Kevel的动态

Kevel, an API-first ad serving company, has partnered with The Home Depot's Orange Apron Media to transform its retail media network. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on an in-house journey to innovate its services. 'Providing the best possible service and experience for our customers and our advertising partners is at the top of our list of priorities,' said Melanie Babcock, vice president of Orange Apron Media and Monetization. 'Finding like-minded partners, like Kevel, makes it easier to build custom solutions that help brands connect with customers at the right place and at the right time.' Orange Apron Media will leverage Kevel's Retail Media Cloud? to power its in-house retail media technology. This collaboration aims to seamlessly integrate retail media offerings into digital strategies, enhancing the customer experience across owned and off-site channels through storytelling and personalization. 'Kevel's flexible API-based Retail Media Cloud was designed specifically to enable retailers like Orange Apron to build customized in-house retail media solutions,' said James Avery, Founder & CEO of Kevel. 'This approach differentiates them, leveraging their unique attributes to provide advertisers with innovative, cutting-edge decisioning, ad formats, targeting, and site performance.' Kevel The Home Depot #retailmedia #advertising #innovation #customersuccess