Combining passions for Sport, Business and Teaching, I want to provide high school students with a unique opportunity to learn about the exciting and growing world of Sports Business.
PRIME is one on the list that is worthy of a full Case Study. Tom Ochoa outlined it really well. What started out with the murmur of a "hype machine" has quickly been established as a player in this beverage space. Hoping the PRIME crew are future guests on the Fozcast - The Ben Foster Podcast to break this all down! They are tapping into big name athletes, world famous teams, and affiliating themselves with a wide variety of major assets that are creating credibility, brand recognition, and energy (pun intended)! They have utilized influencer owners who are very much bought into the brand and putting the full force of their social media strength into the product. Sports Business Classes - - What is next for PRIME? Are they poised for a massive buyout from a large beverage brand? What threat do they pose to the likes of Gatorade (a distant number 1 in this space)? Speaking of Threats, lay out a SWOT analysis for PRIME. Pick a space - strengths, opportunities, threats, or weaknesses - and go deep. Based on that aspect, what is a path forward to market leadership? Los Angeles Lakers Ben Foster University of Oregon Lundquist College of Business Temple University's School of Sport, Tourism and Hospitality Management Fox School of Business at Temple University UO Sports Product Management Master’s Program Portland State University - School of Business Jesuit High School Portland UCLA Anderson School of Management Harvard Business School #SportsBusiness #SportsMarketing #sportsbiz #sportsbizprof #KSI #PRIME #fozcast #cyclingGK
??PRIME Partner with LA Lakers ?? 2022 - Kids & Parents scrapping in supermarkets for the drink! So many people were dismissive of the brand, KSI & Logan Paul and their “influencer marketing” All I’ve heard is “The hype will die down” YES it will and yes it has, but that was stage one… sell stock, generate cash, consumer engagement and grow a reputable brand with a solid RSP! At this point they start making their long term moves and putting PRIME firmly Into the world of elite level sports! 2023/24 Prime sign deals to become the official hydration drink of Barcelona, Arsenal, Bayern, Dortmund, LA Dodgers, UFC & WWE and now The Lakers ??(plus more) Not to mention their athletes and ambassadors ???? Pat Mahomes, Alisha Lehmann, Haaland, Central Cee, Israel Adesanya and many more ?????? Collabs, reaction videos, taste test videos with Mr Beast , PewdyPie and co to work that YouTube algorithm and gain ridiculous views and exposure ?? Multiple cultures, countless top class athletes and the most effective marketing of a product I think I’ve ever seen! ?? I’d love To see the impressions PRIME have made in the digital space!!! This model is the future and whilst it appears like common sense, how PRIME have executed their strategy is phenomenal ???? The guys are rumoured to have approx 20% equity each in PRIME!! Carry on this trajectory and they’ll be in the Billionaire club very soon ???? #primehydration #sportsmarketing #sportsadvertising #arsenalfc #barcelona #ufc #wwe
Podcast Co-Host - Fozcast - The Ben Foster Podcast / Commercial Director - The Cycling GK
8 个月What’s next for Logan and JJ… continue to drive growth for 18 months, sell out to Coca Cola or Pepsi, stay on for a year or two, sail off into the sunset on a big f*ck off yacht ??