KELLYBRADY的动态

?? The Future of Digital Advertising Is In Retail Media ?? Just saw fascinating data from EMARKETER that confirms what many of us in digital marketing have been observing. Retail media is not just growing - it's accelerating. Key insights: ??Retail media search ad spend could grow to 23.4% by 2028 ??Traditional search advertising growth could slow to sub single digits. ??By 2028, retail media search will hit $76.83B, while traditional search reaches $106.96B Why this matters: Nearly 60% of retail marketers globally prioritize performance-driven paid media. Retail media's ability to connect ad spend directly to sales makes it an easy sell to the c-suite. The writing is on the wall: We're witnessing a seismic shift from traditional search to retail media networks. Smart marketers aren't just adapting - they're rebuilding their advertising playbook to stay ahead of this transformation. #digitalmarketing #retailmedia #ecommerce #marketing

?? The Google Ads Dirty Secret: How Agencies Are Robbing E-commerce Brands Blind ???♂? Performance isn't about spending. It's about mathematical precision. Key optimisation levers: ? Advanced audience signal modelling ? Conversion tracking architecture ? Bid strategy micro-manipulation Last quarter's YOY client result: 71% improved account efficiency ￡287K additional revenue Zero increased ad spend ?? Spending ￡5K+ monthly on Google Ads? Fancy a no-BS performance audit that could uncover your hidden profit potential? DM me "PROFIT AUDIT" - we'll tear apart your account and show you exactly how much money you're leaving on the table. Limited to first 3 brands this week. #DataDrivenMarketing #PPCStrategy

The Significance of Data in Online Advertising: Beyond Basic Metrics In the evolving world of online advertising, data is the cornerstone of successful campaigns. While metrics like clicks and impressions are vital, a comprehensive view—including sales closed percentage and repeat customer percentage —is essential for truly harnessing data's power. Data provides insights into target audiences, tracks performance, and enables personalization, optimizing budgets effectively. However, understanding the sales closed percentage and over time your repeat customer percentage (loyalty) connects advertising efforts directly to revenue generation, illustrating the effectiveness of different customer journey touchpoints. By embracing a holistic approach that includes diverse metrics, businesses can develop comprehensive marketing strategies. This alignment fosters collaboration across departments, driving better results and sustained growth. In the competitive landscape of online advertising, data-driven decision-making is key to success. #DataDrivenMarketing #OnlineAdvertising #DigitalMarketing #PerformanceMetrics #SalesAnalytics #MarketingStrategy

The latest report from EMARKETER dives deep into the evolving landscape of ad measurement. Here are the main takeaways: > Signal Loss Complicates Measurement: Advertisers are flocking to platforms rich in first-party data (think #ctv, #socialmedia and #retailmedia). But, cross-platform measurement remains a headache due to limited access to user-level data and inconsistent reporting methods. > Rise of Retail Media Networks (RMNs): Closed-loop attribution makes RMNs a popular choice for brands, as they can directly tie ad spend to sales using first-party purchase data. However, attributing results across multiple platforms remains tricky, as each tends to over-report its own success. > Cookieless Alternatives Are Here (Sort Of): Open web publishers are increasingly leaning on alternative IDs and browser-backed solutions, but adoption is slow without the urgency of a cookie deadline. Successful IDs are deterministic and interoperable, but true scale and standardization are still out of reach. > Advertisers need a multifaceted measurement approach: There is no one-size-fits-all measurement tool. Brands need to combine techniques like Marketing Mix Modeling, incrementality testing and ad platform reporting to gain a more comprehensive understanding of the true impact of marketing. Brands that commit to navigating this complex measurement landscape will ultimately gain a competitive advantage in the marketplace. #AdTech #MarketingTrends #DigitalAdvertising #RetailMedia #FirstPartyData #AdvertisingMeasurement?

The digital advertising landscape is evolving as third-party cookies gradually fade, shifting the focus to user-driven data and alternative measurement solutions. This transition underscores the importance of first- and zero-party data in navigating a post-cookie world, while also highlighting the growing role of advanced modeling in campaign effectiveness. #Advertising #Cookies #Data

Feeling like every digital space is getting crowded? You're not alone! ?? Market saturation is hitting hard, and it's reshaping digital advertising. Both Meta and Google are seeing impressive ad revenue increases, driven by the e-commerce boom. But with so many players in the game, it's crucial to stand out. Navigating a saturated market isn't easy. High competition, ad fatigue, and market share plateaus are all real challenges. To thrive, advertisers need to innovate and differentiate. Here are some tips that can help: 1: Enhance LTV and Retention: Focus on customer experience and loyalty programs to keep customers coming back. 2: Omni-Channel Marketing: Use a mix of marketing channels to reach audiences across different platforms and touchpoints. 3: Stay Current: Keep your finger on the pulse to capture trending opportunities and stay relevant in the market. How are you navigating market saturation? Let's share strategies and insights! ?? #Ecommerce #DigitalAds #MarketingInsights"

In our latest Ask the Expert segment, Experian's advertising champions answered questions about the 2024 back-to-school shopping season. Here's a sneak peak at two predictions from Kimberley Klevstad for back-to-school advertising this year: 1. Marketing will start earlier than previous years 2. Brands will prioritize both online and mobile shopping Watch the full Q&A to discover all of our expert predictions, strategies, and tips to connect with your audience and optimize your back-to-school campaigns this season ? https://lnkd.in/gKg4fyiF #MarketingStrategies #RetailMarketing #CPGMarketing

MONTHLY INSIGHTS COMING AT YOU --- ?? Retail media spending dipped 5%, with mixed CPC changes ?? Paid search spending fell 5%, but CPC remained steady ?? Social advertising saw an 8% drop in spending and a 9% decrease in CPM Discover how various categories like Apparel, Health, and Finance performed across channels. Get Skai's detailed analysis and data to optimize your marketing strategy! https://okt.to/7tD5B8

As the digital advertising landscape continues to shift, it's crucial to stay informed about the latest trends shaping the future of the industry. Our post here highlights seven key developments that savvy marketers should keep an eye on! #DigitalAdvertising | #MarketingTrends | #Personalization | #VideoContent | #InfluencerMarketing | #ArtificialIntelligence | #AugmentedReality | #PrivacyConcerns | #SocialCommerce | #AdTrends | #CustomerEngagement | #BrandCredibility | #SmartTargeting | #InteractiveAds | #DataPrivacy | #UserExperience | #AIInMarketing | #ARAds | #SocialMediaMarketing | #ECommerce | #MarketingInnovation | #DigitalMarketing2024 | #AdPerformance | #CustomerSatisfaction | #MarketingStrategy

So WTF are data collaborations? Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they? #data #DigitalMarketing #DigitalMedia #advertising #adtech