The Kearney Consumer Institute just released its inaugural “Keeping up with the consumer” report where they highlight survey data from 14,000 consumers across the United States, Europe, and Asia Pacific. This report shows brands are massively under-accounting for the acute points of friction that plague #consumers. Learn more: https://bit.ly/4hYu7UW Authors: Katie Thomas, Wade Jubrey, Rhiannon Thomas, and Alysia DaSilva
