At Knight Foundation, we’re dedicated to understanding the future of news. One trend we’ve been watching closely is the shift in how Americans get information — many now rely on individuals on social media over traditional news organizations. The latest Pew-Knight Initiative report dives into this switch, offering fresh insights into this changing landscape. Learn about this new research and our work with Pew Research Center here: https://kf.org/3CrnwlB. Since 2023, Knight Foundation has engaged with social media influencers to better understand the shift in how Americans get their news. Starting with a series of research studies in collaboration with Gallup, we began seeing Americans turn to public individuals for their news and information. Read our three-part series about this research here: https://kf.org/3USo762. To better understand this research, at Knight Media Forum 2024, we brought together a group of journalists and influential content creators to discuss how social media has redefined how Americans get information. Watch the conversation: https://kf.org/40U953H. The latest from the Pew-Knight Initiative dives in even further to understand both the audience for news influencers and what they are posting about.
Very informative. I am curious to know how "news influencers" are defined.
Rebecca Sharpe Sounds a lot like the conversations we are having, don't cha think?
Senior Communications and Marketing Executive
5 天前Thank you. Great info. There also needs to be research on % of people who get information ONLY from influencers vs. get regularly from influencers. Much has been written about how Americans aren't informed about various issues. News organizations (legacy and new) need to figure out how to reach a significant percentage of the population who have opted out of regular news consumption. #journalism #media #news #socialmedia #newsconsumption