Kochava的动态

RETAIL MEDIA INTERSECTS BRANDING & PERFORMANCE INITIATIVES In this article Andrew Lipsman charts how ad formats usually seen as “upper-funnel” have been proven to drive performance in the context of retail media. By residing at the intersection of the advertising industry’s three biggest dislocations, #retailmedia provides brands with exactly what they need at this critical juncture: > decline of linear TV ratings > deprecation of third-party cookies > digitization of physical stores Proof Points: 1. On-site display and video ads deliver the highest ROAS 2. Retail media streaming TV brings measurability to “the least measurable medium” 3. In-store retail media ads deliver reach, quality, and performance Article link in first comment. #cpgmarketing #brandmarketing #performancemarketing #conveniencestores

Every single channel plays a role in performance. The real question is do you know how to make it work best for you? We have the data to help you find out! #data #insights #ROI #crossplatform

The wait is finally over! ?? Access our CTV report here: https://rebrand.ly/kied6j4 Unveil the untapped potential of CTV advertising with exclusive insights, trends, and actionable strategies.?? #CTV?#OTT?#connectedtv #advertisingtrends #report #launchday #industryinsights #VDOAI

An inspiring afternoon at ISBA with ITV, and InfoSum! Data clean rooms with first party data are unlocking a new level of media buying effectiveness for TV & VOD. The possibilities opening up for more targeted advertising routes at scale is totally mind-blowing to think about ?? Especially for someone like me having come from a performance-marketing background where a focus on leveraging data and accessing detailed analytics has always been critical for understanding cross-channel success. It was also great to hear the innovative data transformation journeys that other businesses are taking in navigating towards a cookieless era. #ISBA #FirstPartyData #LinearTV #VOD #Advertising #DataMeasurement #DataCleanRoom

Did you know? ?? Adweek predicts that by 2025, connected TV will account for 50% of all digital video ad spending. Is your brand positioned to take advantage of the growing CTV trend? Let us help you stay ahead in the evolving world of digital marketing. #CTV #ConnectedTV #DigitalVideo” #CTVAdvertising #DigitalVideoMarketing #MarketingTrends2024 #AdStrategy #VideoAdvertising #DigitalEvolution #Adweek

The post-holiday haze has finally cleared and you're looking for some fresh ideas to supercharge your '24 media plans? Congratulations, you found advanced TV solutions from Centriply. Audience-first. Data-driven. Multi-market TV planning and buying. And because we can, let's use the same audience segments for TV as your other media channels. Then let's measure the results. Powered by Tango Media Systems #TV #advancedTV #PerformanceTV #linearTV #advertising #TVadvertising #AdTech #AudiencedrivenTV #datadrivenTV #media #activation #MediaBuying #reach #attribution #outcomemeasurement

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV —?everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.