Kathie Kinde Clark的动态

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AWS User Group Leader | Cloud & Marketing Musings | Frustrated CLE Sports Fan

Online retailers, lean in. I'm about to make you a lot of money. For all that is holy, stop sending your audience an ad for a specific item and making the clickthrough a page with multiple items that may or may not include the ad item. For instance, I saw a cool ad on Facebook for Grove that talked about having a sustainable fridge. I never thought about all of the plastic that's used for the single purpose of preserving food and was intrigued. I wanted to learn more SPECIFICALLY about the items shown in the ad (e.g. reusable fruit covers and reusable bowl covers). But guess what happened when I clicked? I was taken here (https://lnkd.in/gCDjG3py) - a page with a bunch of related products - but not the products you served me an ad for. Now, you're making me work for it. After four scrolls and not seeing a single item that the original ad showed, my response was just to close the tab. I don't mean to pick on Grove because this happens with probably 75% of the ads I click on. And the worst part is someone is going to say "These ads don't work."

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