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Graphic Designer. Brand Developer. Experience Creator.

I absolutely love music. The pulse, the energy, the creativity, it's my second favorite form of communication - I'm a #graphicdesigner after all. Since late 2023, I have been working with Discovery Green Conservancy to help promote park events and further their #brand through new initiatives, advertising, and collateral. Last summer, Discovery Green faced a challenge - they had multiple live music series overlapping with performances in the park happening almost every week - a great "problem" in my opinion. Each music series had their own identities and sponsors and were promoted elsewhere in the park and online, but then came opportunity: "We have a couple of column structures..." The result, twin, eight-foot columns that promoted the packed calendar to pedestrian and vehicle traffic at two of the park's busiest corners. With a park as colorful as Discovery Green and with a subject as fun and loud as live music, there was no need to be subtle. Utllilizing the park's most vibrant brand color, these columns were transformed into beacons promising energy and good times, beckoning passersby to join the fun and support local #HoustonMusic The columns were such a success, they have been utilized multiple times for seasonal programming since their summer debut. A cost-effective, creative way to get word out about what's happening at this 12-acre downtown park. #GraphicDesign #DesignInspiration #VisualArt #GraphicArt #DesignStudio #DesignTalk #DesignCareer #DesignProcess #DesignInnovation #DesignInspo #DesignThinking #PhotoshopArt #BrandingDesign #LogoDesign #PrintDesign #IllustrationArt #ProductDesign #EnvironmentalDesign #GameDesign #AdvertisingArt #DesignProcess #DesignInnovation #DesignInspo #DesignThinking #DeepGray

LD Forrest

Graphic Designer. Brand Developer. Experience Creator.

4 个月

thanks to Discovery Green Conservancy for trusting me with their brand and for doing all they do to bring great programming to downtown Houston

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