Why is San Diego one of the dominant cities for local presnce marketing? Let's dive into the fascinating history. ?? 1/11 FIrst, here's a simple question: Why does local presence matter? 80% of consumers search “near me” before making a purchase. 2/11 But local maketing demands local updates. San Diego has one of the oldest newspapers on the west coast, which lay the foundation 3/11 The newspaper industry meant lots of local advertising and lots of local reporters and marketing professionals 4/11 As the newspaper industry gave way to digital marketing, all that talent had to go somewhere 5/11 Suddenly businesses had to worry about things like showing up first on Google, managing online customer rants, keeping info up to date 6/11 San Diego's glut of local talent filled the gap, as traditional media professionals made the transition to new types of work, including optimizing local business info 7/11 It doesn't hurt to be one of the most geographically attractive cities on earth, with great access to LA and the Bay Area 8/11 And cost of living beats regional rivals, education is rich and local governments have supported the local business community 9/11 Read more about this story of a great city, and learn how local businesses need strong SEO, listings, reviews, & citations to be on point for their customers. https://lnkd.in/gDnZbGwE 10/11 San Diego-based LDE powers local SaaS platforms with data-driven APIs—fueling listings, reputation, and search visibility. End
