Lacoste的动态

Lacoste just secured the extension of their Premium Partner agreement with Roland-Garros until 2030, marking it as the most lucrative outfitter deal among the four Grand Slam tennis tournaments. This partnership reaffirms Lacoste's long-standing association with the French Open, enhancing its brand presence and influence in the world of tennis. Key Points of the Partnership ?? Premium Status: Lacoste's agreement ensures it remains the top outfitter for Roland Garros, maintaining a prestigious position that aligns with the brand’s heritage and market strategy. ?? Financial Commitment: The extension is understood to be the most expensive outfitter deal across all Grand Slams, highlighting Lacoste’s substantial investment to dominate the tennis apparel market. ?? Extended Influence: By renewing until 2030, Lacoste secures a long-term presence at one of the sport’s most celebrated events, reinforcing its brand visibility and connection with tennis fans globally. Strategic Benefits ???Increased Visibility: The 2022 Roland Garros attracted over 42 million viewers in France alone, with the global viewership reaching approximately 113 million in China. This extensive coverage ensures Lacoste’s brand is seen by millions of tennis fans worldwide during the tournament. ???Enhanced Brand Image: Aligning with a prestigious event like Roland Garros elevates Lacoste's brand image, associating it with high-performance and elite tennis, which can attract a younger, more dynamic customer base. The peak TV audience for the 2022 Men’s Final was 6.4 million viewers in France, reflecting the significant exposure during key matches. ???Consumer Engagement: Engagement through exclusive products and experiences can boost customer loyalty by 10-15%. Lacoste’s association with Roland Garros helps maintain and enhance consumer loyalty, particularly among tennis enthusiasts who see Lacoste as synonymous with premium sportswear. #Lacoste #RolandGarros #Tennis #SportsMarketing #BrandPartnership #PremiumSportswear #GrandSlam #TennisApparel

The Financial Times explores #tennis players' bond with luxury Swiss watch brands. The article mentions #Hurkacz, the ATP top-10-ranked tennis star, as one of Gerald Charles' Friends of the Brand. - #geraldcharles #geraldgenta #watchmaking #hautehorlogerie #luxurywatch #watchcollector #luxury #watch #watchdesign #jewellery #swissmade #swisswatches #horlogerie #swisswatchmaking

I can't overstate how ingenious the Paris Opening Ceremonies were in terms of reimagining the games for the next generation, updated to reflect how we consume media in 2024. I cite this example from Louis Vuitton (5 million YouTube followers), which was one of many pre-recorded segments stitched throughout the broadcast. This entertaining clip has now been repurposed online as part of the marketing for the luxury goods brand. I also saw that Lady Gaga has taken her segment and posted it to her social channels (24 million YouTube followers alone). And remember, we're on Day 4, and people are still watching and rewatching portions of the Opening Ceremonies. That's unheard of in comparison to past games. https://lnkd.in/grU-EvCn The genius of the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Opening Ceremonies is they created a show that has been easy to breakdown into clips that appeal to distinctively diverse audiences, but all collectively sharing in the same event. Good job! More things for the organizers of LA28 Olympic & Paralympic Games to run with. #IOC #Olympics #Paris2024 #ParisOlympics #marketing #brandmanagement #businesstrategy #marketingstrategy #brandstrategy

Celebrating the power of storytelling with Louis Vuitton Louis Vuitton's campaign with Roger Federer and Rafael Nadal is a true masterclass in storytelling. Their collaboration showcases the essence of the brand through powerful narratives that have global resonance. Storytelling isn't just for the giants-small businesses can harness its power, too. Here are some tips: 1. Know your story: Identify what makes your journey unique. 2. Connect emotionally: Share stories that evoke emotion. 3. Be Authentic: Share real moments that reflect the true essence of your brand. 4. Visual Storytelling: Use images and video to bring your stories to life. 5. Engage your audience: Encourage customers to share their own stories. We also explore the importance of storytelling in our trends publication, GEMEDGE. Let's learn from the best and create stories that engage and inspire. #Storytelling #LouisVuitton #RogerFederer #RafaelNadal #BrandBuilding #SmallBusinessTips #GEMEDGE

?? Louis Vuitton's Unmatched Legacy in Sporting Trophies ?? ?Never has a brand covered as many legendary trophies as iconic luxury house Louis Vuitton since 1854. Recently, LV revealed the stunning trunks designed by CHAUMET to hold the medals for the Olympics Paris 2024. ? ??Over the decades, LV has lent its expertise to the world's most prestigious sporting events, from the America's Cup to the FIFA World Cup. For Paris 2024, the brand has outdone itself - crafting torch trunks with a chic water motif and medal trunks inspired by its iconic "malle coiffeuse" design. ? ??This collaboration is a testament to LV's commitment to excellence, creativity, and audacity - values it shares with global sports. As LVMH's Antoine Arnault said, "Protecting the symbol of Olympism and the dreams of athletes required LV's savoir-faire." Crafted and designed in France, it displays talent and know-how made in France. ? With this project, LV has cemented its position as the ultimate creative partner for the world's top sporting events, showcasing its unparalleled legacy in trophy preservation and presentation. ??? ?? Watch the video below in which not only the trunks but also the codes of powerful luxury houses are revealed. #luxury #Paris24 #luxurybrands #excellence #Olympicgames International Olympic Committee – IOC Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

'Lacoste to Sponsor Rolex Paris Masters Tennis Tournament ?? The heritage French label is increasingly asserting its sporting credentials amid luxury brands’ growing interest in tennis over the past year ??????? #Lacoste #RolexParisMasters #TennisLovers. Discover more at databoutique.com - your largest source for public data that helps you understand the news in retail. ???????#DataBoutique #RetailNews' by?The Business of Fashion about?Lacoste

?? Why Rolex Avoids Sponsoring Football 1?? Sport and Social Class: Football, originally loved by the poor, contrasts with sports like golf, tennis, and F1, which are more associated with the wealthy. 2?? Rolex's Strategy: Rolex targets affluent individuals, which is why it aligns its brand with high-end sports like F1, tennis, golf, and yachting instead of football. 3?? Football's Evolution: Though football has become a global phenomenon, Rolex still prefers sponsoring sports that reflect its luxury image and appeal to its target audience. #Rolex #Football #LuxuryBrands #MarketingStrategy

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Are OMEGA SA are currently the winning the sponsorship race at the Paris 2024 Olympics? As both a watch, and a sports fan, I am enjoying and interested at seeing professional athletes competing (and winning) in luxury watches. Athletes not wearing the usual Garmin, WHOOP, COROS, etc. associated with athletes and sports, but in some cases wearing watches well in excess of ￡10k. As well as being the official timekeeper, Omega has multiple Ambassadors competing in the games. And the alignment is there; precision, performance, and consistent development. Their winning athletes are bound to the clothing brands to each country, such as Team GB and adidas, but Omega has the ability to sponsor the most high profile athletes, regardless of the country they represent. Omega's Ambassadors claiming gold so far are: Hifumi Abe Leon Marchand David Popovici Thomas Ceccon Kaylee McKeown Diego Botín and Florian Trittel Yaroslava Mahuchikh (bottom right) Noah Lyles Mondo Duplantis (bottom left) Keely Hodgkinson (top left) Gabby Thomason (top right) If Omega Ambassadors were a country, they'd be 3rd in the medal table. So the question stands, are Omega winning the Olympic sponsorship race? #marketing #olympics

Let's talk Olympics! ?? The logo for Paris 2024 combines three separate symbols – the gold medal, the flame and Marianne, the personification of the French Republic. Each of these symbols reflects a part of their identity and values. It is also the first time in history the same emblem has been used for both the Olympic Games and the Paralympic Games. #digitalmarketing #marketing #socialmediamanagement #digitalinsightsolutions #socialmediamanager #socialmediamarketing #olympics #gold