Lakeside Foods, Inc.的动态

The rise of private brands is taking center stage, as highlighted in this recent piece from The Wall Street Journal's Jesse Newman and Stephanie Stamm. The latest data about private brand sales speaks volumes: They capture 22 cents of every grocery dollar, marking a shift in consumer preferences towards value and, importantly, quality.? ? With retailers ramping up investments in development, packaging and marketing, the gap between private and traditional brands continues to narrow – and in many cases no longer exists. ? ? Private brands are reshaping the retail landscape in profound ways. Check out the piece for a more comprehensive picture of the private brand landscape: https://lnkd.in/gTdPTYNU #PrivateBrands #Retail #RetailTrends #ConsumerBehavior #RetailInnovation?

Three-quarters of consumers say brands are shrinking their products. But “shrinkflation” is backfiring?for these top brands?as discerning customers increasingly select better value options. ???41% of shoppers now favor?store brands?– the highest we’ve seen in 3 years. This makes for a fraught relationship between retailers and big-name brands. Can they overcome their differences and both thrive? Read now?or download for later to find out:??? hashtag #FutureConsumerIndex hashtag #CPG hashtag #Retail hashtag #BetterWorkingWorld

The litmus test of really strong brands is ability to command a price premium, even when consumers' budgets are stretched. A lot of Brands are failing this test today. This article from today's WSJ indicates "store brands" are growing at the expense of "national brands". I don't think consumers even think of "store brands" (e.g., CostCo's Kirkland) as "store brands". Perhaps now more than ever before, Brands seeking to command price premiums vs. "store brands" -- and other lower priced competitors -- need to have and communicate a compelling value story.

**Private Labels ?? Rise to the Top!** As consumer habits shift, private-label brands are leading the charge in the retail sector. ?? Retail giants like Target and Costco Wholesale have seen their private labels gain significant traction, capturing the hearts and wallets of shoppers. ? Target’s Good & Gather and Costco’s Kirkland Signature are not just alternatives—they’re becoming preferred choices for quality and value-conscious consumers. ? The result? A boost in market share and brand loyalty, with more consumers turning to private labels for everyday essentials. https://lnkd.in/eXW8v5PK Retail Brew ________ Also — Observing data from The Harris Poll's QuestBrand, in Q1 and Q2 of 2024, we see private label brands showing strong brand equity growth, with key metrics such as: "Good Value" ?? (+7.5) "Dependable" ?? (+6.3) "Quality" ?? (+5.9) "Trustworthy" ?? (+5.4) #RetailTrends #PrivateLabel #BrandGrowth #QuestBrand #ConsumerInsights #DataDriven

Do you understand the #Privatelabel risk for your category? Recent years have seen #shoppers gravitating towards retailer #ownlabel options as food budgets have been squeezed, and the quality of retailer brands has improved. Some categories have been more affected than others. And if yours is one of them, there’s no getting around it, working with your #retailer to get the optimal PL vs Branded mix in the category is your best route to success. This comes with its challenges. Private label shoppers tend to be much less engaged. Less likely than branded shoppers to want to browse at the #fixture Less likely to want to spend more for #premium and #quality Less likely to shop from a #display And less likely to say they would buy more to try new and different (#innovation). So, understanding your category has to mean understanding both PL and Branded shoppers and being sure to adopt a strategy that works for both; considering all the aspects above (and whole lot more!) to give shoppers what they want and maximise your category growth potential. See top 10 categories for shoppers saying they could consider trying private label below. This list excludes the obvious private label dominated categories. #categorymanagement #shopperinsights #groceryinsights #groceryretail #retailinsights #marketresearch

There's a fierce battle happening between private-label and national brands. As shoppers worry about rising prices, their loyalties are being tested, and habits are changing. But it doesn't mean that it's a winner-take-all battle. There are opportunities for both sides to drive category growth by truly understanding what shoppers want and how they behave. On August 22 (Thursday) at noon EST, Erika Reid and I will host a webinar looking at the landscape of private-label versus national brands. Leveraging four years of in-field research, we'll deliver insight into: - What triggers shoppers to purchase private-label brands - How retailers can optimize their categories - How national brands can stand out as prices increase. The link to register is in the comments. #privatelabel #shopperinsight #retail #categorymanagement

Understanding why shoppers buy is just as important as what they buy. This is where the Category Impact Matrix comes in—a game-changing tool that reveals how categories perform and where to focus for maximum impact. By mapping categories along two critical dimensions—intentionality (planned vs. impulsive) and differentiation (unique vs. commodity)—the framework uncovers how shoppers interact with your category and what strategies will drive the best results. Learn how categories like “Hero” or “Profit Generators” play unique roles in driving loyalty, basket size, and profitability. Plus, see how retailers like Walmart can turn these insights into action with tailored strategies for pet care and beyond. For more insights and actionable tips, read the full blog post: https://lnkd.in/dETAaUvg #categorymanagement #cpg #shopperinsights #walmart

The total number of stores in any one retail channel can certainly be misleading. In Convenience, for example, Better-For-You (BFY) brands may not be a perfect match for all 155,000 doors. From our work, that number sits at about 65,000, with that universe being larger for brands with a broader audience positioning (think Siete Chips, etc.). If you count in additional types of outlets (beyond Convenience), the total world of Grab & Go is somewhere just above 200,000 doors. To think about the size of the prize, let this thought roll around your mind... For some of the better selling energy drink SKUs, the average velocity for a c-store door is 2X what the turns are for a grocery store door. Yet, many brands stand in line with everyone else in hopes that one of the great Natural or Grocery chains will grant them an appointment during a category review. The solution is simple. As you feel pressure to drive new (or protect existing) revenue, ask yourself if you have considered Grab & Go Channel outlets. They are built for trial generation. Your consumers are buying your category in some of these outlets and maybe, trying the competition. We can help. [email protected]

?????? ???????? ???????????? Private label products are ubiquitous among US consumers. EVERYONE buys them. Not only does everyone buy them, but everyone is buying products in more than one category as well. Age does matter though. Younger consumers are just as likely to buy private label products; however, their product mix grows as they age. For retailers, it is imperative to build trust and loyalty early on with consumers to ensure a life-long relationship for your private label offerings. #privatelabel #storebrands #assortment #optimizedassortment #consumerinsights #retailstrategy #retail #grocery

Understanding why shoppers buy is just as important as what they buy. The Category Impact Matrix is a game-changing tool that reveals how categories perform and where to focus for maximum impact. This framework uncovers how shoppers interact with your category and what strategies will drive the best results by mapping categories along two critical dimensions: intentionality (planned vs. impulsive) and differentiation (unique vs. commodity). Learn how categories like “Hero” or “Profit Generators” uniquely drive loyalty, basket size, and profitability. Plus, see how retailers like Walmart can put these insights into action with tailored strategies for pet care and beyond. For more insights and actionable tips, read the full blog post: https://lnkd.in/dETAaUvg #CPG #RetailStrategy #ShopperInsights #CategoryManagement #DataDrivenDecisions