Check out the great conversation our CEO & Founder, Lisa Curtis, had with Justin Watkins about finding the perfect balance between leading with impact vs benefit.
Do you lead with #impact? Or #benefit to the buyer? Impact brands often start with altruistic #messaging. Most then shift to consumer benefit. The mission doesn't go away, it finds a home as a supporting statement. Building loyalty and word-of-mouth. Kuli Kuli Foods had so many value props it took time to find the right lead. Now their caffeine-free superfood is finding real traction. Kudos to Lisa Curtis on their progress. #OutOfNowhere by Native Digital BTW - you can get 20% off with promo code "OutOfNowhere" at KuliKuliFoods [dot] com
