it comes to managing relationships (the part I always run from) and handling crises. Some days, I felt I didn't know what I was doing like I was treading waters and didn't know how to navigate. But here’s the thing: I’ve come to love the challenge. The constant learning, the unpredictability, and the importance of storytelling in shaping how brands are perceived. PR has taught me how to think proactively, and how to manage high-pressure situations. I am learning how to connect with stakeholders on a more personal level. It hasn’t been easy, and I’m still learning every day. But it’s been worth it. Yes, it's Monday, and No, I'm not motivating ?? but I would love to hear from those of you who have faced similar transitions or challenges. How do you stay consistent when learning something new? Share your tips with me, I could use them! #PublicRelations #CareerJourney #LearningAndGrowing #MarketingToPR #PersonalDevelopment #ConsistencyTips #ChallengeYourself"

Completely agree with this assessment based on my own experience.

I get asked about the merits of corporate/in-house vs agency experience a lot. I’ve been on both sides. No doubt, my agency experience made me a better internal leader and client once I went in house. When I returned to agency life, I was a more compassionate, self-aware partner to my clients. Different people value different things. My opinion based on 20+ years in the industry having experienced both sides? I think it’s a good idea to have at least some agency experience on your resume, especially early on in your career. Here are just a few reasons why, based on my personal experience: -It’s an incredibly valuable, bonding, and fun experience to work among and learn from an entire company of PR experts in one place. (Typically, most in-house PR departments are relatively small) -Agency life does wonders for your professional network. You immediately have lots of connections within the PR field at multiple levels including your colleagues, clients, and the many vendor partners you work with executing multiple client initiatives simultaneously. -In one job, you have exposure to a variety of PR categories across multiple industries or niches within industries, whether directly via accounts you are working on or indirectly via work your colleagues are doing that you are observing or hearing about. The larger the agency, the more exposure. -There is a career path in most agencies—especially large agencies that for better or for worse tend to have more titles/levels—that is designed for you to grow, get promoted, make more money, and move up to bigger roles fairly quickly. By the way, it’s a misconception that life on the client side is “easier” because it doesn’t involve the client service component or managing multiple accounts at once. In-house PR people wear a million hats, they still have internal clients, partner clients and multiple company initiatives to juggle. They have to manage internal teams plus agency teams, if they are lucky enough to have resources for both. Since in-house people are usually reporting to and working with non-PR experts, they spend a lot of time having to educate their colleagues and leadership about what PR can, should, can’t and shouldn’t do. Like anything, there are pros and cons to both.

When life zigs, one must zag. I've bowed out of my recent role (and wish them nothing but the best) after 6 months in stealth mode, so I am here - right here, hello - ripe for something new. I need to write a CV (where to begin?!), but here are the three chapters of my career so far... "Chapter 1: The TV & Entertainment Years" Broadly speaking, I was a TV and Home Entertainment publicist at ITV, MTV, BBC, Sky and Premier PR. A world of programme publicity, lines against enquiry, getting talent to The One Show on time and on message, lots of stakeholder management, set visits, new show announcements, TX campaigns... "Chapter 2: The Start-up Years" This is when things got really varied. I ran a press office for a Tesco-owned movie and music streaming service, I headed up the comms for a fintech bank, I made a houseplant business famous. Stunts, sensible actions, nimbleness, fearlessness, making news out of thin air, briefing CEOs and Founders for their big interview moment, training teams up to be even more awesome, becoming heavily accountable for every penny invested in PR... "Chapter 3: The Award-Winning Agency Years" So this was nuts. I started a soon-to-become PR Week New Agency of The Year (+7 other nominations for various Agency of The Year categories), I pitched and won clients covering FMCG, entertainment and consumer lifestyle (Netflix to Moonpig, Heck to Paramount). I built a team who were and are awesome, I grew income, I turned my hand to every part of agency life, and it was a glorious time. I won't bang on, you get the idea... But I needed change, so here I am. "Chapter 4: The What's Next Year/s" I am open to suggestion. Agency or in-house. I am absolutely a creative ideas-focused consumer PR generalist, but I also come with incredibly niche knowledge too, on weird parts from my CV (see: working in highly regulated environments). I'm definitely an earned media creative, but I can also handle serious matters and am a dab hand at writing comms plans. So, if you need an extra pair of hands on a project, or want to have someone properly on your team, I'm all ears. Finally, I am working up a portfolio covering bits behind the letters in this video plus two decades more. DM me if you'd like to see it.

I remember my first job, my first intern coffee I made for 20 employees, my first piece of coverage, my first promotion and my first move into another role.. I still get that sparkle and excitement in every role I do now 12 years within the industry.. call me cheesy but PR definitely runs within the blood for me. I’d like to think these are some additional values and points I’d add that are as important as the usual advantages of a well experienced PR senior consultant in the consumer space. I think passion and a love for something definitely opens the doors for further innovation and growth during many projects, campaigns and day to day tasks. PR is busy, ever changing and it’s one of those roles that you stick by and get to grips with or don’t. What do you think of these tips? I’m not expert, just throwing my opinion out there: 1. Media Relationships: A seasoned PR expert has established connections with key media outlets, making it easier to secure valuable coverage for your brand. 2. Strategic Planning: They can develop strategic PR plans tailored to your brand's goals, ensuring maximum impact and ROI. 3. Crisis Management: With their experience, they can effectively navigate and mitigate crises, safeguarding your brand's reputation. 4. Industry Insight: A PR expert with genuine industry knowledge can offer valuable insights and trends, helping your brand stay ahead of the curve. 5. Creativity: Their passion and love for the industry drive creative PR campaigns that capture attention and resonate with consumers. 6. Brand Advocacy: They become passionate advocates for your brand, conveying its values and messages authentically to the media and public. 7. Networking: With their extensive network, they can open doors to new opportunities, partnerships, and collaborations for your brand. 8. Adaptability: In a constantly evolving media landscape, their understanding allows them to adapt strategies quickly to stay relevant and effective. 9. Storytelling: Their genuine love for the industry translates into compelling storytelling that engages audiences and strengthens brand identity. 10. Results-driven: Ultimately, their expertise and passion translate into tangible results, driving brand awareness, reputation, and consumer trust. #prconsumer #prtips #prjobs #prfreelancer #pruk #publicrelations #prreads #prb2c

?? As graduation season approaches, I often get asked by recent grads eager to enter PR: What does an average day look like at an agency? First off, there truly is no "average" day in PR, but there are essential activities that every good PR pro tackles daily, divided into two main categories: Media Relations: ?? Stay Informed: Read the news to stay on top of current events. ?? Research: Check what your favorite reporters are covering. ?? Social Monitoring: Keep an eye on LinkedIn and other platforms for trending news. ?? Pitching: Block out time specifically for sending personalized pitches. ??Content Creation: Spend time writing pitches, content, or brainstorming. Client Relations: ??? Communication: Respond promptly to emails and messages on Teams or Slack, whether they're from clients or internal. ?? Project Tracking: Manage ongoing projects such as bylines, press releases, surveys, awards, etc. ?? Research and Reporting: Handle one-off research and reporting tasks. ?? Coverage Recaps: Summarize media coverage for clients, highlighting successes and areas for improvement. In PR, the real skill lies in constantly juggling multiple tasks while prioritizing and re-prioritizing (and then re-prioritizing) them based on ever-shifting demands. It takes someone who is exceptionally organized and adept at managing time effectively. The job is not for everyone, but I love it. You get the chance to shape narratives and influence key discussions—no two days are alike, and that's what keeps this career endlessly engaging. #PublicRelations #PRAgency #CareerAdvice

Thinking of diving into the dynamic realm of Public Relations? ?? Understanding the difference between agency and in-house roles as a PR & Communications Professional is essential for those embarking on their PR career journey. In an agency setting, you'll thrive on variety, managing multiple clients across industries, honing your adaptability and strategic agility. Expect … ? Variety: Work with multiple clients across diverse industries, gaining exposure to different sectors, challenges, and audiences. ? Fast-paced Environment: Navigate tight deadlines and adapt to rapidly changing client needs, fostering agility and quick thinking. ? Team Collaboration: Collaborate with multifaceted teams within the agency, leveraging collective expertise and creativity. ? Client Management: Build and maintain relationships with clients, delivering strategic counsel and campaign execution tailored to their objectives. ? Creative Freedom: Often have more creative freedom between your day to day, due to the range of clients and projects. Conversely, in-house PR offers deep brand immersion, allowing you to become a true brand ambassador. You'll focus on nurturing long-term relationships, diving deep into company culture, and strategising campaigns tailored to the brand's unique identity. Expect… ?? Brand Immersion: Deeply understand and embody the brand's values, culture, and identity, becoming a true brand ambassador. ?? Long-term Strategy: Focus on developing and executing long-term communication strategies aligned with the brand's overarching goals and vision. ?? Internal Collaboration: Collaborate closely with internal teams such as marketing, product, and senior leadership to ensure cohesive messaging and alignment with organizational objectives. ?? Stakeholder Relationships: Nurture relationships with key stakeholders, including employees, investors, customers, and media, to enhance brand reputation and engagement. ?? Strategic Alignment: Align PR efforts with broader organizational strategies, contributing to overall business objectives and growth. Whether you're drawn to the excitement of agency life or the depth of in-house immersion, understanding these differences empowers you to take charge on your path to progression in the dynamic world of PR. - P.S. Found this helpul? Repost and share to help someone else grow in their PR career! ?? #publicrelations #agency #inhouse #prcareer

I truly have never been more fulfilled both professionally and personally than I have this past year. Not only does my daughter turn one in a week, but two weeks ago I hit my one-year anniversary with NEAT: The Agency! It's embarrassing to admit, but I never thought I would be someone who loved their job. I have had some incredible positions in the past I really thought would be my DREAM job, but I typically felt burnt out and unfulfilled 6 months in. Back in 2022, I was wondering if I chose the wrong career path because I wasn't passionate about communications anymore. I now realize, I just wasn't at the right place for ME. At NEAT I am surrounded by a team of women who support and celebrate each other. Over the past year, I've helped support PR plans as a coordinator, and then I began to create and execute strategy as a strategist. This year I've even had the opportunity to help our COO write SOPs to be implemented across our entire PR department. I get to work with companies of all sizes to launch new products, boost brand awareness and credibility, and drive website traffic and sales. My clients specifically have been featured in media outlets such as Forbes, USA Today, Bustle, Healthline, Yahoo! and so much more! I've positioned clients in front of local news outlets within their communities, and I've sent clients on MASSIVE podcast tours. I've even referred a handful of friends to NEAT who I now get to work with every day! Here’s to many many more months/years at NEAT!????? PS: We are accepting new clients right now, so if you ever have any questions about PR, I’m ALWAYS available!! I know PR can seem daunting (and even confusing) so know that my DMs are always open. Plus I'm a strategist, not a sales rep so I can share what PR could do for YOU without any of the stress and commitment of taking a sales call ;) #pragency?#publicrelations?#publicist #mediarelations #pr