Lawrence H. Krampf的动态

In honour of 10 years of innovative, game-changing research, The Media Leader looks back on three Adwanted Media Research Awards Grand Prix-winning projects that continue to be discussed today. First up is PwC which won the Grand Prix in 2022 for its work looking at transparency in the programmatic supply chain. The key finding — after analysis of 1bn impressions, of which 31m were successfully matched — was that publishers received just 51% of adspend on average. Importantly, 15% of adspend could not be attributed — something PwC called the “unknown delta”. The Media Leader team caught up with MediaSense' Chief Client Officer, Sam Tomlinson, who headed up the study while at PwC https://hubs.li/Q02Qqx1K0 Don't forget that the 2025 Adwanted Media Research Awards' first deadline for entries is the 9 October. Don't miss the opportunity to join the likes of PwC in getting recognition for your research. https://hubs.li/Q02QqlBX0 #AMRAs #mediaresearch #adwanted

In this week's Media Bulletin, we return to how to choose the right metrics to drive subscription success. Time spent has become a proxy for engagement as media seeks to optimise conversion funnels. However, research has shown that doesn't necessarily lead to the best conversion and retention rates. Instead, Dietmar Schantin wrote in an International News Media Association (INMA) that it is more important to measure value. We highlight ways to do it and the results publishers are having with this shift in metrics.

we_can has been publishing extensive media data about the CEE ad markets for 10 years now! ?? To mark this special occasion and to look back at the developments of the past 10 years, we asked we_can media experts to share their impresssions on the biggest changes and challenges and proudest moments from this period. To learn more about how the CEE media markets evolved in the past decade, click to read our article: https://lnkd.in/d2gFacyu

Interesting points about measuring content completion rate, return rate, direct feedback and indirect feedback. Time spent may be low if you are meeting user needs because they are finding what they need efficiently.

At a time when it can be challenging for quality publishers to stand out from other websites that sell advertising, AAM is committed to finding innovative solutions to help publishers earn more ad revenue. In a recent interview with Local Media Association, AAM's Kevin Rehberg shared an overview of several programs developed to help publishers do just that including AAM's new automated digital assurance program, which was developed to help get web and social media data into buyers' hands faster and with minimal effort from publishers. Read the interview ??https://hubs.li/Q02C5XVs0 #newsmedia #websitedata #socialmedia

One of the high points of Press Gazette's year was our Future of Media Network USA conference in New York in November. We gathered around 100 media leaders together to thrash out solutions to some of the pressing problems impacting our industry via a series of confidential round-table discussions. The event was held on a Chatham House basis, which means while the conversations were confidential we can share conclusions. Here one of our event partners Kristen Friesen vice president of revenue at Brand Metrics shares some of the key insights she gained about the future of publisher advertising revenue. She writes: "The industry let out a collective sigh of annoyance earlier this year when?Google backtracked on its years-long promise to deprecate the cookie. Publishers, brands, and tech companies were frustrated by the considerable time spent to understand and adapt for this change. Alas, time heals most things, and it seems the industry is ready to acknowledge that the work wasn’t for nothing.? "The deprecation of third-party cookies was a wake-up call for publishers to rethink their data strategies. Conversations at the event highlighted how the 'fire drill' created urgency in developing first-party data solutions and how the task now at hand is figuring out how to effectively package and monetize these efforts." It's a thoughtful piece which captures some of the key themes around advertising revenue for publishers in 2024. https://lnkd.in/ePhFk-Gj

Discover the latest insights on Adtech trends and solutions in the comprehensive article by GrapeSeed Media. Learn more at: https://buff.ly/4dsYY9K @grapeseedmedia

The programmatic ecosystem is getting more and more complex, with new publishers and intermediaries continuously entering the stage. Read more: https://hubs.li/Q02YbRxQ0 Post written by Roman V., Forbes Councils Member.

A major storm is building in the media industry, and nobody knows what its aftermath will be. Principal media has been around for a while, but recently it has become a widely extended practice at Holding companies and Network Agencies. Industry experts such as Nick Manning, Brian Jacobs, GORDAN DOMLIJA, Alex Lawton, Koen Smeets, or Sergio Maldonado (to mention a few) have been outspoken about the problems and destructive nature of this practice for some time. If you are a marketeer, an advertiser, a media sales rep, or a creative agency, you should know about this practice and its damaging effects on your business. Luckily, with the publication of the Association of National Advertisers "The Acceleration of Principal Media" Report, there is now an industry-wide debate. #agencyvsprincipal #postdigital #strategyfirst #planningfreedom #areyoubuyingorselling #desintermediation ?? ?? ? ?? https://lnkd.in/e6pA8rKM

When worlds happily collide (or correspond?): putting my digital advertising experience to work for sociological understanding with our AdTech Project by University of Edinburgh. Check out our paper fresh off the press with Journal of Cultural Economy that explores the tensions experienced by adtech practitioners. Many thanks to Donald MacKenzie and Koray Caliskan for so generously including me in such fascinating work. Give it a read: https://lnkd.in/eP5CXq6q