KNOREX的动态

Brandon Esler, our Director of Account Management, is about to unveil the secrets to driving growth and innovation at EventConnect. ?? In the world of sports tourism, understanding our partners is crucial. ?? From soccer to hockey, baseball to basketball, each sport brings its unique challenges and opportunities. And that's where we excel. ?? Join Brandon as he dives into the realm of partner insights. ?? From gathering needs to sparking innovative ideas, we're all about pushing boundaries and thinking outside the box. ?? But here's the deal: it's about more than just meeting individual needs. It's about improving the game for everyone. ?? What works for one partner could be a game-changer for another, and that's where the magic happens. ? ?? Watch the video now and see how we're turning insights into action at EventConnect. #GameChanger #Innovation #PartnerInsights

?? How to Get a Job in the Sports Industry? We believe there are two possible approaches: 1. In-depth study and understanding of the ecosystem. 2. Explore the industry problems that most interest you to provide solutions there. In this industry, there are still several outdated processes that need proactive professionals to optimize, improve, or solve issues related to any part of the entire ecosystem. ? Ticketing, ? Fan experience in the stadium, ? Fan experience on other channels, ? Player performance on the field, ? Injury reduction, ? Optimization and creativity in sponsorships or partnerships, ? Broadcasting rights, Choose your position on the field. ?? Comment: In which part of the ecosystem do you think more innovation is needed and where there are more opportunities? ?? If you found this innovation pass useful, share it to help other professionals in the industry.

SUPER BOWL MARKETING TRENDS According to Axios, more than 110 million people viewed the Super Bowl and 65,000 fans watched it live. Super Bowl's are havens for advertisers, branding deals, marketers, researchers, and sponsorships. They are excellent places to study psychology, consumer behaviors, trends, and sentiment. Let's view the event beyond the football game, celebrity attendees, commercials, and half-time performances. Join me tonight at 8 p.m. (EST) in my Monday Masterclass in The Marketing Cafe on Clubhouse for a discussion on the top marketing trends and strategies. ABOUT THE MARKETING CAFE: The Marketing Cafe is the largest professional marketing club on Clubhouse, with over 43,000 global members. Selected Marketing Cafe Baristas host weekly themed marketing discussions, topics, and educational masterclasses. #branding #marketingstrategy #marketingcampaigns #advertisingstrategies

As brands build partnerships to enter new markets, they need a strong understanding of the cultural map of a given audience. Learn why valuing creator expertise is key to unlocking the full potential of collaborations. #CreatorEconomy

Great collabs and marketing partnerships are often created out of the consumer and cultural trend space. So it was cool to share?Ginger’s?readout on the top consumer trends going into 2025 at?#LAOForum with so many?top brands across spaces like entertainment, gaming, travel, CPG and nonprofit. This is?how and why partnerships like?Yellowstone + Free People,?Great Clips + Kawasaki, Fritos X the movie Twisters, Walmart + Operation Warm and Gap + Cult Gaia for the holidays are driving brand engagement and growing revenue so successfully. https://lnkd.in/gT2QR9n7 https://lnkd.in/gFKYCpqb

Hype Marketing: Lessons from Coldplay's Success! Hype is your best friend when launching a product or event. You want to create excitement and urgency so people can’t wait to get their hands on it! 1. Boost Visibility: Hype helps your brand gain quick visibility and reach. 2. Create Emotional Connection: It builds a strong emotional bond with your audience. 3. Drive Sales: Products that generate hype sell out fast. 4. Increase Value: Hype can increase perceived value, allowing brands to raise prices. Sell Like Coldplay "Ever wonder how Coldplay makes their concerts the event of the year? It’s all about building the hype! Start the buzz early, tease with sneak peeks, and maybe drop a 'limited-time offer'. Create a sense of urgency that makes skipping out feel like a major FOMO moment. That's how you turn a regular launch into an epic event that everyone talks about. #MarketingMagic #EventStrategy #BrandBuilding #MarketingStrategy #Coldplay2025 #DigitalMarketing #HypeBuilding ?#MarketingTips ?#EventMarketing?#JustColdplayThings

Congratulations to Miami University and Miami University Farmer School of Business alumni Adam Hirsen (MU '05 in Accounting and Business Legal Studies) and Matt Gibbs (MU '05 in Marketing), Co-Founders of UPshow, the leading on-premise engagement platform with two distinct product lines, UPshow CONNECT and UPshow SHIFT. Earlier this month, New York-based EverPass Media, a leading media platform for distribution of premium live sports and entertainment content to commercial businesses, announced it acquired UPshow for an undisclosed price. EverPass Media is backed by the National Football League (NFL) and RedBird Capital Partners and created specifically for commercial businesses. Additionally, TKO Group Holdings, the parent company of Ultimate Fighting Championship (UFC) and WWE, has made a strategic investment in EverPass, further strengthening its position and resources. According to reports, this acquisition accelerates EverPass’ business model by "... integrating UPshow's essential streaming, consumer engagement, and performance marketing capabilities into its IP-based content library, creating a comprehensive media platform for commercial businesses." Chicago-based UPshow works with some of the top enterprise and restaurant brands in the U.S., including Buffalo Wild Wings, Dave & Buster's Inc., Crunch Fitness, Twin Peaks Restaurants, and more, to curate an ultimate customer and employee experience with more efficient content. Founded in 2015, the company reaches audiences through more than 50,000 screens in businesses worldwide. UPshow appeared on the Altman Institute’s inaugural 2023 RedHawk50 list of the fastest growing Miamian-founded or -led private companies in the world (at #44) and has been named to Inc. Magazine's Inc. 5000 list of the fastest-growing private companies in America for the past five consecutive years (No. 3,329 in 2023, No. 2,874 in 2022, No. 1,329 in 2021, No. 816 in 2020, and No. 174 in 2019). For more information about UPshow's acquisition, visit https://lnkd.in/g_zETQdR. #LoveandHonor #BeyondReady #Inc5000 #MarTech #Media #InformationServices Miami University Alumni Association

What is the New Secret Weapon for Sports Brands? ??Weekend Read ?? ?Last week, we hosted a private session with over 100 sports tech founders and a leading sports media player, which shared their AI and Innovation challenges and wishlist. As the session neared its conclusion, the media leader delivered a powerful message that captured everyone’s attention: “Guys, we are committed to being the most innovative brand in our industry. For years, we’ve been trying to tap into global collective innovation - what we used to call open innovation, without sinking tons of money into big innovation hubs and programs. But now, I see a better way.? Instead of pouring resources into massive investments, I can see… - Full article in first comment Have a Fantastic weekend! HYPE Sports Innovation #sportsbusiness

Introducing Cortex…. Unlocking the real value of digital sports marketing. Built for sport, Cortex technology connects data, content and commercial inventory, elevating the fan experience and generating new multi-channel revenue opportunities for global sports organisations. Built on a 9-year legacy of building technology solutions to create more connected digital ecosystems, Cortex now serves the sports industry as a quick-to-deploy SaaS platform for data and revenue driven sports marketing. Check out cortextech.io to learn more #SportsBiz #SportsMarketing

At Arson Technology, we understand that festivals are more than just celebrations—they are stories that bring people together, filled with emotions, traditions, and vibrant experiences. Our expert team specializes in crafting unique and captivating festival stories that resonate with your audience and make your brand stand out. Let us help you tell your festival story and connect with your audience in a meaningful way. Get in touch with us today to learn how we can make your festive campaigns unforgettable! #DigitalMarketing #MarketingTips #SocialMediaMarketing #ContentMarketing #MarketingStrategy #Branding #BusinessGrowth #OnlineMarketing #MarketingHacks #MarketingExpert #MarketingTrends #SocialMediaTips #DigitalStrategy #SmallBusinessMarketing #Marketing101 #arsontechnology