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You should demand more from your Amazon DSP campaigns. Flywheel has been in the lab and found the solution. Check out Decoding Commerce, our new series where we dive into: - How MFA sites create ad waste: from trivial impressions and overexposure of ads - The building process of our solutions: using Amazon Marketing Cloud to measure performance across thousands of sites and determine optimal frequency - Why the industry deserves a smarter, more intentional future of advertising driven by results that matter We've cooked up something big, stay tuned for more??? #AmazonDSP #DSP #Frequency #AdTech Amazon Ads Amazon Ads Partners

DSP often feels like a mystery, especially when Amazon launched its programmatic platform. Some brands are skeptical, either saying it doesn’t drive incremental sales, or it cannibalizes their existing revenue. Others believe it doesn’t deliver sales at all. But is it really DSP’s fault, or could it be how we measure success? With tools like Amazon Marketing Cloud, we can dig into the data and fine-tune our strategies. For instance, tweaking attribution models—like first-touch attribution—can reveal the true impact of DSP over time. It’s about patience and the right approach. ???? Join Michael Maher, Chief Idea Officer of Cartology, and our guest Kenton Snyder from Intentwise, as we unravel these DSP myths and talk about smarter measurement strategies! Want to learn how to make DSP work for your brand? Catch the full episode and follow us for more insights! ??? #AmazonDSP #MarketingCloud #AttributionModel #thelongergame #Cartology #intentwise

Unanalyzed Amazon Marketing Cloud (AMC) data can be a major obstacle to strategic decision-making for your Amazon advertising campaigns. Raw Amazon Marketing Cloud (AMC) data can be overwhelming and difficult to analyze. This can lead to: - Poor campaign decisions due to a lack of clear understanding. - Missed opportunities for growth and optimization. - Wasted advertising budget without proper targeting. The solution? Amazatic's Custom Data Dashboards! Our custom dashboards transform your AMC data into clear, actionable insights. This empowers you to: - Make data-driven decisions about your advertising strategy. - Optimize your campaigns for better performance. - Maximize your return on ad spend (ROAS). Contact Amazatic today and explore how our custom dashboards can help you take your Amazon advertising to the next level! Visit www.amazatic.com #amazonadvertising #amzmarketing #amzseller #ecommerce #dataanalysis #customdashboard P.S. Share your biggest challenges with AMC data in the comments below!

Gain a better understanding of customer behavior with insights from Amazon Marketing Cloud (AMC)! Learn how Amazon Ads partner Remazing and global brand Proraso, part of the Italian Ludovico Martelli S.p.A. group, used AMC to: ? Understand customer behavior ? Craft a full-funnel strategy ? Expand user base using Amazon DSP ? Increased CTR with Sponsored Brands and Sponsored Products

?? Big News from CES in Las Vegas! Amazon Ads just unveiled a game-changer: brands using Amazon Marketing Cloud (AMC) can now access up to 5 years of purchase data for campaign measurement—an incredible leap from the previous 13-month limit. AMC empowers brands to analyze and optimize their strategies with unparalleled precision. This extended data history unlocks opportunities to: ? Better understand customer lifetime value ? Refine metrics like new-to-brand For brands aiming to elevate their ad game, this is the ultimate tool for informed decision-making. What are your thoughts on this update? Let us know! ??

You should demand more from your Amazon DSP campaigns. We've been in the lab and found the solution. Check out Decoding Commerce, our new series where we dive into: - How MFA sites create ad waste: from trivial impressions and overexposure of ads - The building process of our solutions: using Amazon Marketing Cloud to measure performance across thousands of sites and determine optimal frequency - Why the industry deserves a smarter, more intentional future of advertising driven by results that matter We've cooked up something big, stay tuned for more??? #AmazonDSP #DSP #Frequency #AdTech

Amazon Marketing Cloud now supports offline sales insights Advertisers can now subscribe to NCS CPG Insights Stream, a new paid feature (beta) in Amazon Marketing Cloud (AMC). NCS CPG Insights Stream provides modeled offline transaction signals for all US households. https://hubs.li/Q02zvhwR0 #bebold #amc #amazon #amazonmarketingcloud

It’s #FridayFandango time, and OH BOY, do I have a showstopper for you! ?? If you only read ONE thing from me this month, make it this—trust me, it’s worth it! This series started as a way to celebrate what we do at Flywheel, but more importantly, it’s about shining a light on the brilliant minds I get to work with every day. And today’s feature? It’s a double doozy that you cannot miss! ??? Our fabulous VP, Donte McCrary-McClain, breaks down ad waste in Amazon DSPs (Demand Side Platforms) campaigns —a definite challenge this year. Did you know that only 36 cents of every ad dollar actually reaches the consumer? Yep, that means 64% of your spend is disappearing into the void. ?? In a world of tighter budgets and the need to do more with less, this is a massive problem. So… WHY is this happening? I could tell you, but hey, no spoilers! Donte explains it perfectly as he dives into: ?? MFAs (Made for Advertising Sites) – What they are and why they may not be right for you. ?? The importance of rethinking your KPIs: Are you too focused on glance views and low CPMs (Cost Per Mille—yes, “mille” is French, we don’t make the rules!) instead of actual conversions? ?? But wait, there’s more! Donte brings in the Flywheel dream team to explain how we solved this challenge: ?? Nick Bagley (our data scientist) breaks down the science behind the solution. ?? Zhi Hui Tai (our VP of product) takes you inside the creation of ADSP Site and Solution Optimization. ?? Sarah C. and Min Jo share real-life success stories of how this approach has transformed incrementality and conversions for our clients. So What’s the Big Takeaway? This video is your chance to pause and rethink the KPIs you’ve been laser-focused on. Are they the right ones? Is chasing a low CPM really helping your bottom line? Watch. Learn. Reflect. And when you’re ready to solve for this waste, call us—we’ve got you covered. ?? Go on, hit play—you know you want to. ?? ?? https://lnkd.in/eNHf3akm

I introduced our webinar last week - and now would like to encourage you to find out more about Sweet Analytics integration with Amazon AMC at my webinar this afternoon. Amazon Marketing Cloud offers insights into shoppers behaviour however AMC still is inaccessible to many smaller brands. Sweet Analytics enhanced integration with AMC is designed specifically to help brands take full advantage of their Amazon data. Join me today at 4pm when I'll be running through the basics. If you are ensure where to start, this webinar is perfect for you. We’ll be diving into the essentials: ?? What is AMC? ?? What insights can AMC provide? ?? Why is AMC a game-changer for multi-channel brands? ?? How to access AMC and integrate it with DSP Even if you’re completely new to AMC, we’ll guide you through the basics and help you decide if it’s right for your business. ?? Date: 9th December ?? Time: 4 PM - 5 PM (Online) Book your place here: ?? https://hubs.li/Q02-HqXK0 #AmazonMarketingCloud #DigitalMarketing #MarketingInsights #Webinar

Exciting Development: Amazon Ads announced at CES in Las Vegas today that brands utilizing its data clean room, Amazon Marketing Cloud, now can access up to five years of purchase signals from the e-commerce behemoth for measurement purposes, a significant increase from the previous 13 months' data allowance. The Amazon Marketing Cloud serves as Amazon's privacy-conscious, cloud-based clean room, enabling advertisers to strategize and evaluate ad campaigns. This extension in the purchase signal history within Amazon Marketing Cloud is poised to enhance brands' ability to enhance crucial metrics like customer lifetime value and a metric known as new-to-brand. #amazon #amazonmarketingcloud #ecommerce