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Broadcast PR and Video Specialists, Shout! Communications. Goldman Sachs 10KSB Alumni.

Great session yesterday with BBC big cheese Anna Tatton-Brown. Anna is one of four Deputy Editors who oversee BBC News Channel - that's what the corporation now calls its rolling news platform, since News 24 and BBC World merged about a year ago. Some of Anna's main points included: - the BBC's biggest challenges are declining engagement with news, levels of trust falling and financial cutbacks - cross multi platforming is paying dividends. That means you can add visuals to a podcast, then put it on TV. It appeals to a broad audience. - the BBC's focus has been to engage younger people, who are going to TikTok and Instragram to find their news - but they also need to engage with women. - the channel has a big appetite for expert commentators. Whilst the BBC has its own reporters, experts boost the range of voices used. (The channel receives our Directory of Expert Broadcast Speakers - that's a great way to get on. Contact me for more details) - the news agenda continues to be busy, but there's still an appetite for business and lighter stories too. Feel like you've missed out? Join our mailing list so you hear about our Small Talks (held most months, mainly online) and annual Big Talk. Email me at [email protected]. #BBCnews #broadcastPR #BBC #televisionNews #televisionPR #radioPR

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