Is Craft Beer dying a very, very slow death?
Simply, no, “We’re in a different era now,
and the culture has changed.
Everything that has happened before,
will happen again — in beer.”
— Evan Rail
From a column from a California expat,
Good Beer Hunting International Editor
based in Prague, Evan Rail.
“We’re facing an inflection point
in the world of beer,
with almost as many brewpub closings (145)
as openings (165) in the United States in 2023.
I’ve lost track of the U.K. beer makers
—both new-school and traditional—
that have shuttered in just the last few years.
Even what we now call “beer” can be very different
from that term’s more limited definition
of a generation or so ago.
The entire culture that surrounds beer
has changed and still is changing
— the methods by which it is made,
how it is served, where it is sold,
and who makes and drinks it.
That means, inevitably, that how we write
about beer has to change as well.”
— Evan Rail
If you haven’t read this, you should.
If you have, read it again.
“Ob-la-di, ob-la-da
Life goes on, bra
La-la, how the life goes on …”
— The Beatles
Source: Sightlines ? Good Beer Hunting
#Beer #CraftBeer #NonAlcoholicBeer #Cider
#Microbreweries #Taprooms #Brewpubs
#ConsumerBehavior #BrandAwareness
#EmergingTrends #BusinessIntelligence
Slàinte??!
???
Stephen Carter King
Chief of Growth and Marketing and Strategy
Beer Market Analyst + CEO of Beerconomy
Beerconomist and Thought Leader Catalyst
delivering market trends, insights, data and forecasts
Publisher: The Beerconomist
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