Lane Bryant的动态

Crazy thing about social media is this...it doesn't get to everyone. The whole algorithm thing is a challenge. I only found out that this place in #RochesterMN finally opened because I drove by. And that wasn't even on purpose. Got big news to share? Send it to me! There is a good chance Facebook isn't showing it to me. (And I am on it A LOT!) If it isn't showing it to me, your Facebook post is also missing potential customers. ...if you need help figuring out how to do sponsored ads that work on social media, I can help with that too. #ChatWithMe #Minnesota #NowOpen

Excited to share the love and knowledge about Addys with this hyper-exciting, 3D, IMAX Webinar!! (Most of this text is true.)

Thanks to Mary Couzin for the superb article in The Bloom Report and People of Play on our work for the past 30 years in the toy and game industry!

Berlin Brewery BRLO Spoofs Calvin Klein's Viral Ad: A Masterclass in Savvy PR In the ever-evolving world of advertising, it takes creativity and a touch of audacity to capture attention and leave a lasting impression. Berlin brewery BRLO has demonstrated this prowess with its clever spoof of Calvin Klein's iconic underwear ad, showcasing the brand's commitment to craft beer and body positivity. Harnessing the Power of Satire and Relatability BRLO's parody video, titled "Love Your Beer Gut," takes a lighthearted jab at Calvin Klein's hyper-masculine advertising style, replacing sculpted models with ordinary individuals enjoying BRLO's beer and embracing their bodies. This satirical approach resonates with the brand's target audience, who appreciate its authenticity and willingness to challenge conventional norms. Elevating Brand Awareness Through Clever Storytelling BRLO's spoof is more than just a humorous video; it's a strategic PR move that effectively elevates the brand's awareness and positions it as a champion of body positivity in the beer industry. By tapping into the popularity of the original Calvin Klein ad and reframing it in a relatable and humorous way, BRLO has generated significant buzz and social media engagement. Leveraging PR to Drive Sales and Foster Customer Loyalty BRLO's PR stunt has translated into tangible business benefits. The video has garnered millions of views and positive online reviews, driving traffic to the brewery's website and social media channels. This increased visibility has undoubtedly contributed to sales growth and strengthened brand loyalty among consumers seeking a brand that aligns with their values. Conclusion: Embracing PR for Brand Success BRLO's spoof of Calvin Klein's ad serves as a prime example of how effective PR can elevate brand awareness, drive sales, and foster customer loyalty. By understanding its target audience, crafting a compelling narrative, and leveraging the power of social media, BRLO has achieved remarkable success in the competitive beer industry. PR Advice for Businesses: Embrace creativity and find unique ways to connect with your target audience. Don't be afraid to take risks and experiment with new approaches. Use humor and lightheartedness to your advantage. Utilize social media to amplify your message and engage with your audience. Measure the impact of your PR efforts and refine your strategies based on results. By following these tips, businesses can harness the power of PR to achieve their marketing goals and establish a strong brand presence. #BRLO #LoveYourBeerGut #SatiricalPR #BodyPositivity #CraftBeer https://lnkd.in/ddB4Th4F

Unsurprisingly I have not comes across the Very brand out in the world very often as I am not their target audience. In fact I'd not even seen their stonkingly high performing Christmas ad until today (it scores 5.7 stars on the System1 scoring platform). https://lnkd.in/e9pHucyM On the face of it, to me, the ad seems quite run of the mill however if you listen to Jessica Myers with Jon Evans on the Uncensored CMO you'll get some interesting insights behind how it was created. It's an excellent conversation and certainly worth some of your valuable time today. - Amazing insights around how to engage agencies through a pitch process. - The power of testing creative and creating a fluent device. - Long term marketing in retail and the future of the brand. https://lnkd.in/eRBQANNm #effectiveadvertising #advertisinginsights #brandbuilding

Ever wondered why we're all so into Starbucks ? There are many coffees and lattes available. But still wherever there's a starbucks and a coffee shop. I'm sure we would go for starbucks. atleast once. and thats because starbucks has a strong branding strategy Here are the top 5 things we can pick up from them, as a Personal Branding strategist. ? Own your space: Make sure people see you as the go-to person in your area. Offer the best services or info. ? Offer More than Just a Deal: Be remembered for giving an awesome experience whenever someone interacts with you. ? Connect on an Emotional Level: Have a real, relatable brand that your audience can connect with. ? Rock Social Media: Be active on the platforms that matter and engage with your followers to build a community. ? Appreciate Your community: Come up with ways to keep a strong bond with your clients or customers PS: What do you think makes a brand memorable?

Lean into your brand’s lore. Last week at Hall of Flowers we linked up with Cookies to operate their retail with the Blüm Holdings team! In addition, Korova had a guest spot at the Cookies booth where we featured the legendary Korova Black Bar. Every Korova fan has a Black Bar story. We sparked conversation with a few excited fans on site and shot some interviews with them at the booth. Trade shows are a great way to get leads for your brand, but these events can be so much more than that too - they are an intimate in-person touchpoint to connect your brand to your community. Document that at all costs. Don’t be shy - always ask for the shot when you see someone start to organically open up. Authentic customer testimonials are timeless. Are your creative resources limited? Worry not. These days content creation can happen anywhere with a cell phone. I threw my iPhone in vertical sport mode, made sure settings were on 4K, templatized my prompt and created a warm, welcoming environment for every interviewee. With a few basic tools and some finesse, you can capture short-form video for your brand and share those experiences online to further build culture and advocacy. #contentmarketing #shortformvideo #brandadvocacy #contentstrategy #socialmediamarketing

It's not a Steven Bartlett quote but it is one from Grace Andrews... ?? In the The Konkering Pod's most recent episode - '?????????? ?? ??????????????????, ?????????????? ???????? ????????????????' we talk about one of Grace's best tips when it comes to building your brand and community online... ??????'?? ???????? ?????? ?????????????? ???? ??????????????! ?? Red Bull & Nike are two examples that first spring to mind for me - both connecting with their audience through experience and emotion. ? Rather than simply listing the benefits, content around how their product makes you feel?builds a community of people that align with their brand values and mission. ?? What brands that have built a strong community stand out for you? ?? Anyone looking to grow their brand through building a community online, have a listen to this EP. ???? ??????????????: https://lnkd.in/eXHsnCq2 ??????????????: https://lnkd.in/gysC5bu2 #contentmarketing #buildingacommunity #socialmediamarketing Jevon Tom Patrick Curtis Tom Ashley Charlie Rory Dan Hannah Abby

Everyone talks about building and sustaining a community these days, but what does it really do for your brand? In this interview excerpt, Beverly Ezebuike, Community Manager at Kuda shares the importance of engaging your community as a brand. According to Beverly, “Community engagement helps you connect with your audience in a more humane way”. Would you like to build a stronger connection with your audience in this second half? Create merch they’ll love. ?? Visit wiicreate.com to begin. #communitybuilding #branding #communityengagement

???????????????????? ???? ???? ?????? ?????? ???? ?????????? ???????? ?????????? ???? ???????? ????! ?? As we gear up for today's epic showdown between the 49ers and Chiefs at the dazzling Allegiant Stadium, it's the perfect time to revisit the insights from last year's Super Bowl and its impact on local businesses. ?? Last year, I wrote an article for Digital Resource that delved into the unique opportunities and challenges the Super Bowl presents for local businesses. From increased foot traffic to networking chances, the Super Bowl is more than just a game; it catalyzes community growth and engagement. ?? As we enjoy Usher's halftime performance and anticipate a thrilling game, let's also consider the significant economic and social impact events like this have on local businesses and communities. ?? Dive into the article for a throwback to #SuperBowlLVII and gain insights that are still relevant today: https://lnkd.in/gR_PzFfE Let's discuss how these lessons can be applied to sporting events and any major community happening. Share your thoughts! #SuperBowl2024 #SuperBowlLVIII #LocalBusinessGrowth #DigitalMarketing #CommunityEngagement #ThrowbackInsights