Lee Creative的动态

Do you have greater loyalty to brands that share your values? At?The Retail Practice, we believe in the power of brand values - but only when more than 'words on a mouse mat' ?? In a world where we are bombarded with endless choices, what makes a brand stand out? It's not just about the product or service; it's about what your brand stands for. Howard Schultz, the visionary behind Starbucks, once said, "If people believe they share values with a company, they will stay loyal to the brand."?For many sectors, where authenticity and integrity are prized, aligning your brand values with those of your customers is not just important, it can be transformational ?? Transformation of course is a process - as Howard Schultz highlights in this recent article?https://lnkd.in/e3GzKg92 We build brands #BrandValues?#CustomerLoyalty?#MarketingStrategy

Merit x Alfred Coffee: When Beauty Meets Brew "A beauty routine less complicated than your coffee order" resonates in our overwhelmed, option-saturated world. The message playfully acknowledges the complexity of coffee culture, creating an instant connection with consumers. By appearing on coffee sleeves, Merit subtly integrates its brand into consumers' daily routines. Brands are increasingly focusing on brief, everyday touchpoints to make lasting impressions. Merit gains visibility among Alfred's trendy, lifestyle-conscious clientele. This partnership showcases how beauty and F&B brands can create unexpected yet natural collaborations. In a world of endless choices, brands that promise simplicity—and deliver it in creative, accessible ways—stand out. #BrandCollaboration #MinimalistMarketing #ConsumerPsychology #BeautyTrends

Howard Schultz shares how to create a memorable brand experience, the foundation of Starbucks’ global success. Originally shared by @Marketingforfounder on Instagram. This insight is vital for anyone aiming to build a brand that resonates deeply with customers. Watch the full video and start applying Howard’s strategies to elevate your brand today. ?? Original Post Credit: @Marketingforfounder #Softvenix #DigitalAgency #DigitalMarketing?

In contemplative sessions with brand leaders, amidst the aromatic backdrop of a Starbucks nook, I've often broached a topic that's both delicate and urgent—the waning pulse of brands that once throbbed at the heart of the market. Let me articulate why some brands falter, drawing from a narrative that's as human as it is corporate. Imagine a brand as a character, much like Raymond, who begins to believe that the world's love is his due, not his to earn. This character no longer listens, no longer evolves; he's cocooned in the echo chamber of his past triumphs. This is where brands stumble. They start failing when they cling to the identity that brought them initial fame, overlooking that brand equity is not a static accolade but a dynamic interplay of relevance and perception. Brands fail when they become enamored with their reflection in the mirror of past glory, neglecting the evolving tastes of their audience. They overlook that loyalty is not inherited; it is an ongoing conversation. As brand custodians, we must shun the hubris of believing our past narrative is indefinitely compelling without iteration. The failing brands are those that stop asking the critical questions: How can we continue to resonate? How do we adapt our promise to the current dialogue? They are the ones that do not see their identity as a living entity, requiring nurturing through innovation, customer engagement, and a perpetual pursuit of excellence. As I share these insights, I do so with the intent to remind us that the brands we steer are not monuments but ships navigating the fluid seas of the marketplace. They demand a captain's eye for both the horizon and the helm. Only through vigilant stewardship, adaptability, and humility can we ensure that our brands do not just exist but thrive and lead. Over the years, I have coined this as the "Raymond’s Ego Syndrome." #EgoRaymondSyndrome #BrandComplacencyAlert #StayHumbleBrand #EvolveOrDissolve #BrandEquityEvolution #BeyondBrandName #NoRoomForEgo #CustomerFirstBranding #AdaptOrFade #SustainYourBrand

??Gen Z’s Ideal Brands: Authentic and Inclusive ?? Our research shows that 62% of #GenZ prioritize authenticity in the brands they support, while 56% look for those that champion diversity. These values are at the heart of their decision-making and influence their loyalty. NEUROSENSUM’s latest #report uncovers how these expectations shape the future of consumer-brand relationships and what your brand can do to stay relevant. ??Download Report Now! ?? https://lnkd.in/dGJ_8hWE #NeurosensumInsights #DataDrivenMarketing #ConnectingWithGenZ #FutureOfMarketing #SocialImpact #BrandStrategy #PurposeDrivenBrands #DiversityAndInclusion #AuthenticityMatters #GenZExpectations #NextGenConsumers #GenZValues #BrandLoyalty?

Brand bravery as the catalyst for cultural change. To resonate with customers in today’s overly saturated market, Grid’s General Manager Xavier Marot challenges brands to be braver by standing firm in their beliefs and values instead of simply responding to changing opinions and trends. #makeitmeansomething #brandbuilding #culturalchange #brandbravery

In a fast-paced world, standing still isn’t an option. A brand can drive change, fuel transformation, and elevate performance. At Pickle Designs, just as spices add depth and character to a pickle, we blend creativity and innovation with our expertise and excellence to turn your vision into impactful brand experiences that resonate today and tomorrow. How does that happen? Fostering a values-driven approach for sustained success and enhanced experiences. Creativity, innovation, collaboration, and excellence are the core values that help us make brands stand out uniquely and effectively. Imagine these values seamlessly aligning with your brand’s vision. Let’s explore the possibilities. #Creativity #Innovation #Collaboration #Excellence #BrandTransformation #PickleDesigns #BusinessPerformance #Inspiration

At Sixty Nine Group, we’ve found that building a brand means fully embracing its identity. The number 69 has become more than just a mark; it’s a statement that speaks to the boldness and individuality we represent. Every time we see it, we feel compelled to promote it - to honour its meaning within our culture. But the journey of brand-building is one of continuous evolution. Perhaps it’s time to push the limits even further, to introduce something more daring, something that speaks to the disruptive spirit of our brand. ?? Because great brands don’t follow trends - they create culture. #SixtyNineGroup #BrandBuilding #CulturalImpact #PushingBoundaries #BoldLeadership #CreativeVision #InnovateWithPurpose #DisruptiveBranding #SexualWellness

How to create real impact as a brand? Today I was joined 'In Conversation' by Chris Gale at our latest Greenhouse event to discuss his experience of embedding true brand purpose and impact at Ben & Jerry's and eBay. Key takeaways included: - Concentrate on the bit of your purpose that is most clearly defined as part of your brand and linked to your product, and put all of your comms focus here. - Having science based targets is important but don't confuse minimum-standard environmentalism with purpose and direction, because the consumer won't. - Culture matters. If you're going to use purpose as a key selling point for your product (like Ben & Jerry's do) then that purpose needs embedding throughout your business with all your stakeholders. Doing this will actually make your purpose easier to sell. Next month we will be joined by the Competition and Markets Authority to discuss Green Claims Code compliance requirements. The session will be online and open to all, please contact me if you'd like an invite. FLOOR_STORY Tea Rebellion Lisa Franklin 181st Street Communications 1 People The Baby Gifting Company Mama Bamboo Oramai London Star Seed Dubs THACKRAY BROWN Thread Tales Company The Real Flower Company SPARK & BELL #PurposeDrivenBrands #CorporateSustainability

ANOTHER ONE BITES THE DUST! If you’re of a certain age, this was brand once a household name and symbol of convenience. Tupperware is now facing the brink of collapse. What went wrong? The decline of this iconic brand highlights the dangers of innovation stagnation. While new competitors emerged with fresh ideas, Tupperware struggled to adapt to modern consumer needs, e-commerce, and shifting lifestyles. It’s a reminder that no matter how strong a legacy, continuous innovation is crucial to remain relevant in today’s fast-paced market. Are your processes built to foster creativity and growth??DM me to find out how to weave creativity into the DNA of your organization. Don’t risk becoming the next Tupperware! #innovation #creativity #businessstrategy #failuretoinnovate #lessonslearned