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CMO, Jeskell Systems

It may seem somewhat counterintuitive, but there's a clear link between #sustainability and profitability, i.e., the most sustainable companies are also the most profitable.

Why You Need Sustainability In Your Business Strategy

Why You Need Sustainability In Your Business Strategy

online.hbs.edu

Guillermo Saenz

Marketing Strategist | Storyteller | B2B Tech | Outdoor Adventure & Conservation | Growth Catalyst

9 个月

This is great Kelly. It's a complex blend of what's good for our planet (longterm), and what's good for stockholders, who are more focused on quarterly numbers. Organizations should focus on the increasing importance of sustainable business practices and the need for dedicated leadership and expertise in this area.

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