KissUX的动态

From startups to big pharma, we've helped shape the narrative of healthcare innovation for a quarter-century. What's your story? Our experienced team knows how to position your brand for maximum impact, whether you're disrupting the industry or leading it. Let's craft a narrative that resonates. #HealthcarePR #BiotechMarketing

The first rule of branding – make it memorable and easily identifiable. Here’s why it matters when your audience is risk-averse. https://lnkd.in/ektaJuSQ

Why These Healthcare Giants Are Looking for the Next Industry Game-Changer... Let's talk about what REALLY makes the HealthTech Impact Awards special. It's not just another award program. lIt's backed by healthcare leaders who've been in your shoes - the ones who've scaled companies, transformed patient care, and know exactly what it takes to create lasting ipact. Meet our distinguished panel of judges Why do these industry giants dedicate their time to our awards? Because they remember what it's like. They know that breakthrough solutions often come from unexpected places. They understand that sometimes, all a brilliant innovation needs is the right people believing in it. This isn't about just picking winners. It's about identifying the solutions that could transform healthcare - and connecting them with leaders who can help make it happen. Our judges don't just evaluate your application. They become part of your journey: ? Direct mentorship opportunities ? Strategic networking connections ? Invaluable industry insights ? Potential partnership discussions They're looking for more than impressive metrics. They want to find the teams who are solving real healthcare challenges with the potential to scale nationwide. Could your solution be what they're looking for? Deadline: December 23rd Mon The right people are waiting to stand behind your innovation. Are you ready to show them what you've built?

In the competitive field of Life Science research, having a strong brand matters. Why? Because funding is often scarce and building scientific credibility takes time, scientists tend to be more risk-averse than other audiences. A robust brand serves as a nuanced signal to customers, conveying expectations of product quality, reliability and overall value. At Viveo, we specialize in developing brand strategies and visual languages that resonate with your target audience. We create the right triggers that tell them who you are so that they will form a realistic and favourable impression. Book a call with us to see how we can help you bring the science and marketing together. https://lnkd.in/gfYQmwX8 #LifeScience #LifeSciences #biotechnology #MarketingStrategy #Growth #Lifesciencemarketing #MarketingCampaign #Brand #startups #biotech #medtech #marketingadvice?

Slush and Upright teamed up to answer: Are companies built today changing the world for the better or the worse? The Slush x Upright Impact Report is out, pushing beyond the typical "sustainability" checklist to explore what today's startups get done with the resources they use. Concretely, Upright analysed the science-based impact of six high-growth companies taking the stage at Slush this year — each bringing more to the world than just financial returns. Highlights: ?? Six diverse sectors included: LLMs (Anthropic), secondhand fashion (Vinted), financial services for IVF (Gaia), SaaS for healthcare (Commure), clean energy (Aira) and biobased chemicals (Solugen) – showing impact isn’t determined by industry or technology. ?? We explore both the positive and negative impacts each company creates across the environment, society, health and knowledge. Dive deep into the six data-driven case studies: https://lnkd.in/dGEcXmqN

Christiaan Thoen, chairman of PeakBridge's Scientific Advisory Board, has spent over 35 years in R&D and innovation, from Procter & Gamble to Givaudan and Bühler Group: "When I first joined a big corporation, there was a lot of pressure on having everything patented because product lines and products were potentially in the market for 10, 15, 20 years. The churn in the market these days is much shorter. Patents and dependability are still key, but so is being one or two steps ahead of your competition and anticipating unmet customer and consumer needs". The #food industry is also moving from one crisis to another, trying to reach profitability, all in a challenging environment. Many corporates have little bandwidth to search for #innovation but have no choice if they want to succeed. The numbers tell much of that story: food companies spend just 0.4% of revenue on R&D, compared to 12% at pharma companies and 18% in the software space. The development of key technologies like data / AI and biotech is being led outside the industry, and by now, it’s #FoodTech pulling the talent that traditional food companies will have a tough time attracting.

As Aneel Karnani said "The essence of strategy is to make controversial choices". We need to go beyond data to shape great strategy. https://lnkd.in/eGaG7MwJ

Often, life science companies rely solely on data to shape their strategies, but effective marketing revolves around understanding customer behaviour and intuition. A successful strategy combines informed predictions and insights derived from experience, customer understanding, market dynamics and competitive positioning. This intuitive approach goes beyond data alone. At Viveo, we guide our clients in anticipating future trends and applying creativity to shape a future that surpasses the present, delivering results that exceed current expectations. Book a call with us to see how we can help you bring the science and marketing together. https://lnkd.in/gfYQmwX8 #LifeScience #LifeSciences #biotechnology #MarketingStrategy #Growth #Lifesciencemarketing #MarketingCampaign #Brand #startups #biotech #medtech #marketingadvice?

We are pleased to introduce the Health Tech Business Incubation Centre (Health BIC). The Health BIC aims to commercialise businesses in health and life science research and is based at STFC’s Daresbury Laboratory at Sci-Tech Daresbury, thanks to investment from the Liverpool City Region Combined Authority. Our Business Incubation Centres provide support to UK deep-tech start-ups in the very early stages of their business journey.?Working with ambitious early-stage companies, we provide funding, support and expertise to de-risk innovation and route to market. The Health BIC also brings together key national stakeholders in the North West Health Cluster, including Medical Research Council and Medicines Discovery Catapult, together with regional bodies to support innovators on their journey. This directly links to STFC’s cluster strategy and UK Research and Innovation’s place agenda to create thriving and connected innovation ecosystems. Paul Vernon, our Executive Director: “Our 60+ years heritage means that we have the facilities, the expertise and the partners to support early-stage businesses to reach their full potential. We hope to replicate that successes of our other business incubation schemes and drive more innovation in this vital sector and see more investment in the region.” Find out more: ?? https://lnkd.in/ePAnaAjf Paul Vernon | Massimo Noro | Amy Farrington | Phil Carvil | William Gault | James Mooney | John Leake - Sci-Tech Daresbury | STFC | Sci-Tech Daresbury | Medical Research Council | Medicines Discovery Catapult | UK Research and Innovation | Liverpool City Region Combined Authority