Combining passions for Sport, Business and Teaching, I want to provide high school students with a unique opportunity to learn about the exciting and growing world of Sports Business.
Strategic Collaborations, Influencers, Novel Expressions of Sport, & Limited Edition Products all come together in this example to help drive the National Hockey League (NHL) All Star game to new height in merchandise sales. Justin Bieber performed live for the first time in 2 years NHL All Star weekend. The drew house colab jerseys added streetwear inspired trends to the jerseys in bold primary colors. A fun All Star Thursday, which included the All Star draft, gave product room to breathe and extends the fan journey. The NHL will follow this up with fresh looks for the Stadium Series that will add aesthetic performance and heat up local rivalries for those unique games. https://lnkd.in/gj2XRsCG Sports Business Classes - - It's not often that Hockey Jerseys capture the attention of non-hockey fans. Think of other sports, especially growing sports. What could other leagues be doing to maximize their impact when it comes to combining amazing or unique on field/court performance with amazing or unique product? While it is fun to dream big, next challenge is to think of how this strategy could work with a local sports organization, college, high school or youth sports team. Get comfortable thinking about how to maximize the moments.
The National Hockey League (NHL) set a record for All-Star merchandise sales over the weekend in Toronto, shattering a mark that had stood since the 2016 festivities in Nashville. The addition of a third night of events this year, dubbed NHL All-Star Thursday, helped bolster merchandise sales at Scotiabank Arena. The league also appears to have benefitted from its?collaboration with singer?Justin Bieber’s drew house brand.
