Excited to share our insights in the Skift State of Travel report — a guide for travel brands navigating the complex 2024 landscape!??? ?? Grab your copy and learn from Koddi's Deep Kohli, VP of Client Services, as he dives into the untapped potential of travel media networks. While the industry is just scratching the surface, the opportunity to drive significant revenue and profitability is immense. "With robust loyalty programs, rich market data, and unique supply inventory, travel brands have a largely untapped opportunity to deliver targeted advertising within highly personalized content, generating new revenue while also improving traveler experiences. These form the building blocks for travel and hospitality companies to create what are known as travel media networks." Link to download the report in the comments??? ? #travelmedia #travelinsights #travelmarketing
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CEO & Founder of THE FIFTH | Co-Chair of IMTB | Social Creative, Influencer Marketing | Talking Influence's #Influencer50 |London & Los Angeles
Looking forward to speaking at ABTA's Travel Marketing Conference today alongside our brilliant Head of Business Strategy at THE FIFTH, Robert Stevenson. We'll be sharing some new consumer research we conducted and how travel brands can navigate social media in the face of significant attitude changes. Its apparent that The Cost of Living Crisis has led to significant changes in the psyche of British travel consumers. Wild audience divergence has led to consumer alienation. Today we'll reveal: - Guilt around non-essential spending and its impact on the middle funnel - Changing places where travel purchase decisions are being considered - How travel brands can capitalise on these changes strategically through social media If arent attending today but want to find out more, please do DM me #travelmarketing #socialmarketing #consumertrends #research #socialstrategy
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I'll be presenting a Travel focussed webinar with Yehia Elkhouly at 2pm on 11th April. Travel marketers, wondering how to make your brand the go-to choice for wanderlust-filled adventurers? ?? @StackAdapt for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers:
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Co-Founder, COO and Chief Product Officer at Gladcloud, driving local revenue for global brands
Check out Gladcloud's latest Industry Spotlight on Travel Retail: Strategies for Success ??!
?? Industry Spotlight on Travel Retail: Strategies for Success ?? Travel retail marketing operates in a unique, high-traffic environment filled with millions of travellers daily. How do you capture their attention and drive sales? ????? Our hyper-local social media marketing platform tailors brand messaging to duty-free retailers worldwide, delivering campaigns customised by location, language and travel segment. ???? Read the full piece on our website ?? https://lnkd.in/eW27hzBc #TravelRetail #MarketingStrategy #CustomerEngagement #DigitalMarketing #Gladcloud #RetailInnovation #DutyFree #TravelIndustry
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?? Optimize Your Travel Offers! ?? Triggered messaging based on browsing behavior can significantly increase your revenue. Learn how top brands use personalized offers to re-engage customers and drive conversions. Check out our report for more insights on effective travel marketing strategies. ?? #TravelMarketing #Personalization #TriggeredMessaging https://ow.ly/rqjc50SzyWP
2024 Consumer Insights Report for Travel & Hospitality
convert.wunderkind.co
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Travel marketers, how do you make your brand the go-to choice for travellers seeking adventure and unforgettable getaways? ?? Join us for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: go.stackadapt.com/lJNg2Ubn
Map New Routes: Programmatic Tactics for Travel Marketers | StackAdapt Webinar
pages.launch.stackadapt.com
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Gain Valuable Insights from the Travel Media Coverage Report – June 2024 for Destination BC Discover the latest trends, strategies, and opportunities in the world of travel media and marketing. The Travel Media Coverage Report – June 2024 for Destination BC is now available, offering a comprehensive look at the evolving landscape of bDigital Marketing/b, Social Media Marketing, Travel Trade & Travel Media, Applying Insights, BC's Destination Brand Resources, and Accessible Tourism. This in-depth report provides a wealth of data-driven analysis and strategic recommendations to help destinations, travel brands, and marketers navigate the dynamic industry. Uncover the latest consumer behaviors, media consumption patterns, and effective promotional tactics to elevate your destination's presence and engagement. Whether you're a seasoned professional or new to the industry, this report is a must-read. Leverage the insights to refine your marketing approach, optimize your social media strategy, and strengthen your relationships with key travel trade and media partners. Interested in learning more about how to apply these insights to your business? We're here to help. Connect with our team of experts to discuss the report and explore tailored solutions for your unique needs. Please Don't Forget to Follow, Like & Repost For more info visit MPG ONE Agency Website: https://mpgone.com #TravelMediaCoverage #DestinationBC #DigitalMarketing #SocialMediaMarketing #TravelTrade #TravelMedia #MarketingInsights #DestinationBrandResources #AccessibleTourism #MPGONEAgency
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I grow businesses and maximize ROI through data-driven performance marketing, automation, and paid media strategies. I am a Google, Meta, and LinkedIn Ads Partner delivering full-stack marketing expertise.
Enhance Your Travel Packages’ Visibility with TravelStride ?? TravelStride, with a global user base of over 500,000 travelers, is an excellent platform for travel agencies looking to market their packages effectively. Here are some key features: ?? Featured Listings: Highlight your tours and packages to increase visibility. ?? Enhanced Profiles: Customize your agency profile to attract more customers. ?? Advertising Options: Utilize various ad placements to promote specific tours or destinations. These tools help you reach a broader audience and drive more sales. ?? Interested in using TravelStride for your travel agency? Get our exclusive travel marketing guide and boost your agency’s growth today! #TravelMarketing #TravelStride #TravelAgency #MarketingTools #BoostSales #IncreaseVisibility #EngageWithUs
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VP Media Partnerships | Driving Revenue Growth through Strategic Partnerships in Travel Media
Did you know that travelers are **60% more likely to recall** ads they see in airports or while traveling compared to other settings? ?????? As travel continues to be a major part of our lives, the opportunities for brands to connect with engaged and receptive audiences have never been greater. With travelers spending an average of **2-3 hours** in airports, and often finding themselves in a receptive mindset, it’s the perfect moment for brands to make a memorable impression. ?? **We’re on the lookout for innovative companies** that could benefit from reaching travelers during their journey in Q4 which is the busiest travel time of the year. If you know any businesses looking to enhance their brand presence in this unique environment, I’d love to connect! ?? **Referrals, recommendations, or introductions** are greatly appreciated. Let’s help brands become relevant on a massive scale! #TravelMarketing #BrandEngagement #TravelMedia #InflightAdvertising #AirportAdvertising #BusinessDevelopment #MarketingStrategy #ReferralNetwork
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Leader | Olympian | Ad tech - high growth, visionary leader who has shown the impact that can be made by taking a high-performance environment in elite sport and implementing it into a business setting
Instead of trying to nurture their customer through the path to purchase, I see too often that brands and agencies try and execute campaigns far to close to the event they are trying to target - like summer. ?? News alert ?? Not many people buy from last minute ads. One of our clients saw a 30% increase in sales by promoting 8 months before the summer. Proof is there if you have the time, patience and dedicate to execute excellent marketing.
Brands are getting ahead of the game by meeting their audience earlier. Travellers aren’t waiting until the last minute to plan their holidays anymore. In fact, most travellers book their trips up to 6 months before departure. Today, the biggest mistake a brand can make is missing this golden window of opportunity, and waiting until a traveller's bags are already packed to start serving them ads. Luckily, Navigator is all about delivering your ads to your ideal audiences at the perfect moment. Learn what Navigator can do for your brand at https://navigator.tech/ Stagwell Brand Performance Network #traveltrends #marketing #digitalmarketing #travelmarketing #travel #marketinginsights ?
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#Update| JSMM helped its new client Spryr.com, a new internationally-backed travel booking site, announce the launch of its 2024 Travel Sweepstakes, featuring a 5-night all-inclusive stay in the Dominican Republic. ?Through a consultative analysis, we determined the best-fit audience for our client’s travel demographic. ?Via PRNewswire, we targeted travel media with a custom email campaign reaching 30,000 travel sites. ?The total audience reach, including Associated Press outlets, was 167.8M, with pickups on 981 sites. ?Over 5,000 sweepstakes signups. By introducing new audiences to the Spryr.com booking site, the PR campaign successfully launched the new travel brand encouraging travelers to "Book Smarter and Stay Longer" with exceptional rates in the U.S. and Caribbean. #TravelSweepstakes #DigitalMarketing #PRSuccess #ClientSuccess #TeamJSMM #TravelSmart #BookSmarterStayLonger #SpryrTravel
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Download the report here: https://skift.com/insight/state-of-travel/