Kaplow的动态

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Peter Jones wearing a Glittery Lipstick? No way!!!?? (watch below ??) When I meet other business owners and brands, I am constantly asked 'How did you feel?' "Were they nice to you?" The entire experience was utterly amazing ?? both as a personal journey and a brand builder. ????. We felt the most exposed and defenceless we have ever felt, but it was totally worth it. ???? One question still bugs me, Should we have booked Peter Jones as the face of the brand? ????. #dragonsden #bbc #brandbuilding #businessgrowth

Did you know that color has the power to change perception? Explore the dynamic interplay of color and brand perception in our latest Edge blog, where we spotlight the monumental resurgence of the Stanley Quencher. Discover the transformative influence of color on a brand's identity and how Stanley masterfully crafted its enduring impact, inspiring a widespread embrace of their iconic cups. https://lnkd.in/g8zKcbCT

In a world where independence is often equated with doing everything on your own, it's time to rethink our approach. Maura Horton's story about her husband's struggle in a locker room after a game is a poignant reminder of the challenges faced by people with disabilities—challenges many of us never stop to consider. Imagine being unable to button your own shirt and having to rely on someone else to help you. For Maura's husband, it was a humbling moment, but it was also a catalyst for change. Enter MagnaReady, a revolutionary clothing line designed to empower those with limited dexterity to dress independently. This isn't just about convenience—it's about dignity and autonomy. It's about acknowledging that independence doesn't mean doing everything alone, but rather having the tools to do things your way. The traditional fashion industry may overlook these needs, but it's time we challenge that status quo. So, what does independence mean to you? Listen to Maura Horton's full story on The SwagAbility Show and join the conversation.

?? Am I the only one who hasn’t seen a shift in their business model? It’s still a heavy promotional brand, and if that’s the path to turnaround, I’m even more confused. Gap’s reliance on discounts seems to clash with any attempt to regain long-term brand equity. Historically, brands that over-leverage promotions often condition customers to expect lower prices, making it harder to charge premium rates later. What we’re seeing across the retail landscape is a shift towards experiential shopping, localized inventory, and direct-to-consumer channels. Yet, Gap seems to remain stagnant in its approach. If the turnaround strategy is based on volume-driven promotions, how sustainable is that in a retail environment where consumer expectations are evolving so rapidly? I’d be interested to hear if anyone has seen signs of deeper operational or strategic changes that could support long-term growth. #RetailTrends #BrandStrategy #FashionRetail #ConsumerBehavior #RetailInnovation #BusinessStrategy #GapTurnaround #RetailMarketing #DirectToConsumer #BrandEquity

Everyone tells you to Become Your Customer Top of Mind, but no one tells you how to. After building a massive rooted community over the years... Gymshark keeps winning 'customer top of mind' despite the fierce competition. And here is how Gymshark won again?? Want to steal the secret in less than 2 sec? When the Gymshark community shared their limitation of exercising with textured hair Gymshark dived into a problem-solving mood And through intense research Gymshark discovered a shocking fact! -Up to 45% of black women avoid exercise to help their hairstyles stay flawless?? Gymshark made a smarter move to help. And a practical solution was born; The Diffuse Sweat Headband. This has rooted the loyalty & bond between Gymshark and her community. Intentional about becoming your customer top of mind? (Steal these Gymshark 3 simple strategy)?? ? Don't assume your customer's problem ?? Listen to your customer's problem ?Don't build a brand that sells - profit-focused ?? Build a brand that helps - Customer-focused ? Don't make your customers feel left out. ?? Be a diverse and inclusive brand. Don't just build a community. Be about your community. P.S. What brand(s) make you feel seen? Tell me in the comments. h/t Gymshark

Last night, determination was plentifulness of origin for solemnisation successful Hollywood arsenic the 2024 Oscars took spot (especially if you worked connected a movie called Oppenheimer). Jeff Kravitz / FilmMagic As such, it's the enactment aft the enactment wherever things get a small much fun. Here are immoderate photos from wrong the parties: 1. Let's commencement with the Vanity Fair Oscars party, arsenic it's reportedly harder to get an invitation to than the Oscars themselves. It starts earlier than you mightiness think, with a viewing enactment of the awards themselves: Stefanie Keenan / WireImage for Vanity Fair 2. There is besides a much ceremonial eating area, arsenic evidenced by 2 thirds of the Smartless podcast: Stefanie Keenan / WireImage for Vanity Fair BuzzFeed Trending Hot Topic The Oscars person yet arrived! Keep up with the losers, winners, and champion dressed celebs close here. Check retired our Oscars coverage 3. Naturally, determination is simply a afloat stocked bar: Stefanie Keenan / WireImage for Vanity Fair 4. Of course, things truly footwear disconnected erstwhile the Oscars guests arrive. Unsurprisingly, there's a batch of photos of winners with their awards: Dave Benett / WireImage for Vanity Fair, Stefanie Keenan / WireImage for Vanity Fair 5. As good arsenic celebs getting pics with different celebs, specified Mark Ruffalo with chap Best Supporting Actor nominee Sterling K. Brown: Stefanie Keenan / WireImage for Vanity Fair 6. There is nutrient offered astatine the party, dissimilar the Oscars themselves, which is wherefore you get photos of celebrities with In-N-Out: Kevin Mazur / WireImage for Vanity Fair, Matt Winkelmeyer / WireImage for Vanity Fair 7. Hell, Spielberg was truthful impressed with his burger that helium took a photo: Stefanie Keenan / WireImage for Vanity Fair 8. There is besides pizza connected offer, arsenic an incredibly superior Michael Douglas showed. The cook is really Evan Funke, a renowned Italian cook and restaurateur: Matt Winkelmeyer / WireImage for Vanity Fair 9. For those successful the partying mood, determination is simply a afloat creation level — which was presumably occupied by much than Sam Rockwell aboriginal successful the night. Kevin Mazur / WireImage for Vanity Fair 10. Flavor Flav brought on a bedazzled, Barbie-esque ticker that said "Billie Eilish" — and was appreciated by the vocalist herself: Stefanie Keenan / WireImage for Vanity Fair 11. And rumored mates Barry Keoghan and Sabrina Carpenter posed together, with Barry sporting a "Sabrina" relationship bracelet. Dave Benett / WireImage for Vanity Fair 12. However, the Vanity Fair enact...

Empowering 3,000 Color Street Stylists to Achieve Their Best Year Ever! This past weekend, I had the honor of speaking to 3,000 passionate Color Street Stylists at their 2024 BE BRILLIANT National Conference. The energy in the room was electrifying, and the response was incredible. Hearing that my presentation changed perspectives and motivated action was gratifying. My goal for the keynote was bold: -Increase their belief in the direct sales industry, their company (Color Street), and their ability to achieve their goals and dreams. -Share information about industry cycles of challenge, evolution, and new results and review the past century's cycles in direct selling. -Support the sellers' understanding of the four non-negotiable principles that direct sellers must embrace during this unique time of industry evolution. -Aid the clarity of the Stylist's business "why" and help them understand the pain they will experience if they don't take action. Thank you to everyone who attended and shared their journey with me. Let's remember, we're not alone in this. Embrace the cycles, innovate, and make 2024 a year of unprecedented growth! #ColorStreet #BEBRILLIANT #DirectSales #IndustryInnovation #BusinessGrowth #MelissaSoete #Keynote #SalesfromWithin www.melissasoete.com

Drumroll, please! ?? We're overjoyed to unveil our fresh new look and feel – a reflection of our evolving journey and commitment to innovation. Cheers to the rebirth of Smith Solutions, and to building brands better! ??? #Rebranding #NewBeginnings #SmithSolutions???#BuildingBrandsBetter

The power of pink goes beyond stereotypes. Explore how shades of pink can add a touch of playfulness and compassion to your brand. #PinkInBranding #BrandPlayfulness