Have you marked your calendar for the Performance Summit 2025? We’re thrilled to announce that Joelle Diderich, Editor at WWD, and Laurie Brookins, journalist at The Hollywood Reporter, will be joining us at this year’s summit, where leaders in Fashion, Lifestyle, and Beauty come together for a day packed with insights and innovation. Dive into sessions on emerging markets, the power of experiential marketing, strategies for brand positioning, and innovative brand extensions. Don’t miss this incredible opportunity to gain insights from industry experts, including Joelle, Laurie, and other top leaders. Secure your spot now and get ready to tackle the biggest challenges facing our industry today. → https://lnkd.in/dXYmYBs #Launchmetrics #PerformanceSummit2025 #MarketingInsights #DataDriven #FutureOfMarketing #BrandGrowth #MarketingStrategies #IndustryLeaders #Innovation
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Freelance Content Strategist | Communication Graduate | Master’s in Brand Strategy & Creative Brand Management | Passionate Storyteller
???Most Valuable Global Brands 2024 – Insights from Kantar The 2024 rankings of the?Most Valuable Global Brands?are in, and they spotlight some fascinating trends in brand leadership and growth. These rankings serve as a powerful reminder of the influence a strong brand holds in shaping consumer behavior and driving business success. ?? From tech giants dominating the top spots to fast-growing challengers making waves, the list reflects how innovation, customer loyalty, and emotional resonance contribute to a brand's value. It's not just about what a brand offers; it's also about how it connects with its audience on a deeper level. Take a look at the infographic and share your thoughts below! ?? #GlobalBrands #BrandValue2024 #CustomerLoyalty #BrandInnovation #BrandStrategy #MarketInsights
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Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers. Read this article from the 2024?#KantarBrandZ?Global Report, as?Graham Staplehurst, Thought Leadership Director, Kantar BrandZ, reveals the secret of Meaningful brands:?https://loom.ly/RkEfANI
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77% of consumers wish their favorite brands had a community to?belong to. What if your next experience could pull them into your brand’s story for the long haul? Our Global CCO John Trinanes breaks down the business value of brand communities in this week's Ask Our Leaders! Listen to his insights via our BizBash webinar: https://lnkd.in/eK8iViHH #AskOurLeaders #BrandCommunity #Experiential #PowerOfCommunity
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How can brands acquire the crucial quality of being more Meaningful to more people? #KantarBrandZ legend Graham Staplehurst talks us through it in this new article: https://lnkd.in/eHu8JrXd
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers. Read this article from the 2024?#KantarBrandZ?Global Report, as?Graham Staplehurst, Thought Leadership Director, Kantar BrandZ, reveals the secret of Meaningful brands:?https://loom.ly/RkEfANI
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The rapid pace of social media?could be a distraction and?may be steering brands away from their?essential core values and long-term strategies. In this episode of Inside Retail, Foresight Researcher and Strategist Elodie Marteau discusses how brands are tempted to chase every viral trend for quick wins. While trends are valuable, brands must be intentional about which ones they invest in to avoid sacrificing long-term sustainability. Retailers – tune in now to learn how to avoid getting lost in the trend cycle and build?future-proof strategies: https://utm.guru/uhJPd
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Want to build brand leadership through social media in 2025? Check out these top tips for healthcare brands to make an impact on social media from BBR CEO, Emily Burke?? https://bit.ly/3ZEN6vc
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INSPIRATION | How do you build a brand that resonates deeply with your audience? After two decades of learning from leaders across Unilever, Mars, Diageo, and HP, Siew Ting Foo, a Member of The Marketing Society, has released her book: Building Brands with Soul: A CMO’s Journey to Humanizing Growth and Creating Lasting Impact ??. In this article, Siew shares actionable insights and the top 10 tips for leading with soul, including the importance of self-mastery, fostering alignment, and leveraging creativity for brand growth. Her book dives even deeper, offering a blueprint for marketers to build meaningful, impactful brands that stand the test of time. Read the article -?https://lnkd.in/dmp4eyuC #BrandBuilding #TheMarketingSociety
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Brand & Merchandising Executive | Future Focused Brand Strategist | Experienced Global Product Leader
The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus
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The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus
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Lead Generation || Social Media Marketing || Facebook Ads || Google Ads || Sales || Media Activation ||Freelancer
?? Do This ?? In today's dynamic digital age, staying ahead means converting to real-time trends. The term underscores the importance of monitoring and capitalizing on hot topics within a specific niche. Businesses can enhance visibility, engagement, and relevance by harnessing the power of trending conversations. ?? Not That ?? This term emphasizes the significance of strategic alignment when incorporating trends into brand strategy. Rather than blindly following fads, it advocates for a thoughtful approach, ensuring that trends are seamlessly integrated with the brand's identity and values. #StrategicTrendIntegration #BrandRelevance #CurrentTopics #RealTimeTrend #HotTopic #NicheGrowth #TrendIntegration #BrandStrategy #TrendAnalysis
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