What's the marketing buzzword for 2023? We're definitely putting our money on User-Generated-Content (UGC)… UGC is original, brand-specific content created by customers and published on social media or other channels. From images to videos, testimonials or even a mention in a podcast- these clips are valuable for brands. If you haven’t started incorporating UGC content into your marketing strategy, now is the time. #ugc #usergeneratedcontent #digitalmarketing #kittykat #brandbuilding #contentcreator #productreview #commentlikeshare #customerreview #influencer #microinfluencer #altfluencer