What role do you play in climate protection? ?? The EU-funded KNOWING project has analysed how we react to climate change - and identified six characteristic types: ?? Active Antagonists: deny climate change and vigorously resist action. ?? Beneficent Believers: recognise climate change but trust in technical solutions. ?? Concerned Compliers: Are becoming increasingly concerned, but stick to uncomplicated changes. ?? Doubting Distressed: Want to take action but are overwhelmed by conflicting info. ?? Emphatic Engagers: Live sustainability in everyday life and focus on collective climate protection. ?? Fierce Forerunners: Feel strongly affected, demand radical measures and also sacrifice personal comforts. This typology is based on a representative survey in six European countries and provides insights for target group-specific climate communication and policy. Which type are you? Write it in the comments! ?? #climatechange #adaptation #mitigation
