King Street Ventures的动态

?? Transformative Insights: A Category Management Odyssey at Circle K ?? Today, I had the privilege of unveiling a comprehensive business plan for Circle K’s category management alongside a stellar team of thinkers and strategists. Our journey through the 4P’s—Product, Price, Place, Promotion—was not just an academic exercise but a deep dive into the heart of retail innovation. ?? Product: We didn’t just list items; we curated experiences. Each product recommendation was tailored to create a narrative that resonates with Circle K’s diverse clientele. ?? Price: Our pricing strategy was a balancing act of art and science, ensuring value for customers and robust margins for Circle K. ?? Place: We reimagined Circle K’s presence, both physical and digital, as a hub of convenience and community. ?? Promotion: Our promotional tactics were crafted to echo in the minds of consumers, turning every campaign into a memorable event. In addressing unique scenarios, we didn’t shy away from complexity. Instead, we embraced it, offering nuanced recommendations that were as unique as the scenarios themselves. A heartfelt THANK YOU to Professor Inez Blackburn for guiding us through this intellectual expedition and your genuine hope for your students’ success. Also a major thanks to my fellow presenters for their relentless pursuit of excellence. Together, we’ve painted a vision for Circle K that’s as bold as it is actionable. Here’s to shaping the future of retail, one category at a time. #CategoryManagement #BusinessStrategy #Innovation #Teamwork #ThankYou

As the world of advertising converges in the south of France to celebrate winners of #canneslions, a different group of winners have already been unveiled in the first half of June. 13 CMOs, including 10 women and 3 men, were announced. Of these, 3 CMOs were promoted internally, while 10 were external hires. 8 of these marketing leaders are stepping into the role for the first time. Industries with the most CMO hires include Software Development (3), IT Services and Consulting (3), Retail (2), and Media and Entertainment (2). Geographically, California led the way with 3 new CMOs, followed by New York with 2. In this edition of CMO Moves, we feature the new marketing chiefs at Lowe's Companies, Inc. Smashburger, and DXC Technology. Check the link below for more details: https://lnkd.in/g8qg5Y4Y #CMOMoves #CMOLadder #CMOInsights

We started throwing monthly morning events for the emerging consumer brand ecosystem around the country. If you're in: ? Los Angeles ? Chicago ? New York ? Philadelphia ? Toronto ? Austin Come on out! We try to bring together brand executives, investors, retailers, distributors and great service providers that help brands grow. Links in the comments to sign up #meetups #consumerbrands #consumer #DTC #retail #CPG

Fantastic to have attended the inaugural Ascendant Network Retail Media Summit last week, hosted by #McKinsey. A fascinating couple of days with a jam-packed schedule of talks and roundtables. A couple of takeaways: 1. Organizational structure is consistently shown to be the largest inhibitor of retail media growth. ?? 2. Incrementality means different things to brands and retailers. Will we ever get to a place where measurement does not sit in walled gardens so that brands and retailers can have true conversations about incrementality? ?? 3. We have fallen into the trap of measuring retail media like digital media, leading to misleading results and inconsistent spending. We should be creating retail media-relevant metrics. Take Uber's example of 'cost per trip.' ?? #retailmedia #commerce

?? SPOILER ALERT: cheesy post ahead! ?? ? Last week, the P&G UK Sales Organisation got the chance to spend two days training, learning, and celebrating together. It was great to catch up with so many colleagues, old and new - especially those you don't get to work with day-to-day. ? A common theme was how fast the years have gone by, for all of us, and what it is that keeps us coming to work each day. ?? ? Three things kept coming up: ?? The incredible and inspiring people at P&G. Everyone I know has made lifelong friends here. That's not something you find everywhere. ?? The innovative brands, product launches, and cutting-edge technology that you get to work on every day. ? The rapid pace of change and the fact that no two days are the same. ? When I joined P&G 11 years ago I had no idea what to expect. Honestly, I just wanted to get my first pay check, learn fast, and grab every opportunity that was available. ? More than a decade later it's a privilege to still be working at a company recognised for being #1 in our industry for five consecutive years and one of Fortune World’s Most Admired Companies! ? Congratulations to our employees around the World for their focus on serving consumers and making their lives a little bit better every day – and thanks to Fortune #MostAdmiredCos for noticing! ? Learn more about our workforce: https://us.pg.com/blogs/ #PGemployee #FMCG #fmcgindustry #recognition

Q1 came and went in the blink of an eye. Every milestone you hit with an agency, requires you to do another jump. It’s been a constant levelling up process for a good while now. Some parts of this I love, some I hate. I started this financial year with a North Star of building my management team, thinking about what external support we will need to help us level up our operations, recruitment and communications as we span more offices. Then, this last quarter was spent focused on: ???? Getting really tight on client service levels. ???? Refining our services, tightening this up and being super sharp on delivery. ???? Recruitment. Our Head of Social joined the team ?? ???? Onboarding some incredible new global clients. Some parts went brilliantly, some parts need more focus in Q2. Some personal highs were: ???? Being booked by HSBC to speak on their Main Stage at the Black Business Show. ???? Being flown to Prague to speak at Popeyes International Summit. ???? Being invited to Meta HQ to present to their EMEA marketing team. BUT, the best thing that happened this quarter was a conversation with one of my team. I was thanking them for all their effort, and they simply responded with… ‘’I always show up, because you always show up and give 120%’’ ?? Running a business is a lonely business, (even when you’re often surrounded by loads of people.) It’s often the simplest of words that people say that can turn your whole day around. 2024 has proven to be a big one so far.?? Q2, let’s be having you ??

Proud to see our Franklyn West clients shaping the future with innovation, speed, and top talent. Recent successes include: ??Helping a Fortune50 multi-billion dollar retailer build and scale a 9 figure+ new revenue stream ??Helping retail media networks build and scale faster with more differentiation and liquid resources tapping into $100B new industry by 2027 ??Helping a Fortune 10 multi-billion dollar CPG reimagine a stale category to win with consumers, trade and retailers ??Helping a leading data and tech company rapidly launch and in-house a brand new, lucrative category Grateful to our amazing team and growing roster of experts who make all of this a reality. Let’s think and work differently. #businessgrowth #clientsuccess #clientlove #businessacceleration #womeninbusiness

Our focus has always been serving consumers and making their lives a little bit better every day; but also doing it with the most optimized approach possible, starting with hiring the right talents, nurturing & growing them into business leaders of today & the future. while keeping an eye on innovation, Social Responsibility & quality of products/services and global competitiveness. to win with our consumers now & for generations to come! – and thanks to?Fortune?#MostAdmiredCos?for noticing! :) ? Fortune World’s Most Admired Companies! ? #1 in our industry for five consecutive years ? Recognized for attributes such as innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment value, quality of products/services and global competitiveness. “This recognition demonstrates the high motivation of P&G people to win every day – focused on sustained excellence to serve consumers, serve customers and deliver for shareowners,” said?Jon Moeller, P&G Chairman of the Board, President and CEO. Our people believe in curating superior consumer experiences, now and for generations to come. Learn more about our workforce:?https://us.pg.com/blogs/

Outside of the CPG companies in which I've worked, I've never seen a CMO rise to the ranks of CEO. Honestly, at times, it's seemed hard for senior marketers to even be viewed as "real" leaders within the company. Which is crazy to me if anyone really understands what marketing does for the organization and how the individual overseeing the function is a natural fit to lead the company. Just a few reasons why organizations should look at their CMOs when considering a new CEO: - Marketers live and breathe the customer journey. We understand what makes customers tick, and we know how to create experiences that resonate. This customer-first mindset is essential for driving sustainable growth and innovation at the highest level. - Your senior level marketers aren't just creatives, they are as adept at data analysis as your finance and operations team members. We leverage data to inform every strategy, from campaign planning to product development. - Marketers often manage brands across diverse markets and cultures, gaining a global perspective that’s invaluable in today’s interconnected world. This experience equips us to navigate the complexities of leading a global organization. - As CMOs, we collaborate with every department—product, sales, finance, and more. We’re skilled at aligning teams around a shared vision, synthesizing objectives and creating actionable plans of attack. When laid out like that, it almost makes me wonder...is it that boards are simply overlooking CMOs or is it that they truly have no idea all that the CMO is (should be) bringing to the table? ??

This HBR article, while ten years old, accurately describes the expansive and evolving role still facing CMOs in today’s digitally driven and hyper competitive markets.?All organizations, digitally native and incumbent, face the same challenges: building capabilities, leveraging data, upskilling talent and aligning cross functional teams for optimal delivery and outcomes.?Flash forward ten years, companies that are succeeding are increasingly putting the customer at the center, adding voice of customer advocacy as a primary responsibility to marketing.?And so, while the title may not be formally conferred, CMOs are further evolving into Chief Customer Officers. ? https://lnkd.in/e-uSShF7 #Marketing, #CMO, #DigitalTransformation,?#Customeradvocacy??