Laasie的动态

Negative feedback that turns into public 1-star reviews can be brutal. 81% of travelers read online reviews before booking, and?72% of the time, customers value guest ratings over a hotel’s brand. Waiting until checkout for feedback isn’t enough. Hotels need to understand immediately how guests feel during their stay and react promptly. By addressing issues in real-time through incentivized feedback, you ensure a positive experience throughout the entire stay, which then translates into positive online reviews. https://lnkd.in/dXDGJEzj

New Laasie Blog Post Alert: Hotel Loyalty Ideas That Get Results Hoteliers are constantly seeking an edge, it’s not enough to simply provide a great stay. Hotels need innovative loyalty strategies that drive results, increase direct bookings, and strengthen guest connections. But here’s the catch: traditional points-based programs, while effective for large hotel chains, often fall short for independent and mid-sized hotel groups. So, what are the loyalty ideas that work? Read it here: https://lnkd.in/grS9Ntcj

There’s not shortage of hotel loyalty programs out there and apparently, the average traveler belongs to an average of 16 of them! So how does a hotel brand stand out from all the options? According to a recent report from the Global Hotel Alliance: ?? Basic needs like guest recognition, benefit delivery, and a seamless experience are most valued by members. ?? Top benefits sought after include room upgrades, free breakfast, and late check-out, with higher tiers expecting more generous perks. ?? Preferences vary by region; affordability matters more in some areas, while others prioritize feeling valued. #hosptiality

There’s not shortage of hotel loyalty programs out there and apparently, the average traveler belongs to an average of 16 of them! So how does a hotel brand stand out from all the options? According to a recent report from the Global Hotel Alliance: ?? Basic needs like guest recognition, benefit delivery, and a seamless experience are most valued by members. ?? Top benefits sought after include room upgrades, free breakfast, and late check-out, with higher tiers expecting more generous perks. ?? Preferences vary by region; affordability matters more in some areas, while others prioritize feeling valued. #hosptiality

There’s not shortage of hotel loyalty programs out there and apparently, the average traveler belongs to an average of 16 of them! So how does a hotel brand stand out from all the options? According to a recent report from the Global Hotel Alliance: ?? Basic needs like guest recognition, benefit delivery, and a seamless experience are most valued by members. ?? Top benefits sought after include room upgrades, free breakfast, and late check-out, with higher tiers expecting more generous perks. ?? Preferences vary by region; affordability matters more in some areas, while others prioritize feeling valued. #hosptiality

According to Skift and Global Hotel Alliance, companies like independent hotel chains are re-thinking loyalty to get and retain customers. Beyond rewards, the other key pillars include guest recognition and an engagement strategy aimed at locals who live near the hotels. I think providing members with peace of mind is a sticky loyalty offer that could be added. What do you think?

There’s not shortage of hotel loyalty programs out there and apparently, the average traveler belongs to an average of 16 of them! So how does a hotel brand stand out from all the options? According to a recent report from the Global Hotel Alliance: ?? Basic needs like guest recognition, benefit delivery, and a seamless experience are most valued by members. ?? Top benefits sought after include room upgrades, free breakfast, and late check-out, with higher tiers expecting more generous perks. ?? Preferences vary by region; affordability matters more in some areas, while others prioritize feeling valued. #hosptiality

Why Channel Management is Critical for Hotel Growth. https://lnkd.in/d6pa7WE2 #hotels #channelmanagement #hoteldistribution #inventorymanagement #hotelbooking #directbooking #onlinebooking #hotelrevenue #revenuemanagement #onlinemarketing #digitalmarketing #hotelmarketing #sales #marketing #reservations #bookingengine #channelmanager #otas

Looking for hotel direct booking strategies? Put yourself in the position of a potential guest... and test it yourself. How easy is it to book directly with your hotel? For more ideas, check out three other strategies with proven results: https://bit.ly/3UdxbQo

In the hospitality industry, guest cycle and reservation types are crucial for understanding the flow of operations and ensuring a seamless guest experience. Here's an overview of both concepts: Guest Cycle The guest cycle refers to the stages a guest goes through during their stay at a property. It is divided into four main phases: 1. Pre-Arrival Stage Guests make a reservation via phone, website, travel agent, or online platform. Confirmation details and preferences are collected (e.g., room type, payment method). Communication with the guest (e.g., welcome emails, special offers). 2. Arrival Stage Guests check in at the property. Registration process and verification of reservation details. Room assignment and key/card issuance. Addressing special requests or upgrades (if applicable). 3. Occupancy Stage Guests enjoy the facilities and services (e.g., housekeeping, room service, concierge). Billing for room charges, meals, or additional services. Addressing guest queries or complaints. 4. Departure Stage Guest checks out and settles the bill. Feedback is collected through surveys or reviews. Farewell communication or post-stay offers (e.g., loyalty program invitations). Reservation Types Reservations vary depending on booking method, payment terms, and guest needs. Common reservation types include: 1. Guaranteed Reservation The guest guarantees payment for the booking (e.g., by credit card or advance deposit). The room is held even if the guest arrives late. 2. Non-Guaranteed Reservation The room is reserved but not secured with payment. The hotel may release the room if the guest does not check in by a certain time. 3. Confirmed Reservation The booking is confirmed through written or verbal communication. It may or may not require a deposit. 4. Tentative Reservation The guest expresses interest in booking but hasn't confirmed details. Often used for group bookings or events. 5. Walk-In A guest without a prior reservation requests accommodation upon arrival. 6. Group Reservation Made for multiple guests traveling together (e.g., tour groups, conferences). 7. Corporate Reservation Made by businesses for employees or clients, often under negotiated rates. 8. Advance Purchase Reservation A discounted rate is offered for bookings made well in advance. Typically non-refundable. 9. Last-Minute Reservation Booked close to the stay date, often through apps or online platforms. 10. Overbooking Reservation Hotels intentionally overbook to compensate for no-shows, with a contingency plan for excess arrivals.