Lead Like a Mother的动态

This semester, I took my senior capstone class for my journalism emphasis. The whole purpose of the class was to learn how to write a 4,000-6,000 word in-depth report. This was not just a really long feature but an article that makes meaningful analysis of a specific topic. One of the ideas that came to mind was exploring why California state Route 126 was not extended as a freeway through Santa Clarita. The idea peaked my interested because a Road Guy Rob YouTube video briefly mentioned that fact about Route 126. Coming back from a wedding at Port Hueneme, I drove on Route 126 from Ventura to Santa Clarita and experienced for myself the fragmented route: - freeway from Ventura to Santa Paula - four lane undivided highway from Santa Paula to Commerce Center Drive in LA County - full freeway from Commerce Center Drive to Interstate 5 - the road extends further as Newhall Ranch Road rather than a state highway Why is this road so fragmented and not a freeway the entire route? What happened to extending Route 126 through Santa Clarita? After choosing to write an in-depth report on this weird, yet crucial highway, I needed to start researching. The task seemed hopeless. How was I supposed to get enough information to write a 4,000 word report? Feeling overwhelmed, I reached out to Road Guy Rob host Robert Sanders, who gave me tips on how to research this topic. He pointed me to look through old aerials, notice changes over time, and use those time ranges to look through old newspapers. As I did so, I learned about how the highway became what it is today. But a historical report was not sufficient for an in-depth report. The Wikipedia page (and primary sources) had mentioned the unusually high crash and fatality rate on this route. As I focused the end of my research on this topic, it all came together — the road's developments (or lack thereof) led to the nickname "Blood Alley" and the countless crosses and flowers on the route. After two weeks of endless research, my story had finally become clear. I would dive into the route's history and connect that with why the road is so dangerous today. Once I had created my outline, I spent the next five days going through my notes and writing my first draft. After several revisions, the result was a 21-page report (just under 5,000 words) on the history and deadliness of Route 126, which was just published on The Mane yesterday. Many thanks to my professor Robert Dickson, Ed.D. for encouraging, supporting, and pushing me as I was writing my capstone project. And many thanks also to Rob Sanders, who gave me the needed information to start my research. With this project complete, a major hurdle in between graduation and me is out of the way. Eight more months. Everyone who wants to learn about Blood Alley can read my report here: https://lnkd.in/gMH8zpmD

Curious to see how I blend my passion for exploration with marketing savvy? Swing by https://lnkd.in/e6QiFAX4 for a peek into my world of content creation and travel. Let's connect. ???? #StudentMarketer #TravelContent #ExploreWithMe #SocialMedia #TousimManagement

Estate agency video marketing has changed. Whilst the UK has never fully embraced property video tours anywhere near like our American cousins have done, many high street agents are happy to film their own vertical walkthroughs and pieces to camera with a varying degrees of professionalism and quality it has to be said, leaving the new breed of self employed agents working under an umbrella company like The Property Experts or eXp Realty to go the extra mile when it comes to property marketing. (check out Mark Manning & Alex Pelosi-Buchanan in my network for two examples) But what is becoming more prevalent recently is agencies putting a lot more effort into lifestyle films & content supporting communities and small businesses. One Bristol based high street agent currently leaving the rest behind on this front is CJ Hole who have really invested a lot of effort into this in recent months. (check out one of their great community project films below) Of course they weren't the first, Ocean & Alexander May Estate Agents were two of the agencies I have seen produce content aimed at building connections and trust with local communities in the past. The landscape of video marketing is always evolving, but telling stories through video is timeless. #bristolestateagents #bristolproperty #contentmarketing #storytelling #communityengagement https://lnkd.in/eJfjaGDj

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In our series of examples of creativity in political communication, here's one that's full of useful insights for the start of a new week tackling the world's largest and smallest public problems: the contest for the world's ugliest lawn. It totally follows the 6 principles of 'sticky', memorable messages. 1?? It's unexpected: grabbing you attention with a counterintuitive headline. 2?? It's simple: told in under a minute and with one picture. 3?? It's concrete: everyone knows what a lawn is. 4?? It's emotional: everyone knows what heatwaves do to lawns. 5?? It's credible: that lady standing with the only prize awarded, a simple T-shirt, and testifying to her intention not to water her lawn in a desert area, is authentic. 6?? It tells a story, of us humans being able to adapt in smart ways and not hold on to our old ways The competition isn't just a bit of fun. It was created by a region in Sweden to encourage people to stop watering their lawn and mowing it. And it has worked: over 2bn views since the initiative was launched. People understand that this ugliness is a beautiful thing. And it reminds us that we can also foster collective creativity for a good cause: using less, not more. #politicalcreativity #madetostick #climateadaptation

Creative advocacy and communications for the common good require memorable narratives. Look at this example that illustrate brilliantly the principles of "made to stick" messages : unexpected - simple - concrete - emotional - credible - storytelling. Evidently, in cases that imply increasingly complex public problems, applying these principles may seem much more difficult. Still, they remain a good compass that forces policy actors to think, talk and eventually act differently. You want to know more about how creativity relates to public governance and politics and why it matters to you? Send me a message!

???NC Farmlink: Bridging the Gap for Future Farms??? As North Carolina rapidly expands, finding land for new and growing farmers is becoming increasingly challenging. That’s where NC Farmlink steps in. Noah Ranells and his team are bridging the gap between farmers and landowners committed to preserving agricultural land. This crucial work ensures that future generations will have the resources to continue growing our food. The Covington Family’s journey, featured in the video "Lessons from a Farmer: Farmland Legacy Planning," highlights the profound impact of this initiative. This is their story. Let’s protect the lands that sustain us. ?? #NCFarmlink #LandPreservation #FutureOfFarming #NCStateExtension #farmlandpreservation #GeoCorefilms https://lnkd.in/e6SzPZDt

New post on the Medium platform. **The link bypasses the paywall. What can we learn from Abraham Lincoln’s approach to molding opinion and bringing people together? https://lnkd.in/gmxq8v2Y #speeches #publicspeaking #marketing #brands #copywriting #speechwriting #publicrelations

Nothing captures people’s attention quite like a video. This is why you’re doing yourself a disservice if videos aren’t part of your funeral home’s strategy to connect with local families. Read this article in NOMIS PUBLICATIONS, INC. for a few factors that will make your video content most impactful to the families you serve. https://lnkd.in/gvHtKdMg #funeralhomemarketing #ringringmarketing #funeralservice #funeralhomelife #deathcareindustry

????? A beautiful act of kindness in the rain! When a stranger spotted a child riding without a raincoat, he didn’t hesitate to share his extra one. It’s heartwarming moments like this that remind us of the power of compassion and community! ??? Let’s spread kindness, rain or shine! Repost by: @sachkadwahai #customerservice #customerexperience #customersatisfaction #business #customer #happycustomer #customerappreciation #marketing #smallbusiness #sales #keepyourcustomerscoming #cornelljermaine #thecarecrew #reels Disclaimer: At The CARE Crew, we promote positivity and awareness. We credit accounts where we discover videos, and our intent is solely to support our mission by featuring content that aligns with our purpose. We do not intend to infringe on any copyrights nor claim any ownership or copyrights to this content.